Marketing That Clicks

We often discuss what you should do on social media. Here's what not to do.

According to the Google Economic Impact Report, "businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads." According to Wordstream, "the average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaigns." In part, businesses use Google Ads because they can reach potential customers actively searching for a...

This strategy is an excellent way to introduce new people to your business and spotlight the person who wins your giveaway. To enter into a random drawing to win a prize, you can ask users to like a post of yours, tag their friends and follow you on Instagram. For the people who perform those actions, randomly pick one to win your prize. If you're holding a book launch, you can give away a signed...

1.3 billion people use Facebook Messenger to send 8 billion messages to businesses every month. Yet, only 31% of businesses use Facebook Messenger. Use these three strategies to engage your customers with Facebook Messenger.

Great interviewing Gerald J Leonard, President & CEO of  Principles of Execution, LLC  on the Marketing That Clicks podcast! Gerald J. Leonard PMP, PfMP, is the author of "Culture Is The Bass: 7 Principles for Developing A Culture That Works," and is the President and CEO of Principles of Execution, a Certified Minority Business Enterprise, Strategic Project Portfolio Management and Culture Change...

Whether you're checking in at a hotel, attending a conference or setting up your business' payment software, QR Codes are a useful way to engage people. Looking forward to seeing you use QR Codes to grow your business.

About Puja Thomson: Puja Thomson of Roots & Wings is dedicated to helping you through life's transitions. She offers heartfelt ceremonies, according to your wishes, wellness services (counseling, consultations), presentations & workshops and resources. She honors the interconnection of mind, emotions, body, and spirit. For more information, visit her website: RootsNWings.com

Hope you're enjoying spring!   Coming out of the winter season, many people look forward to spring & warmer weather. Now is the perfect time to leverage spring in your marketing campaigns.   If you want to keep your promotions timely & up-to-date with the spring season, this podcast episode is for you.   You'll discover three types of marketing campaigns that can help you leverage the spring seaso...

In this episode, we'll discuss 3 ways to create more content in less time!

Reviews can be a powerful marketing tool for businesses as 88% of consumers trust online reviews as much as personal recommendations. The ability to generate real, positive reviews on a consistent basis can differentiate a business from its competitors. On average, a one-star increase in reviews leads to a 5% - 9% increase in revenue for the business. The strategy that a business uses to encourage...

In this episode, you'll discover how to address Yelp as a reviews platform in a compliant manner.

In this episode, you'll discover three ways to increase your chances of getting more real, positive reviews.

Here are three strategies to help you make the most of your speaking engagements: 1. Build anticipation for the speaking engagement by posting about the event in advance 2. Share the video of your speaking engagement on social media 3. Collect potential testimonials from event attendees or organizers

YouTube has 1.3 billion users. Every 24 hours, those users watch nearly five billion videos. 300 hours of video content are uploaded to the platform every 60 seconds. The video search engine is the second most popular website in the world. The most popular website in the world, Google, owns YouTube. Many Fortune 500 companies market themselves through the video platform. With 1.1 million YouTube C...

Time for some digital spring cleaning! Here are three strategies to spring clean your Instagram account: 1. Check your Instagram Direct Messages 2. Evaluate your business account's Action Buttons 3. Freshen up your Instagram Ads if they are seasonal

I nstagram users "like" 4.2 billion posts every 24 hours. One billion people use Instagram with 500 million of them using the platform on a daily basis. Businesses can benefit from posting compelling content on Instagram, considering that 72 percent of its users have bought a product that they saw on the platform. If you're looking to reach more potential customers, you can benefit from adding thi...

A  client of mine recently asked: "Hi Michael, we have cultivated a Facebook group. It's a lot of time, we do a weekly Facebook Live and we're not sure if it's worth it. Do you have a way to gauge the traffic, or can we make it something that's going to drive students to our school? Or are ads and other things better?" This client wants to increase registrations for her online school. Let's discus...

Facebook has over 2 billion monthly active users and 1 billion daily active users. Their family of apps includes Facebook, Instagram, Messenger and WhatsApp. You can advertise on these platforms to reach practically anyone. You can view real-time statistics regarding your campaign's reach, engagement, performance and  other metrics, helping you connect the dots to see which ads created certain act...

In this episode, we'll discuss how to optimize your email marketing & avoid web hosting scams.

Link your other social networks to Instagram & use the 60 Second Story Strategy.

Across Facebook, Instagram, Twitter & YouTube, you can use live video to reach more people & demonstrate your expertise. Here are four strategies to do just that.

Discover three ways to grow your business with Facebook, Instagram & Messenger Ads!

You can learn strategies to reach more people across social, search, voice, virtual reality, augmented reality, text & email marketing platforms in the Marketing That Clicks podcast. Looking forward to empowering you with the strategies!