MarTech Podcast ™ // Marketing + Technology = Business Growth

In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as humans pay for it.  Show Notes Connect With:  Michael Schoen :  Website...

In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot just sit in HR.  Show Notes Connect With:  Michael S...

In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle.  Show Notes Connect With:  Michael Schoen :  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter B...

Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound. Yesterday, David and I talked about starting and scaling an outbound SDR team and today, we're going to continue the conversation talking about establishing and understanding the value of your outsourced SDR team.  Show Notes Connec...

Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research advisory and events focused sales development firm. Today, David and I are going to talk about starting and scaling your outbound SDR team.  Show Notes Connect With:  David Dulany :  Website...

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Few investors are bringing the kind of horsepower Hawke Media can to companies that need capital. And, with Hawke AI, Hawke media has plans to further dominate the marketing landscape by decreasing the time marketing leaders have to spend figuring out what works and what doesn’t in their marketing strategies. Today...

Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn’t happen overnight and a lot of it boils down to understanding the principles of modern marketing. In his book, The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar, Erik covers a variety of ways marketers can avoid several marketing pitfalls and ultimately impr...

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. The number of channels and platforms that marketers upload video content to is exploding. Not only does this give marketers the opportunity to figure out where the content resonates, it only gives them the opportunity to test out what type of content resonates so they can find the best type and scale that process...

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must consider what people are looking for. How will your content help them get that promotion, solve a difficult task at work, or help them do a better job of promoting their business? Today, Chris discusses human-centric, B2B content that resonates. Show Note...

Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in control of which ways they want to consume content. And while some people want exclusively audio content to listen to in the background, others want that visual aspect to connect the person or persons being listened to. Today, Chris discusses making vide...

This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy.  Show Notes Connect With:  Josh Lowman :  Website   //   LinkedIn The MarTe...

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I ar...

This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health.  Show Notes Connect With:  Emad Hasan :  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newslet...

Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands.  Show Notes Connec...

Aunia Kahn, CEO and Founder of Rise Visible, talks about working with people of all shapes and sizes. When we consider marketing to those with disabilities, we often overlook the invisible disabilities. Whether it’s through website functionality and accessibility, or using people with visible disabilities in our campaigns, there are many simple steps we can take as marketers to be inclusive. Today...

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Customer experiences matter and companies with the best customer experiences are more likely to report significant growth than other companies. But, the only way to provide those customer experiences is to have marketing, sales, and customer success teams aligned around custo...

Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Every business that deals with customer data needs a system to manage it. Yet, even sizable businesses today do not have a CRM and are still defaulting to spreadsheets to do the job. Today, Chip talks about CRMs that improve digital marketing performance. Show Notes Connect W...

In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer.  Show Notes Connect With: Yoel Israel:  Website  //  LinkedIn...

Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry.  Show Notes Connect With: Yoel Israel:  Website  //  LinkedIn   The MarTech Podcast :  Email  //  LinkedIn  //  Twitter Benjamin...

For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions.   Show Notes Connect With: Michelle Seiler Tucker:  Website  //  LinkedIn The MarTech Podcast :  Email  //  News...

In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit.   Show Notes Connect With: Michelle Seiler Tucker:  Website  //  LinkedIn The MarTech Podcast :  Email  //  Newsletter  //  Twitter Benjamin Shapiro :  Website  //  LinkedIn  //  ...

For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts.  Show Notes Connect With: Michelle Seiler Tucker:  Website  //  LinkedIn The MarTech Podcast :  Email...

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a new business, your brand will be Googled. Unfortunately, what many organizations don’t understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks abo...

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message...

“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source.   Show Notes Connect With: Will Fraser:  Website  //  LinkedIn The MarTech Podcast...