Marketing That Works

As we reach the halfway point of 2024, it's crucial for coaches to reflect on their progress and realign their goals. In this episode, Danielle R. Harris breaks down four essential questions every coach should ask themselves to get their business back on track and set themselves up for success in the second half of the year. To learn more about how the three-month one-on-one marketing and mess...

Telling stories of starting is the key to converting hesitant prospects into eager coaching clients. In this episode, Danielle R. Harris reveals the power of "stories of starting" and how they can transform your coaching business. You'll learn why focusing solely on big win stories might be limiting your client growth, and how showcasing the initial steps of your client's journey...

Danielle R. Harris talks with leadership coach Kemerlin Richards about how working together one-on-one in The Blueprint helped Kemerlin get clear on who she served, her frameworks, and how to trust her voice again. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You ca...

Are you a service provider struggling to attract ideal clients consistently? In this episode, Danielle R. Harris breaks down why the typical marketing advice misses the mark for service providers like VAs, designers, consultants, and agency owners. More importantly, get a step-by-step framework to start inserting yourself in the right communities and relationships to land bigger businesses excited...

You're sitting on content gold. And you're not even using it. In this episode, Danielle R. Harris shares a step-by-step process for leveraging your sales calls to create compelling content that attracts and converts your ideal clients. You'll learn: Why sales calls (even the ones that don't result in a sale) are a goldmine of content ideas The 3 key things to look for when reviewin...

In this episode of Marketing That Works, Danielle R. Harris speaks with client Isabella Sanchez Castañeda about the work we did inside the one-on-one marketing and messaging program, The Blueprint. In this episode, we discuss: Tapping into your marketing instincts rather than being prescribed a rigid formula Navigating the emotional rollercoaster of launching a new offer for the first time Finding...

Getting your next client is as simple as listening. In this episode, Danielle R. Harris is joined by LaShaunique Plummer, a career coach who helps people secure HR roles, even without an HR degree or certification, in just 90 days. LaShaunique shares her journey of understanding the language of her ideal client and leveraging her personal stories to grow her business. You'll learn: How to over...

Are you accidentally using jargon that confuses and alienates your potential coaching clients? In this episode, Danielle R. Harris shares why using overly complex language and too much coaching/industry jargon can actually repel potential clients instead of attracting them. Danielle shares examples of coaches unknowingly using terms that confuse their audiences. Most importantly, get practical tip...

Networking is one of the most tried and true ways to connect with people - find visibility, and get new clients. So, in this episode, Danielle R. Harris breaks down the benefits of doing in-person networking events and how to prepare to get the most out of them. Here are the networking platforms mentioned in this episode. Meetup.com Network After Work To learn more about how the three-month one-on...

When looking to grow your audience and get more leads who are ready to buy. Figuring out how many times you're posting shouldn't be the first question you ask. In today's episode, Danielle R. Harris shares what you need to do to have the visibility you need to grow your audience. Danielle breaks down... How to leverage guest podcasting to grow your audience Why speaking at events and i...

In this episode, Danielle R. Harris explains why sitting down to create content can feel difficult, even when you have ideas right in front of you. After listening, you'll learn the three reasons why creating feels hard and practical tips when you find yourself struggling to create marketing content. To learn more about how the three-month one-on-one marketing and messaging program The Bluepri...

You have been convinced that you can only sell your offers by making big promises with big dollar signs or perfect endings. And that narrative around overpromising is keeping you from seeing the actual powerful results you are getting your clients. Today, Danielle R. Harris is dismantling the belief that you need a grandiose promise to sell. She'll share how it's hurting you and what you c...

As you grow and expand your business, it only makes sense that you'll need to make investments and hire people. But how do you know if you're making a purchase because it's what you actually need or because something caught your eye? Danielle R. Harris explains the questions you should ask yourself when considering a new investment and how to know if you're making a good buying dec...

Have you ever asked your coach for their honest opinion on a piece of content, received feedback, and felt worse than before? That's because what you needed at that moment wasn't feedback at all. In this episode, Danielle R. Harris explains why you aren't implementing the feedback you asked for. She also breaks down what you can do instead so you get the support you actually need to st...

Owning your thought leadership is the first step to creating powerful messaging that grows your business. In this episode, Danielle R. Harris breaks down why positioning your thought leadership as "spicy" doesn't serve you and how to take ownership of your opinions --without disclaimers. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you g...

The story you choose to tell about your business is about communicating what your audience needs to hear to build trust with you and take action toward solving a problem they have. In this episode, Danielle R. Harris walks you through her process of building a brand story. You'll learn the three parts of the story process and how it’s used to build a strategic story that attracts dream clients...

Your marketing will grab your audience's attention when you start doing 4 things in your content. In this episode, Danielle R. Harris will introduce you to the four parts of The Story Blueprint. This is the signature framework she teaches her clients inside of her one-on-one marketing and messaging program. This framework is designed to help you include storytelling into your marketing that’s...

In this episode, Danielle R. Harris shares how she learned to master marketing fundamentals before Instagram existed through her education, corporate career, and years as a marketing consultant. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Mark...

In the intro to this podcast, you hear, "Some Marketers Chase Fads; I believe in mastering the fundamentals." But what does that even mean? In today's episode, Danielle R. Harris is going to break down the fundamentals, what fads are, AND how to see the difference -- so that you can create a stronger foundation in your marketing. In this episode, you will learn: The difference betwee...

Hey, you're listening to Marketing that Works. Marketing That Works is the podcast for the business owner who wants to move their brand forward so they can bring in more sales and clients. I'm Danielle R. Harris, and I am bringing you what I know from more than 12 years of experience in traditional and online marketing. I have created marketing strategies for businesses of all sizes, from...