MarTech Podcast ™ // Marketing + Technology = Business Growth

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to their cus...

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for personalized customer experiences on eCommerce websites. But, are you collecting enough zero data to understand your customers and provide those personalized experiences across all your channels? Today, Ian discusses new customer engagement industry b...

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with valuable tools and insights to streamline processes and improve content creation. As AI technology continues to advance, it holds the potential to further transform marketing by enabling even more sophisticated automation, personalization, and data-...

Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business...

Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams, and active marketing ops communities o...

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. From content creation to valuable insights, AI is transforming the way marketers work. By automating time-consuming and manual tasks, AI is enabling marketers to focus on strategic activities. Today, Jeanna discusses some of the best a...

Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. Lead generation is vital for SaaS businesses as it is essential for acquiring new customers and driving business growth. However, with a wide range of tactics to choose from and limited marketing budgets, SaaS businesses often struggle...

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides businesses with the unique opportunity to engage in one-to-one marketing by tapping into individual customer interactions. Through field service technicians, companies can gather valuable feedback, personaliz...

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in the past employed a “grow at all costs” approach, sustainable growth today looks drastically different. The challenge for marketers today is maintaining the balance between a cost-effective customer acquisi...

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies in its ability to process massive volumes o...

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. While virtual events are a cost-effective way to reach your audience, engagement is most critical. Ultimately, we want these experiences to facilitate the sale of our products and our sponsors, while ensuring effective networking and participation. Today...

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In event marketing, an often overlooked component is effectively demonstrating your value proposition to your ideal customer profile. Serious thought must be given to what your event offers in terms of content, speakers, etc, and how these elements will...

Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we attend conferences and network changed drastically as a result of the pandemic. Virtual events and webinars emerged as the best alternative to face-to-face meetings, and continue to thrive. Today, Daniel talks about next level virtual eve...

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data provides a direct link to the voice of the customer and can help marketers create more impactful marketing campaigns that drive high-quality leads. And, with the technology available today, there’s no need for marketers to spend hours liste...

Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data offers a treasure trove of insights on buyer intent, sentiment, customer language, etc. While most companies recognize its significance, they’re unable to take advantage of call data without a solution that can extract those insights. Today...

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution.  Show Notes Connect With:  Mark Stouse:  Website &nbs...

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results.  Show Notes Connect With:  Mark...

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev ops.  Show Notes Connect Wit...

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into account factors such as ROI, existing infrastructure, and required skill sets. Moreover, beyond investing in the right technology, it’s crucial to ensure you have people who can manage it effectively. Today,...

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketing. Ultimately, having the infrastructure in place to aggregate the data to gain actionable insights is key to maximizing the data’s potential. Today, Courtney discusses why the biggest barrier in technology...

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances and consumers gain more insight into organizations, brands need to adapt quickly to keep up with rapidly evolving customer...

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape has been transformed by CCPA, GDPR, And Apple and Google doing away with cookies. Now, publishers and marketers must face the task of unlocking audience monetization through alternative tracking methods. Today, Shiv discusses how publishers can moneti...

Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. While advertising is a subset of marketing, the two have been siloed and considered different from the beginning. However, the barriers are collapsing between the two as data from marketing technology becomes more crucial to effectively executing advertising. Today, Shi...

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how t...

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creat...