MarTech Podcast ™ // Marketing + Technology = Business Growth

Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how you use Facebook’s ads manager. Once you understand the changes, you can make them work for...

The Internationalization Value/Risk Tradeoff -- Mike Maynard // Napier Group. Show Notes Connect With:  Mike Maynard :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Priv...

Understanding The European Marketing Landscape -- Mike Maynard // Napier Group. Show Notes Connect With:  Mike Maynard :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Pr...

Today, John Warrillow, the president of The ValueBuilder System, talks with Ben about how to value your business after finding auto automatic customers. The value builder system measures the value of your company and provides you with the 8 elements that affect your business value. One way to create a valuable business is to find one product or service that is uniquely valuable. Ben and John discu...

Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. How can small businesses find their automatic customer? John authored the book Automatic Customer that speaks on just that. Today, Ben and John discuss building automations and how you can find your automatic customer.  Show Notes Connect W...

Today Ben talks with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. The ValueBuilder System helps small businesses to sustainably increase their value. John is also an author and host of the Built To Sell podcast. Ben and John discuss how you build, accelerate, and harvest the value of a company. Show Notes Connect With:&nbs...

Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more...

Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discu...

The Value Of Measurement In Marketing -- Chris Vitti // Knotch. Show Notes Connect With:  Chris Vitti :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice...

Using Date To Create Purposeful Content -- Chris Vitti // Knotch. Show Notes Connect With:  Chris Vitti :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...

Kieran Flanagan, senior vice president of marketing wraps up his week-long chat with Ben the Hubspot Podcast Network. Today, Ben and Kieran talk about Hubspot’s plan for the podcast network going forward. As an expert at scaling business marketing solutions, how will Hubspot scale the podcast network? Kieran gets into detail about what’s the next step for growth after launch. Show Notes Connect Wi...

Kieran Flanagan, senior vice president of marketing shares with Ben what really goes into creating the Hubspot Podcast Network. The podcast network is a platform for creators to come together to provide educational content through a sponsorship model. What is the step by step formula that Hubspot used to put together this collaborative effort? Ben and Kieran talk about some of the behind the scene...

Kieran Flanagan, senior vice president of marketing talks with Ben about how Hubspot is now engaging in the audio medium. Hubspot is creating a podcast network and the MarTech Podcast is part of that network. Today, Ben and Kieran get into detail about why Hubspot is creating a podcast network. What exactly is the Hubspot Podcast Network? Show Notes Connect With:  Kieran Flanagan :  Webs...

Kieran Flanagan, senior vice president of marketing talks with Ben about the role that content plays in Hubspot’s marketing effort. Hubspot creates an environment that facilitates collaboration among all of your teams. Today, Ben and Kieran discuss how Hubspot approaches content creation. With a content-centric approach to marketing, how do you decide on your content mix? Show Notes Connect With:&...

Kieran Flanagan, senior vice president of marketing at Hubspot drops in for Hubspot Marketing Week with Ben. Today, Ben and Kieran talk about Hubspot's marketing and content plan. Your marketing strategy can be even more effective if you have the right team behind you. Kieran gets into detail about the different business services that Hubspot supports and their evolution throughout the years. Show...

The Secrets Of YouTube Video Production -- Nate Woodbury // Be The Hero Studios. Show Notes Connect With:  Nate Woodbury :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California...

Leverage YouTube As An Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios. Show Notes Connect With:  Nate Woodbury :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and...

Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, discuss the future of eCommerce marketing. Now that we know the available tools and how the landscape has changed throughout the years. How can we prepare for the future? eCommerce marketers need to move away from just the transactional strategies. Ben and Devrin dive into what you will need as a marketer to sustain business growth. Sh...

Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talk about the modern eCommerce MarTech stack. You need to be using the right tools not only from a marketing standpoint but also from an analytical standpoint. High-tier companies have the budget and resources to take advantage of the marketing climate today. So how can smaller companies stay relevant and compete? Show Notes Connect W...

Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about the eCommerce playbook for your business. What does it take to be successful at eCommerce? You have to first know how to define and create a growth strategy tailored to your business. Ben and Devrin detail the value of data analytics to your growth strategy. Show Notes Connect With:  Devrin Carlson-Smith :  Websit...

Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about how you can develop a sustainable growth strategy for your eCommerce business. What makes your eCommerce strategy sustainable? It all comes down to how you distribute your resources. Ben and Devrin detail how you can distribute your time, budget, and other resources effectively across channels to maximize your returns. Show...

Ben chats with Chief Strategy Officer of Finch, Devrin Carlson-Smith about effectively navigating the eCommerce landscape. Are you wondering about how to approach eCommerce in 2021? Devrin and Ben get into detail about how you can understand and benefit from today’s eCommerce landscape. eCommerce is an ever-evolving industry so you need to keep up with the changes to remain relevant. Show Notes Co...

A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes Connect With:  Lindsay Pedersen :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privac...

Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Show Notes Connect With:  Lindsay Pedersen :  Website   //   LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19....

This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris and I talked about leveraging video to build brand trust and authority In today's post COVID world. Today, we're gonna do a case study talking about implementing video campaigns in a remote work situation. Show Notes Connect With:  Chris Meador :&...