MarTech Podcast ™ // Marketing + Technology = Business Growth

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel l...

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a...

Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside the technical and data-driven el...

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting t...

Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation alone cannot replic...

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenu...

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad...

Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Despite people saying email is “dead,” email marketing remains the fastest and most cost-effective way to get your message in front of your audience. But with inboxes overflowing and competition fierce, crafting emails that resonate and convert requires more than just a catchy subject line. T...

Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater foc...

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy....

Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reem...

Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI. With Google’s SGE already providing answers within search results, and the number of organic links shrinking, brands and publishers will need to prepare themselves for a chat-first future on the open web. Today, Nick discusses chat engine optimizati...

Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether to build one for your business can be tricky. Ultimately, chatbot development and deployment shouldn’t be pursued solely on the merit of being an early adopter. Instead, chatbot development should help the business expand its customer base, increase...

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain points for many CRM systems, leading companies to seek replacements. Ultimately, companies are looking for CRMs with quicker implementation timelines and time to return on investment, unlike the high costs and complexities associated with legacy syst...

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notorious for their high costs and complex setups. Modern CRMs, however, offer a refreshing alternative. User-friendly and easy to implement, solutions like Insightly empower businesses with the ability to customize and scale their CRM as their needs evol...

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content creation, reducing disruptions from personnel changes. This empowers brands to enhance messaging and reach broader audiences more efficiently. Today, Jenni...

Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, and enhanced customer experiences. Yet, to unlock these advantages, businesses must first develop a comprehensive AI transformation strategy. Today, Jennifer...

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to colle...

Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses...

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with e...

Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, or a place of work. They want to do business with companies whose values resonate with their own, leaving companies wondering how to build a story that truly...

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. Traditionally, marketers have relied on static audience personas and targeted advertising, but this approach doesn't take into account the nuances of individual customers. Consumers today expect a more personalized experience, and with our access to data diminishing, marketers will need to focus on...

Patricia Rollins, Head of Marketing at Typeform, delves into marketing data and customer experience. The deprecation of third-party cookies and the rise of AI are prompting a shift in marketing strategies. Ultimately, this presents an exciting opportunity for marketers to get clever about creating engaging content that offers value to consumers in exchange for better personalization and targe...

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today, Sean discusses evaluating y...

Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discoveri...