Marketing Speak®

Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to "try everything" in order to get your video seen. Fin...

Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She's also an insightful "idea whisperer" who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she's the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She's particularly noteworthy for her simple yet powerful...

Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction's top 5 earners in all of Europe. also runs a super-exclusive conference (or think t...

This Week's Guest: There are three "M"s in transforming your business: mentors, modeling, and masterminds. In this episode, we'll hear about all three from the remarkable Roland Frasier. Roland is a principal partner at DigitalMarketer.com, which produces the Traffic & Conversion Summit . If you don't recognize DigitalMarketer.com in that context, you may recognize it because we've had two guests...

In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand's first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian's unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners,...

In this conversation we talk to Tucker Max, who has the remarkable honor of being one of only three writers ever to have had three books on the New York Times nonfiction bestseller list at the same time. We talk about his company (Book in a Box), as well as how to turn an idea or your knowledge into a book, and then how to make that book a bestseller. Find Out More About Tucker Here: tucker@bookin...

Angela Lin, a LinkedIn expert, consults on delivering qualified leads and referrals. Since 2010, she has helped clients grow their sales to professionals and management. She has created a system for reaching out to contacts and building relationships with them, which she shares in detail in this conversation. In addition to her work as a LinkedIn consultant, Angela is the bestselling author of the...

Rachel Hanfling is an Emmy-nominated TV producer, international keynote speaker, and media and communication consultant who spent two decades producing for some of the nation's biggest names. She produced at the Oprah Winfrey Show for almost a decade, then became one of the core producers at Anderson Cooper's show Anderson. During her time producing for these shows, Rachel was known for finding an...

The incredible Sally Hogshead has done it all. She's a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. She's also the author of two New York Times bestselling books, Fascinate and How the World Sees You . In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature...

Annie Cushing proudly proclaims her love for data and analytics so much so that she's even  embraced the nickname Annielytics. In addition to data itself, one of her great loves is teaching other marketers how to "sexy up" their data. She has created a wonderful collection of tools and templates, of which perhaps the best known is her document " Hundreds of Tools for Marketers ." In addition, she'...

Today's guest, Rob Kosberg, has an impressive list of credentials. He's a two-time international bestselling author who has been featured on ABC, NBC, CBS, Fox, and more -- in addition to having had his own radio show. What he does now is, perhaps, even more interesting: through his company Best Seller Publishing, he offers a revolutionary hybrid ghostwriting system that lets entrepreneurs, coache...

On the off chance that you haven't already heard of him, Jay is a legend in the marketing world. In fact, he's known as the godfather of marketing. He's the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You've Got and The Sticking Point Solution . It's fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the gue...

When he's not working on books or sharing a stage with people such as Zig Ziglar and Tony Robbins , Dan works as a marketing advisor and consultant. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation. Find Out More About Dan Her...

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger's accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Mar...

Today I'm fortunate enough to have an incredible guest. Michael E. Gerber is the mega-bestselling author of 28 E-Myth books, including The E-Myth , The E-Myth Revisited , and his newest book Beyond the E-Myth . The Wall Street Journal named The E-Myth , which has sold over five million copies, the bestselling business book of all time. It's sold in 145 countries and has been translated into 29 lan...

Brent Csutoras is an expert in social media and viral marketing, but is perhaps best known for the compelling, informative, and entertaining infographics that he creates with his company, Pixel Road Designs . He's also a managing partner at Search Engine Journal . In addition to his other work, Brent provides information through speaking at conferences (including SMX and Pubcon), giving interviews...

From today's guest, Jeffrey Hayzlett, we learn the importance of having a beginner's mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, A...

Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics , of which he is the founder and CTO. He's an SEO innovator whose influence and insights led to him being named "Search Personality of the Year" at the European Search Awards 2016. He's a re...

In this episode, we have the pleasure of hearing from speaker, number-one bestselling author, businessman, and consultant Brian Carter. Brian, whose books include The Like Economy , LinkedIn For Business , Facebook Marketing , and the The Cowbell Principle , has also appeared on Bloomberg TV. He has taught over 50,000 students and has reached more than 3,000,000 people in the last year. Brian defi...

This week we have the pleasure of hearing from Josh Elledge, a self-described "practicer of PR." It's clear Josh knows what he's talking about, too; he has been on TV and radio over 1,500 times, has appeared on 75 different TV shows, and reaches over a million readers each week with his syndicated column. His Savings Angel podcast is the #1-ranked consumer shopping and savings podcast worldwide. J...

Scott Stratten is the co-author of four best-selling business books, co-owner of UnMarketing Inc., and co-host of The UnPodcast .  He is also one of the leading speakers in the world, working with businesses to embrace disruption.  Formerly a music-industry marketer, national sales-training manager, and a professor at the Sheridan College-School of Business, Scott ran his "UnAgency" for nearly a d...

Joel Bower, the CEO of Skirmish Strategies, is always looking for new and better ways to leverage every single resource he has going into his business, from the members on his team to the technologies they have at their disposal, and he loves bringing this talent to other entrepreneurs and teaching them how to make the most of their resources, too. Joel's dedication to every aspect of his life has...

Christine Haas is a PR expert who knows how to get brands and businesses in front of the camera.  Christine is an Emmy award winning anchor and investigative reporter.  She has been the primary evening anchor in major markets such as Tampa, San Diego, Minneapolis, and Houston. Her list of accomplishments as a journalist includes: seven Lone Star Emmy Awards, a dozen Associated Press Awards, and te...

Greg Davis is the expert who trained the experts in Affiliated Marketing. Greg is a graduate of Penn State University, he holds a degree in electrical engineering. Working part-time he grew his affiliated marketing business from its humble beginnings, working part time and losing one hundred dollars per day to generating over one hundred thousand dollars per month and becoming a rock star in the a...

Daniel J. Lewis is an award-winning podcaster who helps others launch and improve their own podcasts. He creates training resources like SEO for Podcasters and podcast tools like My Podcast Reviews . Daniel offers one-on-one consulting and a premium podcasting community, Podcasters' Society . He is a keynote speaker on podcasting and social media.  Daniel hosts a network of award nominated podcast...