Marketing with Purpose

Is blogging a good activity for your organization? In order to answer that question for yourself, you'll have to consider a few things. As with any big decision in life, it’s best to start with all of the information and then make a decision from there. I don't want you to think, “Monica says blogging is awesome, and it's clearly working for her and her clients. so I should be doing it.” There are...

In this post, I’m talking to anyone who is thinking about getting any website. I want you to listen to these problems and think to yourself, “Is this the problem that I'm trying to solve with my website right now?” Because if you are, there's actually another solution to your problem. And a website may not be the first thing on your list, it might need to move down the line. There are certain thin...

This podcast/post is for all of you out there who are continually updating your websites as well as for the people who are remodeling or building a new website. Images are super important on a website — they’re a huge component in telling your story, so you want to make sure you have the right images for the job. Check out the fully-laid out blog post on our website:  https://mayecreate.com/blog/p...

In a recent conversation with my client Chris Campbell, Executive Director of the Boone County History & Culture Center, I learned he and his small staff raised over $40,000 in their 1-day fundraiser. I of course asked immediately, "How did you do that?!" He told me a rock star board member came up with the idea to do a phone bank. With a mixed back of virtual vs. on-site callers to support th...

We've heard so many questions about peer-to-peer fundraising over the years, from "What is it?" to "Why would I do it?" to "How would I do it?" If you're not sure if peer-to-peer is right for you, or if you're looking for ways to make it more successful for your campaign, you're in the right place. In this episode, we have an expert with us to provide the answers to those questions. Robin Peeples,...

This year while planning my year end fundraising training workshop, I had multiple people mention they wanted to learn more about steering their teams. they said they often feel they're on a team of one, meaning all by themselves trying to get it done. I've managed a lot of people since starting my business in 2005, but they were all were paid employees, and for a reason: it's a lot easier to mana...

Jaime Freidrichs joins us again to share tips for what you can do to increase success for your year-end fundraising campaign as a small (but mighty) nonprofit. Jaime is the facilitator of newfundraisingpros.com, an online community for fundraisers, and is a fundraising coach, not to mention she's been doing this for her entire career. Here, she gives 6 awesome suggestions for your year-end campaig...

Testimonials are marketing treasure, they're something every marketer needs to have in their toolkit to pull out and use when you need someone else to talk about you.  It stinks when you're constantly running around just talking about yourself — it sounds like you're selling, right? But when someone else talks about you, it means so much more. Their words can do so much for you: they help connect...

Heather Dimitt-Fletcher with Kolibri Associates has been with the nonprofit world for a really long time. She recently broke out on her own to consult with nonprofits and support them in all aspects of developing and growing their organizations.  A few months ago, I asked some groups on Facebook about good ideas for online fundraising events, and Heather replied immediately with, "Events are not a...

Here we’ll look at 7 must-haves for nonprofit websites. My goal is to provide you with a big picture overview, kind of like your own rubric to use when reviewing your own website or while planning your new one to make sure that you have everything you need to make it work for your organization. Check out the episode and accompanying blog post at  https://mayecreate.com/blog/7-must-haves-for-nonpro...

Erika Payne joins me again to talk marketing planning for CoMoGives month by month. In this episode, we explore what our process looks like for the entire year, from the end of last year's campaign to the end of the next year's. It's essentially a ton of documenting, testing, and celebrating, but with structure. HOW IT ALL FLOWS DEC 1. Keep track of all the things that didn’t go right in a documen...

Do you really know your donors? I know you’re thinking, Monica, of course, I do! But do you really know them, besides a few bits of geographical information you have stored in some database somewhere? I want to help you understand whether you really know your donors, why it matters that you understand them, what you need to know about them, and ways you can reconnect with them if, on the off chanc...

Your content has the potential to be awesome, we just need to talk about how to write content to make and maintain donor relationships. That's why we are going over the secret to writing content to make and maintain donors. It all starts with a few questions... What does that content look like? What is the purpose of it, and what can those topics revolve around to get you to the end goal of making...

So today, I'm going to give you all kinds of ideas for different types of content for your nonprofit! By content, I mean anything that you might make a social media post about, send in your newsletters, or publish on your blog; those things are all content. They all kind of fall into the same bucket. It doesn't matter if you're gonna do a video, article, photo, or an infographic. All of it has to...

December will be our 8th year operating the CoMoGives.com online fundraising campaign. Last year our nonprofits raised over $950,000. What does the marketing process behind the event look like? Join us as we walk through our planning steps with the help of Project Manager Erika Payne who oversees the lot of it! For a transcription of this podcast or to catch the video, go to our website:  https://...

Today is all about communication! When I was thinking about my day and the various communication I had to do just before 2 p.m., it really got me thinking about these time-saving tips for communication. These tips will help you pack in as much as you can into your day and hopefully, allow extra time so you can communicate more.   Bring a translator Use Video Dictation     Canned responses Calendly...

While I am not an event planner, I am a problem solver. I'm coming from the seat of a consultant who's trying to help people figure out how they're going to run their events. What I do is help people pick a system that will work for them, and will work with their other systems, and then help them promote their events. So today, I'm going to talk about how to choose the right online fundraising eve...

Join us for a conversation with Laura Smith! Laura has well over a decade of marketing experience and has worked with many nonprofits. We will dive into how to ask for donations IN WRITING, her process and how she makes the ask via email and social media. To view the full transcription and episode goodie bag, check out our website:  https://mayecreate.com/blog/how-to-ask-for-donations-in-writing-u...

Now today, what I'm going to talk about is tips to run an online fundraiser on a super low budget. We help some of our clients run their online fundraisers and obviously they have a budget because they can hire somebody like us. And then there are others where we advise them and we help them put something together they can spin out quickly. Now some of these tricks are marketing tricks and others...

Over the past few months, I've been talking a lot with my local nonprofit community, and I’ve noticed some of them are thriving in this new era of online marketing, or forced online marketing, I should say. Others, though, are having a hard time adjusting to this new technology need.    For those of you who are struggling, who are maybe at the very beginning of accepting online donations, or for t...

People are more likely to participate in an online event than ever before! Let's look at one positive from COVID-19 and learn about how hosting an online fundraiser can be a major asset for the future. Adonica with A2D Events was at a conference in Las Vegas when COVID hit and saw the fallout among event planners but used this as an opportunity to pivot into something she has felt passionately abo...

A big part of a lot of nonprofit websites is a robust online event signup solution. The challenge I'm trying to solve today is assisting you with selecting the best online event signup software for your website. And while I’m talking directly to our nonprofit listeners, what we’ll cover here applies to anyone running an online event, though our examples are going to be focused on the nonprofit com...

The wise and knowledgeable John Baker, Executive director of the Community Foundation of Central Missouri , shares the story of the past 7 years of the CoMoGives Online Fundraiser. In this interview, he discusses what to expect and how it has grown each year. Transcription   For the full trascription of this podcast, head over to our website:  https://mayecreate.com/blog/what-to-expect-from-your-o...

Today I am going to be talking about technology because I really love technology, and we're going to talk about online event registration solutions from simple to robust. This is one of many nonprofit focused podcasts, but it can apply to anyone who's running an online event. So business listeners, don't abandon me yet because I will definitely be giving you some nuggets of goodness for your onlin...

The fabulous Kari Hopkins with  Coyote Hill  will join us to discuss how they flipped their pancake breakfast into a virtual fundraiser and earned 3x more than they did las year. Tune in to hear how they shifted gears to accomplish this amazing feat! For a full transcription of this podcast, head over to our website:  https://mayecreate.com/blog/how-one-nonprofit-shifted-gears-and-moved-their-fund...