Leanne Dow-Weimer

Markigy: The Science of Marketing Strategy

Business EN ↓ 80 episodes

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the short term, but long term,...

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Author

Leanne Dow-Weimer

Episodes

Executing a Successful Full-Funnel Demand Generation Strategy w/ Tamara Kitić Yarovoy 13.12.2022 30:35

At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers. There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment,...

Performance Marketing: Matching Tactics to Strategies w/ Braeden Matson-Jones 06.12.2022 31:43

Every company relies on advertising at some point to attract their customers, but how do you make it work better? Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results. Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience. How...

How to Build a Successful ABM Strategy w/ Mason Cosby 22.11.2022 40:27

Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts. Being able to align m...

How Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph Lewin 08.11.2022 35:29

Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers. Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value. Podcasting has become one of the fastest growing mediums for content co-creation over the last few years. While podcasters need expert guests, ex...

The Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer] 05.10.2022 12:05

We all know that marketing is essential for business growth. Without customers, there would be no revenue, and without revenue, businesses would quickly disappear. However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue. As a result, many businesses either play it safe with tried-and-true methods or g...