I Hear Everything

MarTech Podcast ™ // Marketing + Technology = Business Growth

Business EN ↓ 2446 episodes

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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I Hear Everything

Episodes

April Update: Newsletter Launch and Increased Social Engagement 01.05.2019 17:07

In our monthly update we discuss how we make our sausage here at the MarTech Podcast and review our goals, progress, and work in various marketing channels. In April we launched a newsletter and started spending more time in social media.  Show Notes Connect With:  The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //&n...

Local Event Marketing Tech Stack -- Derek Andersen // Bevy 30.04.2019 16:10

Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer community management platform that helps brands build their community in real life. Derek is also a Co-Founder of Startup Grind, which brings the world's greatest founders and investors to tell their stories on stage.  Show Notes Connect With: Dere...

Building Local Communities From the Ground Up -- Derek Andersen // Bevy 29.04.2019 22:36

Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media 26.04.2019 18:35

We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. Prior to founding B Squared, Brooke taught consumer-centric marketing as an Adjunct Lecturer at Baruch College.  Show Notes . Connect With:  Brooke Sellas -  Linkedin  //  T...

Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media 25.04.2019 25:30

We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. Prior to founding B Squared, Brooke taught consumer-centric marketing as an Adjunct Lecturer at Baruch College. Show Notes Connect With: Brooke Sellas: B Squared LinkedIn // Twitter The MarTech Podc...

AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics 24.04.2019 35:05

Joining us for our first AMA episode is Edward Ford, Marketing Director at Supermetrics, which is a tool for simplifying business reporting that consolidates metrics from sources like Google Analytics, Adwords, Youtube and Facebook into one place. Prior to his current role, Edward worked as a Marketing Strategist at Advance B2B. Show Notes Connect With: Edward Ford: Website // Linkedin // Twitter...

Tips for Better Data Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple 23.04.2019 18:55

Joining us today is Kristen Sosulski, leading expert on Data Visualization and Associate Professor at NYU Stern Kristen regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for professional busines...

Preparing a Data Set for Visualization - Kristen Sosulski // NYU & Author of Data Visualization Made Simple 22.04.2019 18:38

Joining us today is Kristen Sosulski, who's a leading expert on data visualization. Kristen is an Associate Professor at NYU Stern and regularly consults, delivers seminars, and leads workshops on data visualization techniques and best practices. She is also the Director of the Learning Science Lab for the NYU Stern where she leads team to design immersive learning environments for profe...

Paid Social Week -- Are Twitter, Pinterest, Quora, or Reddit worth testing? -- SoSo Sazesh // Growth Pilots 19.04.2019 17:40

Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss using niche social platforms like Twitter, Pinterest, Quora and Reddit. ...

Paid Social Week -- Performance Marketing for Millenials using Snap -- SoSo Sazesh // Growth Pilots 4 18.04.2019 14:51

Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how to reach the kids using millennial focused social advertising channel...

Paid Social Week: For B2B is LinkedIn your best PPC Channel? -- SoSo Sazesh // Growth Pilots 3 17.04.2019 23:31

Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today, we discuss using paid social to drive B2B growth and specifically focusing on...

Paid Social Week: How Dominant Are Facebook & Instagram for PPC? -- SoSo Sazesh // Growth Pilots 16.04.2019 28:49

Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, Founder and CEO at Growth Pilots. Today we discuss how dominant Facebook and Instagram are as players in the paid social spa...

Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns -- SoSo Sazesh // Growth Pilots 15.04.2019 24:47

Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance marketing optimization for your paid social campaigns. Joining us is Soso Sazesh, the Founder of Growth Pilots. Today we discuss the current landscape and relevant players in the paid social space. Show Not...

Integrating Event Based Location Targeting & Analytics -- Jeff White // Gravy Analytics 12.04.2019 19:38

Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business.  Show Notes Connect With: Jeff White:  Website  //   Linkedin  //&nbsp...

Digital Activity vs Real World Event Targeting -- Jeff White // Gravy Analytics 11.04.2019 19:49

Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded companies such as mySBX and Blue Canopy. He holds an MBA from the Virginia Tech - Pamplin College of Business. Show Notes Connect With: Jeff White: Website // Linkedin // Twitter The MarTech Podcast : ...

Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results 10.04.2019 19:50

Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups.  Show Notes Connect With: Henrik Becker -  Net Results  //  LinkedIn  //  Twitter The MarTe...

A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results 09.04.2019 26:02

Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups.  Show Notes Connect With: Henrik Becker - Net Results // Linkedin // Twitter The MarTech Podcast :  Email &nbsp...

Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast 08.04.2019 35:58

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career day is Josh Cary, Entrepreneur and Host of ‘Hidden Entrepreneur’ show that helps business professionals and entrepreneurs unmask themselves, show up every day in situations as their true selves, and reach levels of success that they desperately crave.  S...

How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch 05.04.2019 16:09

Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Co. is an omni-channel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. Prior to this role, Jack worked as a Senior Project Manager at Rockbeam Solutions.  Show Notes Connect With: Jack Haldrup - Website...

Branding for Omni-Channel eCommerce - Jack Haldrup // Dr Squatch 04.04.2019 22:14

Joining us today is Jack Haldrup, the founder of Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Company is an omnichannel e-commerce brand that sells high-quality handmade products for men who live a demanding lifestyle. Prior to this role, Jack worked as a Senior Project Manager at Rockbeam Solutions.  Show Notes Connect With: Jack Haldrup: Website /...

How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey 03.04.2019 17:51

Today we continue our conversation about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter m...

Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey 02.04.2019 21:42

Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monkey, which is the world's leading survey platform that enables big companies and small companies, including 98% of the fortune 500, to have conversations at scale with the people that matter most. Prior to h...

March Update: MarTech Podcast Is One Year Old! 01.04.2019 11:02

This is our 12th monthly update, which means the MarTech podcast is officially one year old! As a community, you've downloaded this podcast over 120,000 times. Show Notes Connect With:  The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/pr...

Agile Marketing Week: Building an Agile Marketing Stack - Roland Smart // Pantheon 29.03.2019 19:44

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss building an agile marketing stack. Show Notes Connect...

Agile Marketing Week: How WebOps Promotes Agility - Roland Smart // Pantheon 28.03.2019 19:10

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how WebOps promotes agility. Show Notes Connect With:&nbsp...