Marketing with Matt

There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market downturns. With the upcoming election and talk of potential “Black Swan” events, it’s natural for fear and anticipation to arise. Yet, amidst uncertainty, there are opportunities for those who are resi...

When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers? Join us in this week’s episode of Marketing with Matt as we answer one of the most critical questions in the marketing world: how do you balance effective marketing and excellent customer experience? We’ll d...

Do you ever feel like your marketing efforts are a constant battle between being consistently true to your brand and pushing the envelope? In this episode of Marketing with Matt, we'll explore the world of bipolar marketing and how this marketing strategy can maximize your customers' lifetime value. We'll talk about how some people don't get traction in marketing, how bipolar marke...

There is much to be said about in-person meetings, and personally, I greatly value being in mastermind groups. While I don’t recommend trying to get a million different voices and ideas in your head–as we all know, ideas are worthless without execution –it’s still a game-changing experience being in one room with like-minded people and those who’ve made it. In this episode, I’ll share two of my bi...

Creating a robust brand requires more than just a catchy tagline or logo. It involves careful consideration of how customers perceive you and how much they’re willing to pay you. But perception is rather complicated–it varies from person to person. That’s why it’s important to think about your brand positioning strategically. But how do you exactly position your business in a way that allows you t...

How do you create an irresistible, high-value, yet free lead magnet? Too often, I've been told I'm giving away too much stuff for free and not leaving something for people to buy from me. Here's my response: I want to give away as valuable stuff as possible. So, in this episode of Marketing with Matt, I'll be sharing my biggest takeaways from a $500 book called Great Leads by Micha...

If there’s one thing we should learn from ClickFunnels, it is that they have strong brand loyalty and customer engagement. How do they do it? In this week’s episode of Marketing with Matt, my co-host Tyler and I delve into the world of customer status, brand loyalty, and gamification. Tyler and I unravel the secret framework behind ClickFunnels’ The Two Comma Club–a thriving community of online en...

Is AI voice the next big thing for outbound calling? This question about investing in AI voice has come my way frequently, especially since we made a similar AI product before it became popular over the past year. Today, I’m breaking my silence to share my perspective on this matter. So, in this episode of Marketing with Matt, we’ll explore the increasing appeal of AI voice and delve into my insig...

Imagine boarding a plane with a blindfolded pilot—sounds risky, right? Well, marketing operates in a similar fashion. You can't just launch a campaign without the essential ingredient: data. So, in this episode of Marketing with Matt, I explore the critical role of data-driven marketing and how tracking key performance indicators (KPIs) can propel your business to new heights. Gathering data i...

What most small businesses do is price in the middle so they can be viewed as someone who delivers premium products at an affordable price. However, that won’t do any good.  If you missed the previous episode, I talked about some of my common recommendations on pricing. Today, we’ll look at the more advanced pricing strategies so you can drive more sales in your business and improve your profit ma...

Pricing is such a mysterious topic. You can sell the same product to two people at different prices. So, how do you price your products/offers accordingly? What drives the prices up? In this week’s episode of Marketing with Matt, Tyler and I sit down to talk about what most people ask me about– pricing . We’ll discuss all things pricing–how pricing is a scoreboard for value, the pillars of pricing...

Proximity, in general, is defined as “being close" in space, time, or relationship. In marketing, proximity is one of the fastest ways to supercharge your campaigns.  However, some people haven’t really capitalized on the true power of proximity and what it can do when used strategically in marketing campaigns. So, in this week’s episode, I’ll share the lessons I’ve learned from Codie Sanchez...

It’s that time of the year when marketers and agency owners are busy attending expos and conferences. However, with the price that comes with attending live events, how do you make the most out of them? Or do you just show up and hope for the best? In this week’s episode, my co-host Tyler and I dive into the world of live events and how in-person events can help you make money and supercharge your...

What would you ask Russell Brunson if given the opportunity? In our previous podcast episode, I shared how I came up with questions to ask Russell Brunson for his Decade in a Day one-on-one session, where I got to sit with him in his Boise office and pick his brain. Today, I'm sharing Russell's insightful answers to my marketing and business growth questions, my two biggest takeaways from...

How do you know what questions to ask your mentor? Let's admit it–not everyone knows how to ask good questions. But when you can sit down and ask someone like Russell Brunson, co-founder of ClickFunnels, marketing guru, and my mentor, you better ask good questions to make the most of your time. So, in this episode, I'm taking you along on my thought process on how I prepared for the Decade...

What’s the secret to Apple’s success? It’s not that they have the best products in the market. In fact, Apple knows there are better products out there than theirs. But their drive to constantly be better than they were yesterday makes Apple what it is today. So, in this week’s episode, we will explore the constant battle between marketing and fulfillment and answer this burning question: Do you h...

When it comes to marketing, AI can do so much more than brainstorm ideas. But it is only good as its user. So in this week's episode, I'm bringing in Mark de Grasse to share some tips and strategies for using AI for content generation and inbound marketing. Mark is the President and General Manager of DigitalMarketer, an eLearning company focused on skill development for professional marke...

Was there a point in your life where in your commitment to growth, you realized not all people around you celebrate it? In this week’s episode of Marketing with Matt, my good friend Tyler and I dive into the real talk about personal and business growth and the price you have to pay. Today, we talk about the truth behind personal growth being connected with business growth, how growth can cost you...

Paid media marketing is expensive. So how do you convert at the highest levels--reducing cost while increasing value? Fortunately, my buddy Walt Burch, co-founder of Envoy Media Group , found the exact solution to this gigantic business problem - empathetic marketing. In today's episode, my good friend Walt and I explore the paid media world and the value of empathetic marketing . Today, Walt...

Mistake equals to failure. That is how most of us have been wired ever since. In marketing, most of us would rather wait until everything's perfect rather than get started and make mistakes along the way. But being "too perfect" can be a turnoff. In today's episode, I sit down with my buddy Tyler as we dive into this counterintuitive marketing strategy where mistakes aren't jus...

Hustle culture puts work at the center of everything. But along with it comes an ugly truth that people are just beginning to talk about. In today’s episode, I sit down with Alex Schlinsky as he unravels the truth behind the hustle culture and the life-changing event that led him to write his The ANTI-Hustler’s Handbook . Today, he shares the biggest problem in modern entrepreneurship, his Define,...

Many SaaSpreneurs delay sales because they believe they must fully understand the entire process.  However, the truth is that if you think you need to be an absolute expert in every aspect of your business before providing value, you'll ultimately fail to deliver any value at all. So in this episode, I have the privilege of sitting down with Shaun Clark, the co-founder of HighLevel, during one...

Getting your first customer for your SaaS product isn't as hard as you think it is. In fact, it's the easiest first sale you can make, but only some believe in this. So in today's episode, Tyler and I discuss how you can get your first customer when launching your SaaS product through the power of proximity. We talk about why geographic or network proximity always works, how you start...

What is the future of marketing?  If you haven’t heard all of the shocking news about AI, you’re probably living under a rock. AI isn’t just a buzzword. It is a transformative force, slowly reshaping the marketing landscape and the world. But the question is… are we ready for it? In today’s episode, Tyler and I talk about AI’s massive impact on the marketing world and how you can leverage it to gr...

Asking the right questions is an art that every business owner and marketer must master. In today's fast-paced world, where everyone is vying for attention and trying to outsmart their competitors, it's crucial to ask the right questions. Why, you ask? Well, asking the right questions lead to the right answers, and the right answers lead to effective marketing strategies. So in today's...