Marketing Without Rules

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with James Hatfield, Chief Revenue Officer at Live Switch, about innovative strategies to grow home service businesses.  James reveals how leveraging Live Switch for virtual estimates can save time, increase closing rates, and extend service areas without needing to drive to every job site. He shares personal anecdot...

In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Brandon Vaughn, a Guinness World Record holder and renowned entrepreneur, who has scaled multiple service businesses and inspired over 20,000 business owners.  They discuss Brandon's unique approach to differentiating his businesses through exceptional customer experiences and innovative marketing strategies. They delve...

In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies.  The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and...

In this episode of 'Marketing Without Rules', host Lewis Vandervalk welcomes seasoned AI consultant and digital strategist Jonathan Mast. Jonathan discusses how AI has revolutionized his ability to hyperfocus and achieve more, which led him to create 'White Beard Strategies.'  He shares his journey of leveraging AI to amplify his brand, grow his business, and build a community of 400,000 entrepren...

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with seasoned keynote speaker, comedian, author, and digital storyteller Sebastian Rusk. With over 15 years of experience in building online communities and founding the Podcast Launch Lab in 2016, Sebastian shares his insights on how podcasting can be a powerful tool for business growth and networking.  The conversation...

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes social media and advertising expert Dennis Yu to discuss the innovative 'Dollar-A-Day' marketing strategy.  Sponsored by Blue Crocus Solutions, this insightful conversation explores how home service businesses can leverage simple one-minute videos and minimal advertising budgets to significantly boost their online presenc...

In this episode of Marketing Without Rules , hosted by Lewis Vandervalk and sponsored by Blue Crocus Solutions, Lewis sits down with Dan, the owner of Dan's Holloway. Dan shares unique marketing strategies for his junk removal business—most notably, his consistent weekend donut deliveries to local furniture stores to nurture relationships and build a powerful referral network. He breaks down t...

In this episode of 'Marketing Without Rules', host Lewis Vandervalk speaks with James, the creator of the YacDaddy app that turns job site photos into cash through an innovative approach to content marketing. The show, sponsored by Blue Crocus Solutions, delves into how James transitioned from running a marketing agency to developing the YacDaddy app, which automates the process of creating SEO-op...

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with Dallin Huso, the founder of a seven-figure pool cleaning business in Arizona. Sponsored by Blue Crocus Solutions, the show delves into Dallin's journey from hating college to creating a thriving home service company with no prior experience.  The conversation highlights Dallan's strategies for rapid business growth, inc...

In this episode of Marketing Without Rules, host Louis Vander V talks with high-energy entrepreneur and business leader Lance Bachman, renowned for his 'build it to sell IT' philosophy.  Lance has successfully founded, scaled, and sold several businesses across various industries, generating over a hundred million dollars. The discussion delves into Lance's approach to marketing, the i...

In this engaging episode of 'Marketing Without Rules' hosted by Lewis Vandervalk, we explore the creative world of SEO and content marketing with Steven Schneider, co-founder and CEO of Trio SEO.  The discussion highlights Steven's journey from his initial business ventures to co-founding Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands. Steven sha...

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk interviews Dan Antonelli, the founder and CEO of Kick Charge Creative, a branding agency specializing in home service businesses.  Dan, with over 25 years of experience and more than 2,000 logos and brand identities to his name, shares his journey from manual lettering to becoming an authority in branding. He discusses the...

In this episode of 'Marketing Without Rules', host Lewis Vandervalk chats with Matt McQuinn, co-owner of the agency Coldlytics, to explore how businesses can effectively use cold email to generate leads and scale.  The conversation dives into Matt's journey in starting Coldlytics, the challenges he faced, and the innovative solutions his company provides to automate and refine the cold...

In this episode of Marketing Without Rules, host Lewis Vandervalk speaks with Matt Diamante, the founder of Hey Tony, a marketing agency specialized in SEO and social media. With over a decade of experience and a vast Instagram following, Matt discusses his unique approach to creating engaging and actionable content.  The conversation covers several topics including effective backlink strategies,...

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement.  The discussion delves into Adam's unique marketing strategies, including frequently posting humorous content, leveraging local Facebook groups, and...

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with Taylor Chastain, founder of Up, Up and Away Hauling, to explore the journey of building a successful junk removal business.  From the amusing origin story involving a toilet to achieving nearly one million dollars in revenue, Taylor shares the invaluable lessons learned along the way. Key discussions include the sig...

In this episode of the 'Marketing Without Rules' podcast, host Lewis Vandervalk and guest Blake Snodgrass delve into the nuances of effective marketing strategies for businesses. They emphasize the importance of thinking outside the box and taking control of your lead generation rather than relying solely on lead providers.  Blake, a seasoned agency consultant with over a decade of experie...

In this episode of the 'Marketing Without Rules' podcast, host Louis welcomes guest Colin Dahan, a successful entrepreneur with over 15 million in sales across various home service industries. Colin, who has been in business for eight years, shares his expertise in guerrilla marketing, emphasizing the importance of standing out and being proactive rather than relying on agencies alone. The episode...

In this episode of 'Marketing Without Rules,' hosts engage in an insightful discussion with Adam McChesney, a successful entrepreneur and expert in personal branding. Adam shares his journey from medical device sales to building multiple businesses around effective branding strategies. Key points include the importance of personal branding for business growth, especially for digital marketing agen...

In this engaging episode of 'Marketing Without Rules,' host Lewis welcomes radio marketing expert Jim Klauck, also known as Check-a-Pro Joe, to the show. They dive into the value and efficacy of direct response radio marketing, specifically for home service professionals. Jim shares his vast experience in the radio industry, explaining how it can generate immediate business leads and credibility f...

In this episode of the Marketing Without Rules podcast, Lewis is joined by Matt Thibeau of Savant Marketing Agency ( https://www.savantmarketingagency.com/ ) to discuss the effectiveness of ads, with a particular focus on Facebook ads.  The conversation delves into key factors that contribute to successful ad campaigns, including the importance of having the right budget, diversity in ad creatives...

In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions welcomes back PJ for part two of their conversation about unconventional marketing strategies.  Having built his junk removal business from sleeping in U-Haul trucks to becoming a central figure in his community, PJ shares how he's transformed traditional business relationships into powerful marketing opportuniti...

In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Clifton, an entrepreneur who transformed a guerrilla-style fax marketing campaign into a blueprint for building customer relationships that last a lifetime.  They dive deep into unconventional marketing strategies that challenge the traditional focus on ROI, introducing instead the concept of ROR - R...

In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Frankie, a digital marketing veteran who's been mastering online business since 2007. They dive deep into unconventional digital marketing strategies, particularly focusing on how traditional in-person sales processes can be transformed into automated, video-based systems. Frankie shares his journey...

In this episode of Marketing Without Rules, Lewis Vandervalk of Blue Crocus Solutions is joined by Brad Akers, who shares his journey from roofing distribution to running a marketing and consulting agency.  They discuss effective strategies for customer acquisition, emphasizing the importance of good communication, customer service, and creating processes that turn customers into promoters.  Brad...