Marketing Speak®

Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, ar...

"Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent." I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a mul...

No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship. Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for...

To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients. Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula. Mostafa and I t...

In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy. Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues. In this conversation, Laura...

Marketing is always evolving, and we must adapt to survive. What worked years ago may not apply to this day and age. But which trends are here to stay, and which are just fads? And what adaptations must we make to thrive in this new environment? In this episode, My guest, Sani Abdul-Jabbar and I discuss ways businesses can incorporate blockchain and the Metaverse into their marketing strategies. S...

Check out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364 .

Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting. Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded P...

Digital marketing without sales funnels, automation and well-thought-out campaigns can work initially but are never sustainable when you long for growth and expansion. When future-proofing is more crucial than ever in this type of economy, every entrepreneur must stay as updated as possible.  In this episode, my guest Michelle Nedelec and I dive deep into strategies that help businesses grow. This...

Want to learn how to apply SEO on social media - especially on Youtube?  In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the tran...

From the guy who produced one of the most viral commercials on YouTube, garnering 40+ million views, is the highest-grossing crowdfunded movie or television project of all time, The Chosen. This man is no other than Derral Eves. In this episode, we talk about the makings of disruptive content, how to run a successful business amidst the challenges, and why humility is the secret to staying as long...

Speaking today is much more than just going up on stage and presenting in front of a live audience. Thanks to the advancement of the internet, we can communicate and reach significantly more people. While some prefer live videos, webinars, or one-on-one virtual meetings, the secret sauce for effective speaking is how you get your message out. In this episode with Laurie-Ann Murabito, we go beyond...

I want to share my interview on Roger Dooley's Brainfluence Podcast, where I talk in-depth about SEO. Roger features conversations with thought leaders, CEOs, bestselling authors, and renowned scientists. In this episode, I shared some of my stories and insights about my journey to becoming an SEO specialist, how the book I co-wrote, The Art of SEO, came to be, and more.  Tune in! The show notes,...

Internationally recognized serial entrepreneur, author and business expert Spencer Lodge compares podcasting to therapy. To him, it's one of the best types of media to get one's thoughts out there and make valuable connections and conversations. In this episode, Spencer and I exchanged stories about our experiences in podcasting and set out some valuable tips on how to grow a podcast. From his mos...

Tommie Powers, aka "Tommie Traffic," is an investor and digital advertising maestro with over 15 years of experience. He is also a highly sought-after trainer and speaker. Since 2007, he's spent and consulted on over $120M in digital advertising that has resulted in over $550M in revenue. In this episode, Tommie shares the changes in the past few years in the digital marketing landscape. Tommie an...

Ticiano Sgarbi believes his moonshot is to become more understanding and spread understanding from a broader perspective. He tries to achieve his moonshot as he discovers his massively transformative purpose: dealing with emotions and languages in SEO and marketing.  As an SEO practitioner, Ticiano uses his multilingual ability in multilingual SEO as he founded Sgarbi Digital Marketing. This Marke...

It's great to converse with my SEO industry friends, Ross Dunn and John Carcutt. Talking about the latest news on SEO inspires me to expand my knowledge as an expert in the field.  In this episode of The SEO 101 Podcast, I described my journey into SEO - how everything started. I also shared excellent tips on future-proofing a business, basic SEO practices, creating remarkable content, link buildi...

How do I attract the audience? How do I make them trust and buy from me? These are the questions that are plaguing a lot of business owners. And the answer to that is MARKETING! But how do you make your marketing strategy work? Today's guest, Tim Reid, is a marketing expert who believes that giving valuable and helpful content will yield an unimaginable return to your business. Tim is Australia's...

According to Kevin Indig, there's a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it's all about the result. Kevin leads SEO at Shopify. He's also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing t...

Today's guest transitioned from being a productivity expert to being a joint venture expert. He used the traction he got as a productivity expert and his IT and systems background to systematize the JV process from relationship building to booking to executing the promotions. He then made it his mission to empower people to build amazing relationships that lead to large impact, dependable revenue...

My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a ca...

Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge o...

Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the Internation...

Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the tran...

It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklis...