MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 2 of our conversation, we're going to discuss how we can bui...

Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief technology officers grow into world-class leaders through in-person forums that connect, enlighten, and soundboard technology strategies. In part 1 of our conversation, we're going to discuss how to bu...

Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. As the end draws closer for third-party cookies, the way we gather customer data will inevitably be impacted. This also means companies will need to rely heavily on any data tracking and attribution they conduct in-house. Today, Kevin talks about cookie deprecation’s impact on data strategy...

Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up with all the different channels and apps is definitely a challenge. Which begs the question of whether you should be unifying your MarTech stack or making those touchpoints smarter. Today, Kevin talks about how to unify the MarTech stack. Show Notes...

Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Business success is dependent on data and we’re in an age where it’s not enough to just collect the data. Rather, organizations should be thinking about more effective ways to use that data across multiple channels. Today, Kevin talks about marketing data philosophy. Show Notes Connect With...

Erik Jenson, Owner of Predictive ROI, wraps up discussions on non-traditional marketing tactics. When it comes to large companies, getting your content in front of the right person can be challenging. Fortunately, using content to develop relationships with other persons in the organization can help make the process a lot smoother. Today, Erik talks about using content as a trojan horse for sales....

Erik Jenson, Owner of Predictive ROI, discusses non-traditional marketing tactics. Many businesses want an opportunity to get in front of your audience. To generate revenue from your content, it’s all about proactively communicating your value proposition to those businesses. Today, Erik talks about converting podcasts into sponsorships. Show Notes Connect With:  Erik Jenson:  Websi...

Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like HelloFresh, Samsonite, and Tribune Interactive, identify unknown users on their website without using cookies. In part 2 of our conversation, we are going to discuss some data-backed recommendations to regain...

Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like HelloFresh, Samsonite, and Tribune Interactive, identify unknown users on their website without using cookies. In part 1 of our conversation, we are going to discuss smart ways to reach eCommerce customers. S...

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate and partner programs make them inherently low-risk. With the technology available today, businesses at any level can easily set up a profitable affiliate program. Today, Robert talks about making partnership marketing profitable for brands of all siz...

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management tasks are handed off to SEOs and PPC persons, they don’t get enough attention. For companies looking to scale these programs successfully, a dedicated individual or team is recommended. Today, Robert talks about how to make partnership marketing scalable...

Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing budgets continue to get tighter and digital auction prices soar, marketers will need to make some drastic changes to their portfolios. Today, Robert talks about diversifying your marketing portfolio with part...

Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. If the Great Resignation is any indication, retention depends on companies keeping employees happy. To do so, they must engage in research to figure out what drives happiness and productivity. Today, Kris talks about the sales happiness index for marketing technology companies. Show Note...

Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything that takes them away from high value tasks. Products that solve those problems get adopted by users, and are eventually purchased by the sales enablement team. Today, Kris talks about product-led SaaS growth. Show Notes Connect With: Kris Hartv...

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 2 of our conversation, we are goin...

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 1 of our conversation, we are going to...

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 3 of our conversation, we discuss getting marketing and crea...

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 2 of our conversation, we discuss how to improve B2B video effect...

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 1 of our conversation, we are going to talk about generating...

Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for...

Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses c...

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchang...

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show...

Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, wraps discussion on effective quarterly content planning. You first need to determine who you want to target. Then, you need to figure out how and where they consume content. Today, Kyle talks about strategic planning to get the most out of your media. Show Notes Connect With:  Kyle Denhoff:  Website  //&n...

Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great way to get in front of your prospects. Rather than an immediate sales pitch, continue to provide value and let them decide when they’re ready to take the next step. Today, Kyle talks about using owned cont...