MarTech Podcast ™ // Marketing + Technology = Business Growth

Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some of the ways that you optimize visibility of your content across platforms...

We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben talks about his plans for the MarTech podcast for the rest o...

David Tintner, CEO and co-founder of ThoughtLeaders continues the talk with Ben about the evolution of podcast sponsorship and advertising. Apart from knowing what brands are looking for when looking to sponsor content, content creators need to ensure that they are not losing out. How do content creators benefit from ThoughtLeaders? Today, Ben and David discuss how creators can monetize their podc...

Today, Ben continues his discussion with David Tintner, CEO and co-founder of ThoughtLeaders. David and Ben talk about the evolution of podcast sponsorship and advertising. David has a background in journalism, marketing, and data intelligence which he used to create ThoughtLeaders. Ben and David talk about what he learned while helping brands to find the right sponsorships. Show Notes Connect Wit...

Today, Ben chats with David Tintner, CEO and co-founder of ThoughtLeaders. What does ThoughtLeaders have to do with the success of your brand? David joins Ben to talk about the evolution of podcast sponsorship and advertising. Ben discusses with David how he grew ThoughtLeaders from a side hustle to a million dollar SAAS company. Show Notes Connect With: David Tintner:  Website  // ...

Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specificall...

Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 1 of our conversation, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production.  Show Notes Connect With: Logan Ly...

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capt...

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capt...

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capt...

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capt...

This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capt...

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation.  Show Notes Connect With: Magnus Unemyr:  Website  //  LinkedIn The MarTech Podca...

Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth.  Show Notes Connect With: Magnus Unemyr: ...

Today, Ben and Paula Thomas, host of Let’s Talk Loyalty, talk about how you can build customer loyalty with the use of loyalty programs. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What drives brand stickiness? Ben and Paula discuss the strategy and process of building brand loyalty.  Show Notes Connect With:  P...

Ben talks loyalty with Paula Thomas, the host of Let’s Talk Loyalty. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What does customer loyalty look like? Today, Ben and Paula talk about how to define customer loyalty. Show Notes Connect With:  Paula Thomas :  Website   //   LinkedIn The MarTech Podcast :&...

Today, Calvin Brown, software, technology, and cloud architect at Kairu Consulting, shares with Ben how he brings applications into reality. Since starting out in Tech 26 years ago, Calvin is now a successful Black entrepreneur. His group called ‘Black Men Coding’ is only one way that he strives to create a space for black men in the tech industry. Today, Ben and Calvin talk about the apps that he...

Today, Ben and Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talk about minorities in technology and marketing. Is there a need to create a space for minorities in the industry? With remote working gaining popularity, this is a great time for minorities to gain experience. Ben and Calvin discuss the balance between creating a space for minorities in marketing and sim...

Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talks with Ben about his experience as a Black entrepreneur. Calvin entered the tech world through an unpaid summer internship at 17 years old. Today, he is a success story representing minority communities. Ben and Calvin discuss his journey and the challenges he faced. Show Notes Connect With:  Calvin Brown : ...

Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions. Show Notes Connect With:  Michael Green:  Website  //  LinkedIn The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and...

Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions. Show Notes Connect With: Michael Green: Website // LinkedIn The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //   Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...

Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relative increase in malvertising since the online traffic surge that came with the pandemic. Matt discloses how Clean.io prevents malvertising in real time. Show Notes Connect With:  Matt Gillis :  We...

Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even limit or block your flow of subscribers. How can you protect your business? Ben and Matt discuss how malvertising works and what Clean.io does to prevent it. Show Notes Connect With:  Matt Gillis :  Website   //   LinkedIn The MarT...

Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of advertising?  Show Notes Connect With:&...

Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in the ad tracking world with Facebook.  Show...