Marketing Speak®

With the variety of its applications, artificial intelligence has proven to be helpful in people's lives. But it's unavoidable that some use it for questionable goals. On today's episode, Joe Youngblood shares what he hopes AI will be used for in the future, the effects of fake news and psychological operations, and tips on protecting yourself as a surfer of the web. Joe is the founder of Joe Youn...

By understanding the core principle of empathy, we can authentically apply it in our own lives and effectively use it to be genuine in dealing with our employees and customers as well. On today's episode, Minter Dial shares what empathy truly means within an organization and how brands can inject it into their culture.  Minter is the award-winning author of Heartificial Empathy and The Last Ring H...

I've been so amazed by the principles behind Pink Sheets, and it has been a game-changer for my life and my business. It's a powerful tool that can improve how people capture their thinking. Today's episode with Matt Church explains how this tool came to be and how you can use it to improve your thought process. Not to mention, it's a free tool that comes with books to explain how you can use and...

Only recently have I started believing that nothing is ever random. We're all carriers of blessings for others and we should be open to the intuitive hits we receive from above. Today's episode captures just how Wil Reynolds is a form of blessing to the people he works with. Instead of focusing on how he can make more money for himself, he focuses on what he can do to help people because it brings...

Joe Polish describes today's guest, Jason Fladlien, as one of the top five living marketers on the planet. This episode takes a different turn because instead of highlighting success, we talk about the mistakes people make that shape who they are today. Making mistakes on the path to success is often a vital part of the process. Jason says he has made more than his share. You get it wrong 100 time...

If you're a fan of the TV show Shark Tank, you probably will have thought how cool it would be to invent a product and sell it globally for millions. In today's Marketing Speak episode, I interviewed a guy who did exactly that. Perry Kaye, aka Perry the Inventor, is here to share his story and a handful of advice on what it takes to develop incredible products that really SELL.  Perry has been awa...

If you're highly familiar with the world of business, you would agree how a single important pitch has the power to change your life. Curating the perfect pitch may produce tons of pressure, but ironically, one of the best pieces of advice is to keep it simple. However, according to Marketing Speak guest Brant Pinvidic, being concise and winning people over with a brief pitch is an incredibly diff...

We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey.  I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give you all an update on what's been going on in what...

Businesses worldwide are getting creative in expanding their reach and visibility, which is essential to achieve growth objectives. Learn from today's Marketing Speak guest, Krista Neher, CEO of Boot Camp Digital, the fundamentals and language of digital and social media marketing in growing your business online. Krista has delivered over 1,000 presentations globally and is a leading expert in dig...

If you are living in the digital world, you definitely know what social media is. You might even be on a few platforms. But have you heard about social selling? According to today's Marketing Speak guest, Brynne Tillman, social selling is the act of building relationships, providing real value, and being a trusted resource to gain more sales. Brynne is the LinkedIn Whisperer and CEO of Social Sale...

"Entrepreneurship is a form of art; it's a form of expression. It lets you be who you want to be, it lets you inspire others to get behind a vision, and it allows you to give back in a way you've never given back before." These are incredibly wise words from a young entrepreneur who is my guest on today's episode. My guest, Tim Denning, is an Aussie blogger who has been writing for the last seven...

"Data is more valuable than oil." True words spoken by Swish Goswami, my guest on this Marketing Speak episode.  At the age of 23, Swish is the CEO & Founder of Trufan, a LinkedIn Youth Editor, a three-time TEDx speaker, and a United Nations Youth Ambassador. On today's show, Swish and I enjoyed talking about how social media and the internet are becoming the ultimate business and marketing hub fo...

In 2009, Matt Astifan and a few fellow digital marketers started a local Meetup in Vancouver called Internet Masterminds. Internet Masterminds bloomed into a global community with over 14,000 members, producing live events in cities worldwide. Today Matt is focused on growing his media company Web Friendly®, which documents resources, tips, and strategies for starting and growing your business onl...

If you're thinking about writing your first book, your next book, or you just recently published a book and want to get more traction on it, today's Marketing Speak episode is made especially for you. My guest, Marji Ross, is a seasoned, successful leader in the publishing industry. She served as president and publisher of Regnery Publishing, the nation's leading publisher of conservative books. I...

Catching big fish clients may seem like a huge mountain to climb, and it is. But according to today's Marketing Speak guest Lisa Magnuson, sales teams can accomplish their 5x deals when they implement the right strategies correctly.  Lisa was an award-winning sales manager and led the charge as a VP of Sales for several Fortune 50 companies. Totaling over 35 years of experience, she has worked wit...

Is your business buyer-focused? Is your value proposition strategic enough to become a buyer magnet? Find out from the author of The Messaging Playbook: Win Deals with Content and Conversations that Matter herself, Lisa Dennis. Lisa is a global marketing and sales strategist, bestselling author, and consultant. In this Marketing Speak episode, Lisa and I talk about what it means to spark conversat...

Launching and attending virtual workshops and conferences may seem to be the wisest thing for the events industry during this pandemic. Still, according to today's Marketing Speak guest Jim Christian, one major thing is missing- human connection.  Jim is the former Director of SEO for Godaddy. He brings a wealth of experience to the table when it comes to all things search. He currently owns a bou...

My guest today, Jason Swenk, made me realize that when it comes to running a digital agency efficiently, you want to be Alfred—you don't want to be Batman, and you definitely don't want to be Robin! Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought-after advisors to agencies in the world. He teaches an 8-system framework...

Today's guest found success in marketing campaigns through a combination of positive intention, a unique approach, and synchronicity. Jabez LeBret is a seasoned marketer who sold his award-winning agency in 2018 to make an impact in K-12 education. He is a journalist for NBC and Forbes. He has delivered over 1,200 keynote presentations. He focuses on growing teams and building products that make a...

Once you determine where you are winning, you don't have to reinvent things—you simply need to double down on your strengths. On today's Marketing Speak episode with Simon Severino, we talk about these powerful templates—simple, intuitive spreadsheets that allow you to, in effect, draw your own vision of success and map out how to get there. Simon is the CEO of Strategy Sprints, the #1 results-bas...

The relationship between how people use Google search and SEO is an ever-evolving field. As an SEO, one minute, you feel like you've covered everything in the book only to find out there's a new Google update that negates everything you did in an instant. Although challenging and somewhat annoying, it's understandable Google only wants the best for its users. Its main goal is to provide relevant,...

According to the CDC, about 26% of the population has a disability that hinders their use of websites. That is roughly 1.5 billion people who are left behind. As digital entrepreneurs, why care? For starters, it is an untapped market that holds countless possibilities. If anything, the 21st century has taught us it's to be inclusive in everything we do.  My guest Shir Ekerling pointed out how this...

To be a better marketer, you've got to be someone who knows your audience to their core. A surface-level understanding isn't enough- knowing who they are, what they like and don't, and where they spend most of their time are excellent things to know. In this Marketing Speak episode with the co-founder of SparkToro, Rand Fishkin, we're going to help you better know your audience to give them the be...

Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site crawling strategies. Fascinated by NLP and machine m...

Most entrepreneurs are considered visionaries. They're the type of people who have got all the big ideas, but sometimes these visions rarely become a reality because of a missing piece: an integrator. Today's guest Justin Breen and I both agree with Dan Sullivan's principle, "who not how." Justin is the Founder/CEO of BrEpic and the author of the No. 1 International Best Selling Book, Epic Busines...