Marketing Wins

In this episode you will learn: An overview of Jim’s career path. How the Tim & Jim show started. How Jim rebuilt his business after a natural disaster. How Jim got started in online video. How Deal Casters was born. The importance of online video. How to keep up with trends in digital marketing. Why podcasts have become very popular lately. How the platforms tell you exactly what you should d...

In this episode you will learn about: The steps that Beth took in her career in order to become a fractional CMO. What the job of a fractional CMOs entails. How the marketing space has evolved over the last few years. The development of new marketing channels in the last few years. How to decide which marketing channels are the best for your brand. How to identify the assets and skills that you ne...

In this episode you will learn: What is personal branding. Personal branding for executives vs. entrepreneurs. How to become know for the right things. Understanding your zone of genius. How to stay top of mind with people. The impact of the pandemic on personal brands. The type of personalities that are more visible online. Challenges that introverts face when trying to build a personal brand onl...

In this episode you will learn about: How has Matt been innovating to keep up with all the changes around video in the online space. Should you put a lot of effort into keeping up with friends? Why it is important to create content that serves a purpose. Important marketing metrics to follow. How human psychology has changed over the years. Should you change your marketing strategies based on tren...

Watch this new episode of our podcast with VIP guest Holly Cain. Holly is the owner of Prosper Collective, and a certified Director of Operations specializing in financial steadiness. More specifically, in this episode you will learn: The importance of networking with other business owners at conferences. The job of a finance and operations strategist. The most common finance and/or operations cha...

In this episode you will learn: The biggest barriers for most people to start podcasting and stay consistent with it. Podcasting technology. The most important lessons that Simona has learned about podcasting. Tips for how to gain more confidence for podcasting and speaking on a microphone.  Are scripts useful for podcasts? How to promote a podcast. The importance of showing up on social medi...

In this episode you will learn: How Ross got into live streaming. Similarities between live radio and live streaming. Key challenges when transitioning from doing audio-only shows to live streaming with video. Important innovations in live streaming over the last few years. The beginning of the show “Live Stream Deals”. The things that Ross did from the beginning to set up his live streaming caree...

In this episode you will learn about: When should you start hiring help for your business? The importance of having mentors. Examples of what you can learn from a good mentor. Useful advice for new entrepreneurs. Why marketing agency owners need both marketing and business experience. Do you really need office space for remote teams? How to decide which activities you should do yourself and which...

In this episode you will learn about: Big trends in social media. How to decide if you should join TikTok. How to determine if a social media platform will be viable.  How to innovate to get a brand’s message out. How has brand marketing changed in the last few years? How to make sure new leads are followed up with. How many people should get notifications for new leads. How to make sure you...

Have you ever considered going to Podfest or attending any of their virtual events? Today, I share some of the top highlights from this year’s live event in May. I also invited a handful of my peers who were at Podfest to share their big takeaways to help get a pulse of the big trends happening in the space of audio and video content creation.  Huge thanks to these amazing content creators fo...

In this episode you will learn about:  What does it mean to own your career? Is a personal brand important for people who work a corporate job? How does posting on your personal profiles on social media influence your personal brand. What should you share on social media. How to be more thoughtful about what you post. Should you post about your hobbies on social media? How to make sure you stay to...

In this episode you will learn about:  Personality differences between developers and marketers How to understand what SEO success looks like for each client SEO goals and objectives beyond just ranking on the first page of Google What are some of the biggest challenges for business who want to rank high on Google in the post pandemic world Why, contrary to popular belief, ranking high on Google i...

In this episode you will learn about: The evolution of SaaS marketing How the pandemic has changed marketing operations How the pandemic has changed marketing strategy in tech The benefits of working with multiple clients as a fractional CMO How to get good marketing wins for SaaS companies How to to deal with periods with lower sales than expected Tips for how to achieve quick marketing wins in t...

Mike Kim pulled together an all start lineup of speakers, but also attracted a high-caliber attendee list for his recent You Are The Brand Event in spring of 2022. This episode shares a few highlights from Valerie, as well as a few friends who were at the event.    Huge thanks to the following folks for contributing to this episode: Nate Clayberg, Career Adventure Academy Val Brown, Visual Bridge...

Topics discussed in this interview with Joseph Bojang How mastermind groups help people achieve their goals. Mistakes to avoid when you join a mastermind group. Are you ready to join a mastermind group? How to create successful advertising campaigns. Common mistakes that brands make in paid advertising. How to transition to a career in marketing. How to evaluate marketing trends. The ever-changing...

Interview with Philip Van dusen from Verhaal Media focused on branding. Topics discussed: Brand lessons that Fortune 500 companies can learn from smaller companies and vice versa. Advice for new brands who are still developing their identity. The importance of defining a good visual identity from the start. Things that are crucial to branding that people don’t normally think of. How to get quick w...

If you’ve ever considered going to Social Media Marketing World, or you felt major FOMO because you couldn’t be there, I reached out to a few friends (new and old) who I saw at #smmw22 and asked them for their big takeaways. Each can give you some clues into what themes or topics you might want to keep on your radar in the marketing space.    Doris Barber Brandon Birkmeyer Katie Brinkley Chad Illa...

Chad is a visionary who is an expert at drawing out stories from those around him with his brand The Story Catcher. He also is the host of Live Better hosted by wave.video . Join us as we talk about catching creative moments and sharing stories using digital tools. You’ll be inspired as you hear Chad’s story, and you’ll be even more inspired as you get to know him online. Go follow what he’s doing...

Carrie works with direct to consumer, ecommerce brands with paid social media advertising. She has deep knowledge on how to get in front of the right people with paid Facebook Ads, Instagram Ads, and ecommerce strategies.  Soundbites From Today’s Episode:   Always make sure that you’re marketing full funnel: top of funnel (awareness), mid-funnel (warm lead), down-funnel (conversion).&nbs...

Jessika is a relationship marketing evangelist who believes that relationships need to be at the forefront of business. Love more, be more, and give more. Join us today to understand what relationship marketing is, why it matters, and how it can affect your bottom line and return on investment.  Soundbites From Jessika: People start online. Buying decisions start online. Look for ways to imagine t...

Mike Lazear shares his insights into how to build a killer website after building websites through his company, 515 Media. Learn the best practices for websites, how to hire someone to help you, and how to maximize your online presence.  Soundbites From Mike: The first question you need to ask is what you want your website to DO for you.    Growing traffic to a website is a very active process; it...

Joe Cox shares with us today about how to get noticed with your marketing, while stimulating truly creative ideas in your marketing. He has a background working with brands like Red Bull, Coca Cola, and more, and today is sharing some of his insights with us. He runs an agency called Pop Marketer and helping brands bring the out-of-the-box, pop culture marketing ideas to everyday brands.  Sou...

Cameron Crawford has built a unique and dynamic community through her Facebook Group. While this group started as a way for her to start getting the word out for her new business, it’s become a thriving online community for adults who have aging parents. It’s a support group, resource group, place for education, and so much more! Learn some of the behind the scenes behind building a thriving commu...

Jon Cook is a copywriting and content expert who helps industry experts (speakers, coaches, trainers, and more) get clear on their message to help them market themselves effectively. He shares with us how he’s helping clients get clear on their message especially after a strange year where many businesses felt like they were almost on “pause” with their message. We talked about content fatigue and...

Val Jones is a Peak Performance Coach who uses her professional background, as well as her childhood career as a professional figure skater, to help others reach their highest potential. Peak performers execute highly under pressure. She shares her Four Cs of Peak Performance in this interview that help you excel.    Soundbites From Val: Sacrifice what you want now for what you want most.    Ask y...