Catherine and Tom

Marketing Talks

Business EN ↓ 536 episodes

A woman and man discuss an interesting marketing topic in Japan.

Author

Catherine and Tom

Episodes

ReWEAR_ I-ne's Rethink of Laundry Care Value 10.04.2025 9:17

This talk excerpt explores I-ne's new fabric softener, ReWEAR, contrasting it with their previous attempt in the category. The speakers analyze ReWEAR's marketing and core message, highlighting its focus on revitalizing clothes through an enzyme-based technology rather than solely relying on scent and softness, the traditional approach. They discuss how I-ne identified a potential unmet co...

Unearthing Customer Insights_ The Hidden Key to Marketing 10.04.2025 17:41

This talk excerpt from "Unearthing Customer Insights" explores the crucial concept of customer insight, defining it as the hidden feelings that drive consumer behavior beyond surface-level reasons. The discussion emphasizes the importance of understanding these unconscious motivations and introduces methods for uncovering them, such as qualitative research, including in-depth interviews...

Taxing Lessons_ History's Marketing Insights 09.04.2025 13:11

Nissin Flour's Okonomiyaki Flour Strategy_ Trade Marketing Example 09.04.2025 12:33

Tropicana Rebrand_ Three Lessons in Brand and Package Design 08.04.2025 13:28

American Dream, Japanese Lens_ Marketing Lessons from Hikozō 07.04.2025 12:02

Unreasonable Choices_ Customer Insights from a 76-Year-Old Woman 07.04.2025 9:49

Marketing_ Why Customers Choose You - Situation, Job, Worker 06.04.2025 15:32

Turning Pain into Profit_ The Reedle Shot Marketing Strategy 06.04.2025 11:34

Integrated Marketing_ Building Momentum Before Ads 06.04.2025 12:31

Fake It Till You Make It_ Building Authentic Brand Assets 06.04.2025 15:51