MarTech Podcast ™ // Marketing + Technology = Business Growth

AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude for nuanced copywriting—revealing how marketing te...

Software pricing models are being revolutionized by AI. Kevan Yalowitz, Global Software and Platform Lead at Accenture, explains how agentic architecture is shifting software from seat-based pricing to value and outcome-based models. He details why this transformation represents a revolutionary rather than evolutionary change, creating a disconnect between what software companies currently offer a...

AI is transforming the $750 billion advertising landscape. Kevan Yalowitz, Senior Managing Director at Accenture, explains how generative AI is revolutionizing creative production, audience targeting, and content relevance for advertisers. He reveals how AI-powered tools are enabling smaller businesses to produce high-quality creative at scale, discusses the shifting balance of power between platf...

Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketi...

Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. She argues against placing marketing under revenue leadership, explaining how short-term revenue focus can undermine long-term brand building initiatives. Davis shares insights on transforming failing ABM programs into revenue-generating systems throu...

ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build holistic omni-channel ABM frameworks that contribute...

Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possi...

ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and implementing a phased appro...

Is AI hype reaching its peak or just beginning? Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, challenges the notion of an "AI arms race" as misleading. He distinguishes between compound AI systems that integrate multiple specialized tools versus truly autonomous agents, arguing we're still in the early stages of development while...

AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical AI applications offer better business opportuniti...

First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{set} and serial entrepreneur with exits to Salesforce and Microsoft, shares his expertise on navigating this challenge. He explains why the "AI arms race" may be misleading marketers and demonstrates how combining first-party data as seedlings for synth...

Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for identifying AI applications that deliver measurable R...

The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also reveals how AI orchestration can tr...

Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize algorithmic optimization or influencer partnerships? Matthew leans toward influencer relationships, arguing that human endorsements carry more weight than trying to game ever-evolving platform algorit...

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibili...

Host Benjamin Shapiro challenges Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms as possible in 30 seconds. The result is a lighthearted exchange that underscores the generational and professional lenses through which people experience digital media. While Matthew humorously leans on his teenage children’s usage patterns, Benjamin...

In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing. Matthew describes the 2025 social media landscape as “fractured,” pointing to the overwhelming array of AI tools and niche use cases emerging across the industry. The...

In this episode of the MarTech Podcast, host Benjamin Shapiro sits down with Matthew McGrory, Co-founder and CEO of Arwen AI, to explore how artificial intelligence is transforming social media management. They discuss the growing importance of real-time brand engagement, the shift from broadcasting to conversational marketing, and how AI tools like retrieval-augmented generation are enabling pers...

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape.  Show Notes Connect With:...

Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated marketing organization navigates the dynamic needs of its clients with a consumer-centric, performance-focused approach. Gain insights into the creative inspiration and award-winning strategies that drive success across various industry verticals.  S...

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creati...

Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging conte...

Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global messaging and l...

Building a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on balancing global brand consistency with local market adaptation. She explains how AI tools can effectively encode brand voice, drawing from her experience living abroad and building brands in diverse markets, and offers practical strategies for marke...

Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Sho...