MarTech Podcast ™ // Marketing + Technology = Business Growth

Lloyed Lobo, co-founder and president of Boast. AI, discusses community driven marketing. One of the best things you can do for your brand is to build a community around it. But not a lot of people know exactly how to foster such relationships. So today, Lloyed talks about his ultimate guide to community-led growth.  Show Notes Connect With:  Lloyed Lobo:  Website  //  Lin...

Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go about resolving them? Today, Yanna-Torry discusses how you can solve your email deliverability problems. Show Notes Connect With:  Yanna-Torry Aspraki:  Website  //  LinkedIn The Voices of...

Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something is wrong until you start monitoring deliverability. But there are different variables at play here. So today Yanna-Torry talks about how to recognize email deliverability problems. Show Notes Connect With:  Yanna-Torry Aspraki:  Website &nbsp...

Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than just entering a valid address and waiting for a favorable response. Today, Yanna-Torry breaks down exactly how email actually works. Show Notes Connect With:  Yanna-Torry Aspraki:  Website  //...

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences.  Sho...

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing...

Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your customer data. But can you really monetize this safely and effectively? Today, Roli talks about the value of your eCommerce data and your customers’ privacy. Show Notes Connect With: Roli Saxena:  Website &n...

President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow your business effectively, you need repeat customers. Today, Roli explains how you can extend the lifetime value of your customer. Show Notes Connect With: Roli Saxena:  Website  //  LinkedIn Th...

President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use content and community to scale your eCommerce business? Today, Roli discusses some non-advertising-driven marketing channels. Show Notes Connect With: Roli Saxena:  Website  //  LinkedIn The Mar...

Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customers. And there’s a lot of data analysis that goes into that. Today, Roli talks about eCommerce business awareness drivers. Show Notes Connect With: Roli Saxena:  Website  //  LinkedIn The MarTe...

Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get to the growth stage. And how much you grow will depend on the tech stack you have available. Today, Roli talks about operationalizing your eCommerce business. Show Notes Connect With: Roli Saxena:  Webs...

Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 2 of our conversation, we're going to talk a little bit about how to properly leve...

Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligently surfaces the right brands at the right time to make their consumers' lives better than they were the day before. In part 1 of our conversation, Derek is going to talk us through how machine learning allo...

Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce. Show Notes Connect With: Chloe Thomas:  Website  // ...

Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really changed over the years but it’s easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce customer master plan. Show Notes Connect With: Chloe Thomas:  Website &...

Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides with sales pitches. But in 2021, there’s a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events. Show Notes Connect With: Ike Singh Kehal:  Website  ...

Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you’re most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers’ needs. Show Notes Connect With: Ike Singh Kehal:  We...

Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems marketers are not updating their strategies to reflect this. How important is diversity in marketing? Today, Efua talks about why marketers need to listen to Black voices. Show Notes Connect With: Efua Obeng:...

Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 2 of our conversation, we're going to talk about how to nail product launch day and beyond.  Show Notes Connect With: Darcy Kurtz...

Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, which is an all-in-one marketing platform for growing businesses. In part 1 of our conversation, Darcy and I are going to talk about how she thinks you should get ready for your product launches.  Show N...

Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events. Show Notes Connect With: Drea Hudson:  Website &n...

Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-media into your events. Show Notes Connect With: Dr...

Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix. Show Notes Connect With: Drea Hudson:  Website &nb...

Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event. Show Notes Connect With: Drea Hudson:  Website &nb...

Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition. Show Notes Connect With: Drea Hudson:  Website  //  LinkedIn The MarTech Podcast :  E...