Marketing Trends

When you think of online advertisements, what comes to mind? Pop up ads? Pre-roll ads that run before your Youtube videos? Maybe a huge banner ad that runs across your favorite website? These are the typical, easy, go-to ads many companies are leaning toward. But according to James Avery, the CEO of Adzerk , there’s a better way — one that will lead to more return on investment and will be importa...

Most of us spend an awful lot of time at work, and as a result, there has recently been a movement to make workplaces into places you actually want to be. Whether that’s in the form of in-office activities, having the best tech available at all times, or having access to healthy and filling food, companies that want to recruit and retain top talent are focusing on creating the best environment pos...

Having the time of your life in beautiful, exotic locales doesn’t seem like a very hard thing to sell, does it? Well, it’s not quite as simple as it sounds, and few know that better than John Chernesky , the Senior Vice President of Sales & Trade Marketing at Princess Cruises & Cunard Line. On this episode of Marketing Trends, John takes us through why it’s so important to sell stories and appeal...

Do you remember Yellowbook? If you do, it’s probably because of the work that Gordon Henry did while he was CMO of the company. During his tenure, he helped the company from $500M to $2B in revenues and he took the company into the digital world pushing from doing less than $10M to nearly $250M in online business. Clearly, he’s got some marketing chops and he’s using them now as the Chief Strategy...

Most of the time a marketer is trying to convince you that their product or service will make your life better or solve some problems you have. Sometimes the problems are big, sometimes they’re small, and sometimes, especially if you Craig Henrickson they are industry-impacting. Craig is the Vice President of Marketing for Kinestral Technologies and he is helping to introduce and sell smart glass...

Jeanne Hopkins is the CMO of Lola.com , and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes...

On this special episode of Marketing Trends, Mission producer Hilary Giorgi and Mission audio engineer Matt Powell joined host Ian Faison to discuss their thoughts on the ads they saw during the Super Bowl. What did we like, what were we confused by and what were some of the major themes and trends that we noticed? Stay tuned to find out!  3 Takeaways: Nostalgia played a major role in many of the...

Sydney Sloan didn’t fall into marketing accidentally. She always wanted to be in the field and she has been finding success as a marketer ever since graduating from USC. Currently, Sydney is the CMO of SalesLoft, a rapidly-growing start-up, which is constantly changing and challenging itself to keep reaching new heights. One of the main ways she’s helped that happen is by introducing marketing aut...

Alison Wagonfeld might have gotten her start in marketing thanks to the promise of a turkey sandwich, but she found success thanks to a drive and intellect that separated her from others. Today, Alison is the Vice President of Marketing for Google Cloud and the work she and Google are doing has an impact across the industry. On this episode of Marketing Trends, Alison talks about how she looks at...

If you’re a longtime listener of Marketing Trends, you know that we have always been big fans of LEGO and its marketing journey. So we were thrilled to welcome to the show Michael Moynihan , the Vice President of Marketing at LEGO. We picked his brain about how LEGO was able to take its marketing strategy to a whole new stratosphere thanks to things like digital experiences and entertainment prope...

There are any number of ways to approach marketing. How Stu Heinecke does it, though, is unique. Stu is the author of How To Get A Meeting with Anyone and a Wall Street Journal cartoonist and he started his own company using what he called contact marketing. By using cartoons in direct mailing campaigns, Stu proved that people connected to and responded to those mailers, and when he used that meth...

Some people believe that it can be lonely to be a marketer in Silicon Valley — the land of product and technology and data and innovation. In that world, marketing can fall by the wayside or seen as an afterthought. But for Mike Marcellin, the CMO of Juniper Networks, Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strate...

Getting buy-in is critical for any kind of marketing campaign. From the leadership to the sales team, everyone has to be on the same page when you’re about to implement a new strategy or marketing tactic. This is true for account-based marketing as well, and few know that better than Eric Spett, the CEO of Terminus . On this episode, recorded live at Sirius Decisions in Austin, he discusses his st...

Sarah Bird knows a thing or two about search engine optimization. As the CEO of Moz , it’s the main thing her company focuses on and for good reason. SEO is one of the most important tools in a marketer’s toolkit, but Sarah believes that few really understand how hard it is to become good at SEO and tap into its full potential. On this episode, Sarah explains some common misconceptions about SEO a...

There is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the  Content Marketing Institute , she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns. On this episode of Marketing Trends, Cathy talks about how that’...

Frazier Miller says his first love was product management, which allowed him to focus on the customer. He brought that love with him as he moved up the corporate ladder and he taps into it frequently when devising strategy as the CMO of Wrike . On this episode of Marketing Trends, Frazier discusses why he thinks that focusing on product fit is such an effective marketing strategy, plus he explains...

Anantha Narasimhan is Program Director of Global Marketing for Unified Governance & Integration at IBM. Throughout his career in sales, analytics, and marketing at leading technology companies, he has learned the importance of horizontal and vertical alignment for success and the power of friendly competition. On this episode, Ananth describes his journey into marketing and the keys to his success...

With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, TriNet for another episode on Marketing Trends! In case you missed it, here’s our first episode with Michael. On this episode with Michael, we dig deeper into Michael’s story bank and talk all things asset synergy, lon...

Today's episode features an interview with Jud Mackrill, CMO of the Carson Group. On this episode, Jud talks about marketing in the financial services industry, how theology school prepared him for a career in marketing is best CMO advice and much more.  3 Takeaways:   There is an emerging frontier of marketing that combines technology with human connection Never forget the human in the middle of...

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly.   In this interview, Vijay talks about the best way...

Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. ​On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.   Links: Full Links, Quotes, & Note...

What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.   Links: Full Links, Quotes, & Notes: http://bit.ly/3...

Many brick-and-mortar retailers have struggled to succeed in the 21st century with the rise of e-commerce competitors. But a few marketers have managed to turn their physical retail presence into an asset, rather than a liability.  One such innovator is Jeannine D’Addario. As Chief Marketing and Communications Officer at Guitar Center, Jeannine has overseen an increased emphasis on Guitar Center l...

Marketing automation has been around for a little while now, but few marketers fully optimize how they use this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize a marketing automation strategy, best practices for aligning with sales, and much more. Casey is also the author of "Marketing Automation Unleashed: The Strateg...

According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business.  On this episode of Marketing Trends, Alex tells us how to achieve this focus, and what kinds of impact it drives. He also talks about incrementality, aligning incentives, and much more.   Links...