MarTech Podcast ™ // Marketing + Technology = Business Growth

Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. Show Notes Connect With:  Mich...

Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying power, which brings with it new expectations. Today, Michael talks about the rise of the millennial B2B decision-maker.  Show Notes Connect With:  Michael McLaren :  Website  //  Li...

Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry. SVB was the 16th largest bank in the US, and the largest tech bank. Its collapse will significantly impact the innovation economy and the startup community, but it also highlights the need for companies to have a clear strategy and be efficient with...

Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry. Silicon Valley Bank (SVB), a tech-focused bank, was taken down by a classic banking problem, a run on the bank. However, many argue that SVB would have never been in that situation if its management had been more proactive in managing risk and avoid...

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses...

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and...

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should not be underestimated. When done well, product placements can not only increase brand awareness but also improve brand perception and drive sales. Today, Erin discusses technology-driven product placement. S...

GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within our industries. For marketers, this brings up the age old debate about needing an MBA for success. Today, Dr. Americus breaks down whether modern marketers need an MBA or not.  Show Notes Connect With:...

Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by 2022 and privacy concerns still prevail. These changes impact not only access to data but also customer identity resolution. Today, Dr. Americus discusses identity loyalty plays for smart marketers.  S...

Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely focused on generating awaren...

Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. In today’s digital age, PR and AI are becoming increasingly intertwined. In fact, PR professionals are using AI-powered tools like ChatGPT to provide a new level of insight that traditional research methods simply can't match. Today, Michelle discusses h...

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensure that your marketing efforts are effective and efficient. However, many companies don't have a sales funnel in place, which means they are missing out on opportunities to generate leads, nurture prospects, and convert them into customers. Today, Jor...

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that you'll encounter objections at some point. But rather than seeing objections as roadblocks to the sale, skilled salespeople view them as opportunities to further understand the prospect's needs and ultimately close the deal. Today, Jordan discusses co...

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so low. Meanwhile, your potential customers are thinking they'd be crazy not to take advantage of it. Today, Jordan discusses the perfect offer formula. Show Notes Connect With:  Jordan Mederich:  Webs...

Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine.  Show Notes Connect With: Angelo Ponz...

Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program.  Show Notes Connect With: A...

Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators.  Sho...

David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand a...

David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today,...

Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken to your sales team and seen a demo, they might still be wondering how you differ from your competitors. However, good creative can help prospects quickly understand how your brand compares to a competitor and drive them through your buying cycle more e...

Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it is uncommon for marketing to have a seat in the decision-making process from day one. Superside challenged the status quo and prioritized marketing from their startup days which resulted in hyper-growth for the company. Today, Amrita discusses market...

Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also need a strong background in data analytics to be successful. Today, Lynne shares her take on how the roles within marketing teams are changing.  Show Notes Connect With:  Lynne Capozzi:  Websi...

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP.  Show Notes Connect With: ...

Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. They expect the same value from brands both online and offline. Today, Lynne addresses creating digital experiences for the post pandemic consumer.  Show Notes Connect With:  Lynne Capozzi:  We...

Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, marketers have focused on looking at the activity of a prospect or lead before they get into the product, but that’s only half of the equation. Instead, Superhuman looks at people within the product and uses that to identify users that might be a great fit...