Marketing With Empathy®

EP 13. Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert & coach, Mary Knox Miller of Harvard Business School/ owner of maryknoxmiller.com. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/non-profit-video-storytelling-tips-mary-knox-miller-episode-13/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/   ...

EP 12. Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-usi...

EP 11. What content marketing and brand storytelling trends should you be aware of in 2021? After loads of research and personal insight, Sarah Panus shares her top 9 content marketing and brand storytelling trends for 2021. SHOW NOTES: https://blog.kindredspeak.com/2021-content-marketing-trends-brand-storytelling-trends INSTAGRAM: https://www.instagram.com/iamsarahpanus/ LINKEDIN: https://www.lin...

Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day. View show notes: https://www.podpage.com/marketing-with-empathy/blog/why-being-authentic-with-yourself-makes...

Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care.   Read show notes: https://www.podpage.com/marketing-with-empathy/blog/business-leaders-how-to-prioritize...

EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake...

EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah...

Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our crea...

EP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; an...

Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you.  Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose.  Lea...

EP 3. What is a brand storytelling framework and why do you need one? Today, I’m going to talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or, revisions you should make to your current brand storytelling framework. Plus, a plug and play brand storytelling framework template for you. Sh...

EP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content...

EP 1. First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am. Show notes: https://www.podpage.com/marketing-with-empathy/blo...

How do I focus my brand storytelling strategy so work is less overwhelming? What are other brands doing? How can I be more creative? Welcome to the Marketing With Empathy podcast with content strategist, Sarah Panus. If you’re a Brand Storytelling, Content Marketing or Communications pro, join Sarah and her smart brand storytelling guests as they discuss empathy-driven strategies, ideas and inspir...