Alan B. Hart

Marketing Today with Alan Hart

Business EN ↓ 461 episodes

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Hosted on Acast. See acast.com/privacy for more information.

Author

Alan B. Hart

Episodes

11: Linda Lee, Global Advertising and Brand Director at GE Capital 09.09.2015 16:31

Linda Lee, GE Capital's Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year's Effie Awards Gala in New York, for their work which centered around the financial giant's differential value proposition - the fact that GE does more than simply lend its customers money. Support the show: https://www.patreon.com/marketi...

10: Ana Russell, General Manager of Brand Marketing at Audi of America Inc. 26.08.2015 20:20

Fresh off of claiming an Effie at the prestigious Effie Awards Gala in New York, Ana Russell, General Manager of Brand Marketing at Audi of America Inc., sat down with Alan Hart to discuss just what it was about Audi's highly touted, Stay Uncompromised campaign, that made it such a huge success. Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy inform...

9: Chris Stamper, SVP of Corporate Marketing at TD Bank 12.08.2015 14:27

Tips, advice, and insights from the industry's top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to discuss TD's inspiration behind one of the most touching campaigns of the past year. Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See acast.com/privacy for mor...

8: Alex Hoe, Executive Director of Marketing at American Greetings 29.07.2015 12:54

Tips, advice, and insights from the industry's top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan Hart about the inspiration behind the card company's award-winning World's Toughest Job campaign. Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information. Hosted on Acast. See ac...

7: Mark Tercek, CEO of The Nature Conservancy 25.07.2015 21:00

Alan Hart with various institutions to present a leadership series that highlights accomplished global leaders with invaluable insight and advice, from across various backgrounds and industries. Alan Hart sat down with Mark Tercek, president and CEO of The Nature Conservancy, to understand what makes TNC unique, why they partner with notorious polluters and his reflections on leadership. TNC is on...

6: Eric Fuller, Marketing Director at Pepsi 24.07.2015 23:06

Tips, advice, and insights from the industry's top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company's Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer's interaction with media, and leveraging every element of the marketing mix. Support the show: https://www.patreon....

5: Matt Pechman, Director of Gins at Diageo 23.07.2015 24:11

Tips, advice, and insights from the industry's top, award-winning marketers. Diageo's Matt Pechman sits down with Alan Hart to discuss Diageo's highly touted Tonight We Tanqueray campaign, in addition to Tanqueray's rejuvenated growth, how brands can create better experiences, and how brands can secure a creative yet effective campaign. Support the show: https://www.patreon.com/marketingtoday See...

4: Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer 22.07.2015 21:33

Tips, advice, and insights from the industry's top, award-winning marketers. Tom Bick at Oscar Mayer talks to Alan Hart about what made the brand's Say It With Bacon campaign such a success, as well as Oscar's approach to working with partners, long-term brand effectiveness, and how clients "get what they deserve". Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listene...

3: Vic Walia, Senior Director of Brand Marketing at Expedia 21.07.2015 25:48

Tips, advice, and insights from the industry's top, award-winning marketers. Vic Walia of Expedia discusses with Alan Hart what it was that made the travel company's Find Yours campaign such a huge hit, as well as how he likes to tell a good story, Expedia's approach to big data, and how to build a brand as an asset. Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/liste...

2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T 20.07.2015 23:41

Tips, advice, and insights from the industry's top, award-winning marketers. Daryl Evans of AT&T discusses with Alan Hart what made the telecom giant's highly touted It's Not Complicated campaign so successful, as well as a few personal details such as how he defines marketing effectiveness, his view on trends, and what fuels his success. Support the show: https://www.patreon.com/marketingtoda...

1: Colleen Sellers, Group Brand Director at Johnson & Johnson 19.07.2015 26:53

Johnson and Johnson's own Colleen Sellers sits down with Alan Hart to shares insights into what made Zyrtec's Muddle No More Campaign such a complete success, as well as how she personally approaches brand planning, her research, and how she feels women in leadership positions can help themselves. Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy info...