MarTech Podcast ™ // Marketing + Technology = Business Growth

Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 1 of o...

Today we rebroadcast our conversation with Jeremy Ryan Slate, Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to discuss his agency's strategy for getting their customers...

Today we rebroadcast our conversation with Jeremy Ryan Slate, who's Co-Founder and CEO at Command Your Brand Media, which is a podcast publicity agency that gets thought leaders on top-rated podcasts. Jeremy has an extensive background as a writer and public speaker, and he's also the host of Create Your Own Life Podcast. Today, Jeremy's going to talk us through his agency's strategy for getting t...

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 5 of our conversation, we are going to talk about some of the things that we've learned running our own independent busines...

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 4, we discuss thinking about the long-term game. Show Notes Connect With:  The MarTech Podcast :  Email  //&...

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 3 of our conversation, we discuss how we are setting and trying to execute our short term plans. Show Notes Connect With:&n...

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 2 of our conversation, we are going to discuss how we're triaging some of the problems created by the outbreak of the coron...

Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 1 of our conversation, we are going to discuss how we evaluated the issues that are happening around us and what the impact...

Today we're rebroadcasting our conversation with Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. In part 2 of our conversation, Francis is going to share his thoughts on creating an effective go-to-market strategy for a worldwide audience. Show Notes Connect With: Fra...

Today we're rebroadcasting our conversation with Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. In part 1 of our conversation, Francis is going to tell us about how the cultural differences between the United States and China create common problems and how companies...

Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 3 of our conversation, we're going to talk about the difference between hiring for local and remote employees....

Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 2 of our conversation, we're going to talk about recruiting and hiring. Show Notes Connect With:  Rob...

Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate marketing agency delivering performance-based customer acquisition and partnership programs. In part 1 of our conversation, we are going to discuss how to build a culture for a productive marketing team. Sho...

Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber. Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 2 of our conv...

Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber. Media, which is a creative production and media buying agency that makes large scale digital sales videos that drive millions of trackable sales, tens of thousands of social media shares, press features and influence in culture. In part 1 of our conv...

Today we're rebroadcasting our conversation with Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SaaS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. In part 2 of our conversation, Joe is going to describe how to use influencers to drive reviews and other valuable marketing assets.  Show Notes Connect...

Today we're rebroadcasting our conversation with Joe Sinkwitz, Founder and CEO at Intellifluence, which is a SaaS tool that helps you discover the right influencers for your brand, pitch them, and get honest reviews that turn into sales. In part 1 of our conversation, Joe is going to walk us through his view of the importance of reviews and reputation management. Show Notes Connect with: Joe Sinkw...

Today we're rebroadcasting our conversation with Michael Lukich, an Executive Leader of Marketing and Analytics Insights at Booz Allen Hamilton, which is a management technology and engineering consulting firm that provides services to leading Fortune 500 companies, governments, and large non-profits. Prior to his role at Booz, Michael worked with consumer brands including GE, Marriott, and Total...

Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 2 of our conversation, we're going to continue the discussion by talking about how you can upgrade you...

Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale. In part 1 of our conversation, we are going to talk through why content is like oxygen for brands. Show N...

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive revenue through offline experiences. Show Note...

Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the music industry vet's experience to the marketing...

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 2 of our conversation, Greg gets specific about why SVOD integrations are more effective than TV advertising. Show Notes Connect With:  Greg Isaac...

Today we rebroadcast our conversation with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network, which is an entertainment AI company that places brands inside influencer, streaming, TV and film content. In part 1 of our conversation, Greg is going to tell us what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product...

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capt...