Marketing Sucks

In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook. A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t...

There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power?  My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her...

Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way to build a powerful connection with your audience. If you’re hiding behind stock photos and playing it safe, your dream clients are less likely to find you...

If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail sho...

Tired of spending hours making Reels that no one seems to watch , let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in.   This episode of Marketing Sucks...

Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit terrifying, especially if you’re sharing your personal story —but it’s your vulnerability that can create the biggest impact for your biz! In this episode o...

You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time.  It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Ree...

The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks!  My guest Kallai Plummer is a Virtu...

What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there. I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your co...

The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memo...

Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence?   In this episode of Marketing Sucks, s...

When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you! As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape...

Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk. The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purp...

Marketing sucks. You know it. I know it. So let’s do something about it together. Marketing Sucks is the podcast for busy business owners who hate marketing - and want to learn EXACTLY what to do to get better at it. Zero filler. No nonsense. Just the kick in the ass you need to start making the right marketing moves! I’m Amanda Casinha, social media strategist, branding expert, author, and founde...