Marketing Trends

How do you make sure you understand your customers, and how do you make sure they understand you? That is what we talked about with Vanessa Hope Schneider. Vanessa is the Head of Marketing at Clara Labs. She has a different background from most marketers: she studied avant-garde poetry at Columbia University, but eventually transitioned to tech marketing.  Before joining Clara Labs, she held roles...

How do you market a marketplace, a platform where you have both buyers and sellers? To find out, we spoke with Paul Ghio. Paul is the Vice President of Product at Creative Market, an online design marketplace. He formerly served as the VP of Marketing & Growth. In addition to marketplace marketing, Paul discussed how design, analytics, and how he went from marketing to product management. Enjoy. F...

This episode of Marketing Trends features an interview with Justin Shriber (Linkedin: /justinshriber | Twitter: @jshriber). Justin is the Vice President of Marketing for LinkedIn Sales and Marketing Solutions. On this episode, Justin discusses how sales and marketing are starting to converge, and what that means for marketers. He also talks about how to build trust and create engaging content for...

Today’s episode features an interview with Peter Schwartz. Peter is a futurist, and the Senior Vice President for planning at Salesforce. Peter is also the founder of the global business network, and the author multiple books, including The Art of the Long View. On this episode, Peter discusses how technologies of the future like AI and augmented reality will affect marketers in the future. He als...

Peter Isaacson is the CMO of Demandbase and one of the originators of the ABM product category. He joined us to explain how to optimize ABM. He also gave tips for better storytelling and category creation. Topics discussed: Marketing Leadership, Account Based Marketing, Category Creation, Storytelling, CMO Leadership, Artificial Intelligence. For full notes and show notes click here. Marketing Tre...

How can you turn your marketing department from a cost center to a revenue generator? We brought in Nicole Kingsley Brunner, CMO of Manning and Napier, to help us find out. Nicole has transformed her firm’s marketing, and helped them grow from around $6 billion dollars of assets under management when she started to more than $20 billion under management today. Click here for full notes and show no...

Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion. In part 2 of our interview with Corinne, she explains why “if you build it they will come” is absolutely wrong, how to get buy-in on long-term marketing projects, and w...

Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion. In part 1 of our interview with Corinne, she talks about how a relentless focus on design helped spur that growth. She also talks about how CMOs can increase their tenu...

This episode of Marketing Trends is part 2 of our interview with Rob Norman, Director of US Field Marketing at Box. In this episode, Rob talks all about pipeline: How to generate demand, how to measure pipeline, how to work with sales to attribute credit, and more. If you would like to listen to part 1 where Rob talks all about international marketing and the differences in marketing in France, th...

Many international organizations struggle to maintain a cohesive message while also adapting to local differences in foreign markets. To better understand how to achieve this balance, we brought in Rob Norman. Rob is the director of US Field Marketing at Box. He was born, raised, and educated in the UK, and spent the first five years of his career working in technology consulting in France. He sub...

How do marketers get sales organizations to buy in and support their efforts? On this episode of Marketing Trends, we brought in TJ Waldorf to help answer that question. TJ is the Head of Global Marketing at INAP, and spent more than a decade in B2B sales before moving over to marketing. As TJ sat down with Ian and Lauren, he also discussed how to approach attribution, and what he wishes he had kn...

This episode of Marketing Trends features an interview with Nate Skinner, Vice President of Product Marketing for Salesforce B2B Marketing. Nate, Ian, and Lauren discussed how to create memorable marketing experiences. They also discussed how this relates to technologies like artificial intelligence, marketing automation, and augmented reality. Marketing Trends is brought to you by our friends at...

Ron Schneidermann is the COO and CMO of AllTrails, a platform for off-road recreation. He co-founded and was CMO of Liftopia, and also served as the head of growth for Yelp Reservations. Ron joined Lauren and Ian in studio to talk about his background in marketing, why he serves as both COO and CMO, and what it was like to raise money from Chris Sacca. Marketing Trends is brought to you by our fri...

This episode of Marketing Trends features an interview with Ada Chen Rekhi, founder and COO of Notejoy. Ada was also the founder of Connected HQ, and has held marketing positions with LinkedIn, SurveyMonkey, Mochi Media, and Microsoft. On this episode, Ada joins Ian and Lauren to discuss how to structure and hire for an effective marketing organization. Marketing Trends is brought to you by our fr...

Today’s episode of Marketing Trends features part 2 of our interview with Ty Shay (Twitter: @tyshay ), global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council. On this episode, Ty ex...

Today’s episode of Marketing Trends features an interview with Ty Shay, Global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and CEO of FanIQ, a social sports gaming site. He is also on the board of directors of the ad council. On this episode, Ty and Ian discuss how to create a c...

Jeff Titterton (Twitter: @jefftitterton ) is the CMO of Zendesk. Jeff has more than 20 years of experience in marketing for innovative technology companies. On this episode, Jeff talks about his background, the future of AI in marketing, and how product launches are frequently mismanaged. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’...

Beth Comstock  (Twitter: @bethcomstock | IG: @bethcomstock ) is the former CMO of GE and the author of Imagine It Forward: Courage, Creativity and the Power of Change. In this interview, Chad and Beth discuss how to stop tribalism in your business, developing better frameworks for creativity and the writing process behind Beth’s new book Imagine It Forward. Marketing Trends is brought to you by ou...

Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. 1:00 - Brian introduces the trend of consumer businesses becoming their own platforms, and what this means for product marketing. 3:20 - Creating cross-functional teams. 7:00 - Why the Head of Growth position wi...

Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. In this episode, we discuss the top marketing trends for 2019. 2:50 - How Brian became a marketer. 6:05 - Why the top of the funnel will shrink in 2019 and what it means for marketers. 8:45 - What to do about a...

How can marketers use engaging storytelling to hook their audience? Mission CEO Chad Grills sat down with Meredith Ayan, Executive Director of SPCA International, to answer exactly that. SPCA International is a non-profit that reunites military service-members with animals they have befriended while on active duty. Meredith explained best practices for storytelling in email, how to segment storyte...

Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany. On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program. 2:35 - What is analyst relations? 7:55 - How doing AR co...

Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable. In part 2, Jaleh discusses why she decided to not use a Powerpoint deck when pitching NakedPoppy, the best way to build a great team, and what it takes to be a great CMO. 3:30 - Why NakedPoppy decided not to use a Powerp...

Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable. In part one of our interview with Jaleh, she discusses what she learned working with Jeff Bezos, how to be customer-obsessed, and best practices for conducting effective market research. 3:00 - Lessons learned from worki...

Matthew Trifiro is the CMO of Vapor IO. As a multi-time CMO and CEO, Matt has a long track record helping companies achieve exponential growth. On this episode, Matt discusses the "dirty secret" of launch products, the best advice for a new CMO, and why he thinks press releases are useless. 6:30 - The most important skill for any marketer. 21:30 - The biggest myth about creating the iPhone. 25:28...