MarTech Podcast ™ // Marketing + Technology = Business Growth

Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon valley digital advertising vet turned startup founder. His company Egami.tv, is a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relev...

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specificall...

This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast, and in this episode, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Episode T...

Today we're going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to working at Zumper, Jeffrey has worked in a variety of different marketing roles for various startups in Silicon Valley, building out his toolkit along the way. Episode Transcript Connect with: Jeffrey Ouyang:...

Today we're going to continue our conversation with Liston Witherill, who's the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some best practices and tools that help marketing consultants improve their sales process, and we continue to discuss the benefits of becoming a professional service provider instead of entering into traditi...

This week we're talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream clients, and leave the pressure and awkwardness of selling behind. In this episode, Liston is going to walk us through why more marketers are choosing to work as professional service providers and some of...

With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also launched Mission Street, which is his professional marketing service consultancy. Episode Transcript   Connect with: Will Wong: Linkedin // Website The MarTech Podcast: Email // LinkedIn // Twitter Benja...

Today we continue our conversation with Michael Green of Unfold Productions, an audio and visual digital media shop that specializes in identifying and rapidly building digital communities through storytelling. In this segment, Michael talks us through some of the learnings he's gained while being a podcast host. Episode Transcript: www.benjshap.com/martech-podcast/multimedia-content-production-an...

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are...

In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service business. Today, he's going to walk us through some best practices in the product search industry and explain how CPC Strategy evaluates their campaigns.  Transcript: https://benjshap.com/martech-podcast/p...

Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, and 7th Generation Cleaning Supplies to optimize their performance marketing efforts on Amazon, Google, and Facebook. In this episode, Nii's going to talk about his career experience and what led him to...

Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goals, which involve scaling, lowering cost per download (via organic growth channels), and developing a clear strategy for monetization. Here are the real numbers behind growing a podcast to 10,000 downloa...

Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas, so consumers know exactly how much of each ingredient that they're putting into their bodies. In our last episode, Ben Walked us through his rationale and prioritization for his omnichannel e-commerce...

This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand delivering optimal performance with open source formulas. The Natural Stacks brand is available in various e-commerce channels like Amazon and eBay, and in addition to their own Shopify store, they also sell...

Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt's Bees. In our last conversation, Justin walked us through his methodology for conversion rate optimization, how he works with some of his clients, and a little bit about the toolkit that he applies. To...

Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster, it's a great topic to think about how much you want to take on when producing your podcast and how much you want to hand to somebody else. Transcript: https://benjshap.com/martech-podcast/how-to-podcast...

Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us an overview of the podcast industry, how to start a podcast, and what it takes to achieve scale. Today, Carey is going to talk us through his thoughts on podcast monetization.  Transcript: https://benjs...

In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast industry and what it takes to start building a podcast, and today Carey walks us through growth strategies and the timelines for producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to...

Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium is growing. In today's episode, we're going to focus our conversation on what it takes to start producing a podcast. Transcript: https://benjshap.com/martech-podcast/how-to-podcast-week-the-industry Inter...

This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he'll enlighten us with an overview of the current podcasting landscape. Carey is the founder of Podcast Fast Track, a podcast production agency that helps podcasters have all levels automate their...

In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking to the goals that we've set. We'll also talk about some of the data we've gathered through marketing this show, and how we combine that with learnings fro...

Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO’s use to drive business results. T...

In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-renowned expert in driving SEO & organic growth. Jordan is the General Manager of the US Market at Searchmetrics, and in this episode he is going to walk us through his background, his role at Searchmetric...

Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the platform has changed over time, and the types of companies that are finding success on Amazon. In this episode, Adam is going to discuss best practi...

Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of compani...