MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show Notes Connect With: Ed Breault: Website //...

Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studies suggest that AI-driven customer service interactions are gaining traction with customers. However, many consumers have been left feeling misunderstood and frustrated. Today, Brian talks about leveraging AI with authenticity. Show Notes Connect With...

Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to customer support, AI is helping marketing teams to collect more customer data. Now, companies are using AI to boost revenue generation. Today Brian looks into how AI is disrupting traditional sales teams. Show Notes Connect With:  Brian Podolak:&...

Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing systems, call centers have been taking advantage of advanced technology for decades. With increasing customer expectations and staffing issues, they’re once again turning to technology for solutions. Today, Brian discusses the conversational AI revol...

Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sales rep. Marketing and product teams are much more involved in today’s buying cycle. Today, Jamie shares Bain & Company’s suggestions on defining a playbook for your sales strategies.  Show Notes Co...

Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants. Show Notes Connect With:&...

Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 2 of our conversation, we're going to talk about how to salvage your growth plan in the midst of a...

Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. In part 1 of our conversation, we're going to discuss how to stand out in a cluttered content market. ...

William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams.   Show Notes Connect With:  William Tyree:  Website...

William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead or not.  Show Notes Conn...

Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the platform they’d developed into, and the needs they are now trying to serve. Today, William shares Revenue.io’s roadmap to rebranding for revenue.  Show Notes Connect With:  William Tyree:  Webs...

Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The ability to communicate with customers and collect their feedback at scale is a marketer’s dream. When the same piece of technology can cost you your job, it becomes a marketer’s nightmare. Today, Michael explores the use of persuasive sales bots. Show...

Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change over time. How do we attract new customers while nurturing our existing customer base? Today, Michael discusses staying alert to tomorrow’s customer experience developments. Show Notes Connect With:  Mich...

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 2 of our conversation, we're going to discuss how the event marketing industry is transitioning to the digital world. Show Notes Connect With:  Marc...

Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading provider of content and marketing solutions. In part 1 of our conversation, we're going to discuss COVID-19's impact on the MarTech industry. Show Notes Connect With: Marc Sirkin: Website // LinkedIn T...

Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent producing high-quality content that can win the attention of consumers and the brands they love. Today, Vivien breaks down the process of becoming an Influencer. Show Notes Connect With:  Vivien Garnès...

Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketing. However, measuring their effectiveness still challenges marketers. Today, Vivien talks about how you can monetize your influencer marketing campaigns. Show Notes Connect With:  Vivien Garnès : &nbs...

Vivien Garnès, Upfluence’s Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means that they can produce the best content for your brand. This motivation doesn’t necessarily have to be monetary and can take many forms. Today, Vivien talks about tips for getting the best work from influencers.  Show Notes Connect With:  Vivien...

Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience. Show Notes Connect With:  Vivien Garnès :  Webs...

Vivien Garnès, Co-CEO of Upfluence, discusses ways to maximize your influencer marketing strategies. In an age where more people are shopping online, brands must consider the benefits of influencer marketing. As online competition mounts, where you decide to spend your marketing dollars is becoming more integral to success. Today, Vivien talks about whether you should be building an influencer mar...

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 2 of our conversation, we're going to talk about some of the consolidation in the marketing industry and whether that will continue or not...

Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology company for agencies, media companies, brands and enterprises. In part 1 of our conversation, we are going to discuss whether AI will play a bigger role in the linking of meta level data. Show Notes Connect Wi...

Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. Show Notes Connect With:  Mich...

Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker. Show Notes Connect With:  Michael McLaren :  Website  //  LinkedIn...

Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomline will always remain revenue. However, the way you go about generating it makes all the difference where your ROI is concerned. Today, Joe talks about the ongoing war between revenue optimization and conversion optimization.  Show Notes Connect Wi...