MarTech Podcast ™ // Marketing + Technology = Business Growth

Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large company, the content production process should be a collaborative one with stakeholders from other teams. However, aggregating the feedback from these teams can be complicated when dealing with different content formats and trying to get responses in a tim...

Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast.  Show Notes Connect With: John Jantsch:  Website  // ...

John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine.  Show Notes Connect With: John Jantsch:  Website  //  LinkedI...

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. Airline seat pricing originally relied on historical data to price seats. During the pandemic, people stopped flying as frequently and airlines had to turn to other signals to determine who to target in order to increase their revenue. Today, Mark discusses how airlines use data to i...

Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airlines have had to disclose to the market that their loyalty programs are actually worth more than the airlines themselves. Airline loyalty programs are effectively marketing businesses that marketers can learn a lot from in terms of targeting the most...

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When it comes to our tech stacks, we don't learn about how we should have implemented technology until someone requests data that we don’t typically store. While it’s important to ensure we're implementing solutions to understand who our buyers are, CDPs enable us to have more flexibility wit...

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it’s that clients will leave your company for a better one when there’s a misalignment between their goals and a company’s perceptions of those goals. Ideally, it’s critical to understand who your customer is and their goals, to provide a highly personalize...

Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. When we think about ABM solutions and platforms, there’s often just focus on targeting accounts. However, they’ve led to more alignment between marketing and sales and shared insights in terms of target accounts. Today, Justin talks about why ABM is not a marketing strategy. Show Notes Connec...

Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation.  Show Notes Connect With: Paul Szy...

Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view.  Show Notes Connect With: Paul Szyarto:  Website  //  LinkedIn The MarT...

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can buy the way that they want to buy. Today, Natalie discus...

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are doing research independently before entering the buying journey. As a result, marketers have been offering more interactive demos on their websites in an effort to showcase their software’s experience to prospects without having to set up a free trial...

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate where your business is at and help your business grow sustain...

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the four...

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be maintained. Today, Troy discusses...

Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts. The pandemic has affected us all in some way or another. But marketing seems to have moved permanently online because of this. Today, Ben and Steve talk about the hybrid future of marketing.  Show Notes Connect With: Steve Daheb:  Website...

Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, relationships are what build your business. So how can you build relationships with your marketing efforts? Today, Ben and Steve discuss digital versus personal experiences in 2021.  Show Notes Connect With: Steve Daheb:  Website  //&nbsp...

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can take on multiple forms as be as simple as sharing their content...

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators have in common is that they listen to their cus...

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge and translate their physical bus...

Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. While marketing technology has evolved drastically, there’s still a need for people to monitor the data that technology gives you. Leveraging the power of technology alongside hiring virtual assistants can help you scale quickly but these individuals still need to be trained on your tools and proc...

Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. If you’re looking to scale your marketing activities there are a few steps you need to take to make that dream a reality. The first step is to recognize that you are likely doing tasks that can be outsourced to allow you to focus on activities to increase your profit margin. Today, Tricia discusse...

Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment.  Show Notes Connect With: ...

Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth.  Show Notes Connect With:  Brandon Redl...

Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement.  Show Notes Connect With:  Dr. Nick...