MarTech Podcast ™ // Marketing + Technology = Business Growth

Drew Moffitt, Head of Marketing at Kumospace, delves into the future of how we work. For Kumospace, a company creating a new category in the market, established marketing tactics often prove ineffective. This demands an innovative approach, leading them to prioritize high-engagement channels like TikTok, alongside content marketing to forge meaningful connections with their target audience. Today,...

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Today, Jeremey discusses CMO success measurement.  Show Notes Connect With:  Jeremy Haft :  Website  //&...

Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformation, driven by a global pandemic and disruptions in the supply chain. Essentially, the CMO's role has evolved from that of a creative visionary to a strategic leader tasked with optimizing their approach to drive growth using data and analytics to demo...

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. In 2022 and 2023, the focus was on profitability, but now in 2024, businesses are prioritizing growth and turning to proven solutions. Today's consumer values a track record of success and martech companies that are already established are in a strong position to succeed in 2024. Today, Erik discusses his predictions for the...

Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as email marketing remain integral components of marketing strategies in 2024. Today, Erik discusses consumer marketing trends for...

Chris Mahl, President and COO at Pryon, delves into navigating knowledge layers and overcoming friction in commerce. Traditionally, marketing has focused on predicting the customer journey and crafting experiences accordingly. However, this approach often creates knowledge friction, where customers struggle to find the information they need, resulting in high drop-off rates and low conversion rate...

Chris Mahl, President and COO at Pyron, delves into navigating knowledge layers and overcoming friction in commerce. The digital transformation technologies we currently use still leave us relying on guesswork to reach consumers. Unlike them, the knowledge fabric facilitates natural language interactions between customers and brands, allowing your content to self-organize around the buyers' and pr...

Aytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlying issues causing them. The key to automation and effective problem-solving lies in using technology to identify the fundamental causes of issues, and then creating systematic solutions to prevent their recurrence. Today, Aytekin discusses using mart...

Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most important things. However, marketers must first determine which tasks they should be spending time on vs. the tasks they shouldn’t. Today, Aytekin discusses the process of automating your busy work.  Show No...

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their exclusivity and status. In contrast, a wire manufacturer deals with a commodity where pricing is competitive. When setting prices for your product or service, it's crucial to assess its perceived value in the eyes of customers and align it with thei...

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the path to achieving a successful outcome. It's essential not only to identify and rectify margin leakage but also to devise strategies for generating additional margin leverage within your business. Today, Mike discusses the starting point for improving...

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there's a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric...

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. With major players like Google phasing out third-party cookies, marketers must prepare themselves for big changes in the advertising landscape. While first-party cookies remain intact for publishers, the reliance on third-party cookies, which underpinned much of the programmatic advertising ec...

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. In B2B marketing, achieving efficiency, saving time, saving money, and improving performance are top priorities. While quantitative data provides valuable insights into trends, quantitative data is equally important to ensure we're addressing customer pain points effe...

Karl Van Buren, Co-Founder and CEO at Audyence, delves into effective marketing automation and maximizing success in B2B marketing. By harnessing marketing automation alongside human insight, businesses can leverage data effectively and optimize their strategies for success. It's the synergy between technology and human expertise that drives truly impactful marketing automation programs. Today, Ka...

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, and resources into creating content, it's only natural to desire a longer-lasting impact beyond just a couple of days. What if you could breathe new life into your existing content, ensuring that it remains relevant and valuable long after its initial...

Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how to act li...

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking tru...

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what...

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. In gearing up for the AI-driven landscape, marketers must focus on a customer-centric approach and strategically adopt technology to empower customers in shaping their journey. Establishing a foundation for collecting contextual data is crucial for effective scaling in the evolving AI landscape. Today, Allie discusses prepping f...

Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing needs a data shift. Show Notes C...

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic a...

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout their journey. Today, Paul discusse...

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to connect with audiences in a relevant way and cut through advertising clutter by integrating seamlessly into content. It offers a unique opportunity to break through in today's crowded advertising landscape. T...

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relev...