MarTech Podcast ™ // Marketing + Technology = Business Growth

Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building an email tool to improve the established email experience is intimidating, but Superhuman's open and excited approach created an intriguing story. Seven-plus years later, Superhuman has built a dedicated fan base and become a respected name in the tec...

Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool to promote your brand, but getting yourself on the right show can be challenging. While direct outreach can work, establishing relationships and leveraging professional networks are often more effective in securing a spot as a guest. Today, Max discus...

Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcast guesting as part of your marketing campaign, now is the time to act as podcasts offer numerous benefits for brands. By putting a member of your organization in the guest seat, you create a deeper connection with your audience that can't be achieved...

Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not only faced with the task of influencing brand perception with their content. They have to be able to measure the impact on business. Joe talks about evaluating content marketing and thought leadership. Show Notes Connect With: Joe Kingsbury:  Websi...

Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies thinks about marketing. Recently, brands have doubled their online content marketing efforts. But many are finding it difficult to break through the noise. Joe speaks on why your thought leadership content does not stand out. Show Notes Connect With: Joe...

Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the ‘quantity over quality’ approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership.  Show Notes Connect With: Joe Kingsbury:  Website  //&nbs...

Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. In the competitive fitness industry, building strong relationships with customers is crucial, but attracting their attention in a crowded marketplace is a growing challenge. Consumers are demanding more captivating content and are less willing to spend time on content that does not directl...

Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. As marketers, we can gain valuable insights from the challenges faced by the fitness industry. One key aspect is how to differentiate from competitors in service-based industries, and how to maintain a clear, positive image with our target market. Today, Tim discusses the marketing challen...

Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises, reverse ETL solutions have become a popular alternative for companies looking to centralize and manage their customer data effectively. Reverse ETL solutions allow organizations to efficiently collect, process, and transfer customer data from various...

Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. Initially, CDPs were meant to house large amounts of customer data and provide a unified view of customers by integrating data from different sources. However, some organizations have faced challenges with data accuracy and difficulty integrating with other systems which have impacted the ability of CDPs to fully...

Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to answer your survey are not necessarily your customers. So to ensure data integrity, you need to be able to narrow down respondents. Today, Kumar discusses how you can understand your consumers using research technology.  Show Notes Connect With:...

Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years to include targeting. While, before, it was about focus groups simply trying to understand the target. Today, Kumar explains the role of market research in identity resolution.  Show Notes Connect With: Kumar Doshi:  Website  //&...

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospect's attention. Show Notes Connect With:  Mel...

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading to low attendance rates. Today, Melissa discusses why Zoom calls aren't s...

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to consider your target audience's habits and schedule to determine the most effective time for them to receive your email. For instance, busy moms or night shift workers may not be checking their inboxes at 10...

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake of it can harm your email deliverability and business in th...

Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022.  Show Notes Connect With:  Zach Morrison...

CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this practice still happens, firms like Tinuti are focused on scope based acquisitions. Today, Zach explores the constant need for consolidation in marketing.  Show Notes Connect With:  Zach Morrison:&nbsp...

Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective.  Show Notes Connect With:  Quim...

Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers have used third-party cookies to improve user experience and better target their audience. With third-party cookies on the way out, Quimby discusses how to avoid the third-party graveyard.  Show Notes...

Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. As AI technology becomes more advanced and integrated into our daily lives, concerns are growing around AI’s potential impact on work. One of the main concerns is that automation and the use of AI-powered systems could lead to job displacement and economic inequality. Today, Ia...

Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. Over the last few weeks, ChatGPT has been making headlines for the way it is revolutionizing the content creation process. However, many fear that it will have a detrimental impact on the creative community and culture at large. Today, Iain discusses how ChatGPT is revolutioniz...

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. Lean AI is a methodology commonly used in startups to optimize their use of data and AI technologies to achieve business goals with limited resources. This approach helps startups to maximize their ROI and increase their chances of success in a competitive market. Today, Lomit discusses the r...

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as data collection, use, and storage. Unlike other companies, Tynker is determined to be COPPA compliant and doesn’t track or sell the data of minors for monetization purposes. Today, Lomit discusses the do’s an...

Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go about resolving them? Today, Yanna-Torry discusses how you can solve your email deliverability problems.  Show Notes Connect With:  Yanna-Torry Aspraki:  Website  //  LinkedIn The Voic...