Marketing Should Be Fun

It's incredible to see long-term clients gain momentum through hard work and consistency, and that's exactly what has happened for Tara Bohm. Tara helps women with curly hair understand how to embrace and care for their curls, and has grown by over 80,000 followers on Instagram in the past two years. In this conversation, she and Kelsie discuss the challenging part of rapid growth, how s...

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed. Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years! In this episode, Austin and Kelsie are diving into an insightful tweet MrBeast shared a couple years ago, how to...

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with smaller muscles in her arms and hands, and as a result of a significant research project, met hundreds of people who didn't have a space to talk abo...

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why. After a "thi...

In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at North Central College. Most of all, we hope this conversation is a reminder to break out of your routine every once in a while, and loo...

You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal alongside the value we want to provide to our audience? Ep. 15: Why Human Connection & Relationships Are Key to Brand Growth Ep. 38: Consistently R...

Have you seen the trend across social where brands invite you to comment a specific word leading to an automatic DM popping up in your inbox? The primary tool that makes this possible is called ManyChat, and this has been a major opportunity for many brands recently, especially on Instagram. At the start of this year, we started offering ManyChat management to our clients and have really seen it b...

We've got a fun one today: Kelsie's brother Kendall, Advisor & Partner at 210 Financial (and one of our clients!), is joining us to talk about their journey to growing their firm by 10x in the last 6-8 years. In this episode, Kendall walks through how they've restructured their team, how they are marketing to an audience that is primarily over 50, what it's been like to lau...

Austin recently released the 101 Affirmations coffee table book series! 🎉 Today, after a holiday-themed "This or That" about Elf on the Shelf (we really hope we don't ruin any kids' belief in Santa! 🎅🏼), Kelsie is interviewing Austin about the process of writing and releasing the books along with where the vision came from. At the end, you'll hear a reading from the fir...

This week on the podcast, Austin is interviewing someone he PAYS to play Dungeons & Dragons with. That's right: Jesse William is a paid game master, someone who tells collaborative stories for a living. In this episode, you'll hear what a paid game master is, an in-depth review of why Lord of the Rings is better than Game of Thrones, how to add elements of mystery into the content yo...

What do Taylor Swift, Nate Bargatze, and Noah Kahan have in common? They've built communities that are excited to follow them wherever they go. In today's episode, we're exploring the connection between relatability and community, how you can take a step towards incorporating more genuine personality into your content, why the value we have to offer goes beyond the education we can...

Kelsie is here this week with a 6-minute solo episode with some GREAT encouragement for you about making sure what you do is clear to your audience. Approaching the end of the year, how can we make the best next steps simple for people? How can we balance value-centered content with clear offers? We hope you enjoy this episode! 🔥 // 📸 Follow us on Instagram: https://www.instagram.com/savageconte...

While Austin is in the middle of moving this week, we wanted to compile some of the monthly videos we send to clients of Savage Content Collective and share them with YOU here on the podcast! 👏 In these videos, we cover topics like: The challenge of black-and-white analysis of content performance, leading with your personality, how to think about viral content, and remembering the shelf life of c...

Having a rhythm and plan is so important. Occasionally, though, it's also valuable to challenge yourself and switch it up in the content you're creating! This can create some fresh excitement for yourself in your content marketing and can give your content a little burst of life in how your audience interacts with it. Today, we're sharing six ideas that you may want to give a try! /...

Threads, which is Meta’s new text-based app, has had a few weeks of life now! If you've joined or are considering creating an account, in today's episode we are sharing a few things to keep in mind as you're sharing content on this new platform. We hope this is helpful! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co 🔔 Be sure to subscribe so you don't...

Entrepreneurship and leadership can be discouraging sometimes. Today's episode is just a 2-minute pep talk from Austin. No fluff, no extras, just a pep talk. Save this episode for whenever you need it, and be sure to share it with a friend who could use some encouragement as well! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co 🔔 Be sure to subscribe so you don'...

Remote work has certainly become much more normal in the past few years, but the transition hasn't been easy for every organization. As someone who has only held jobs that are remote, for Austin, launching Savage Connect Collective as a remote agency was a no-brainer, and today we work with people and clients from all over the country. In this episode, we're sharing a few simple tips for...

Do I have to show my face? I just don't have the personality for people to care about what I'm saying. I don't want it to be all about me. I'm not an expert. There are some common hesitations we hear as people are considering their content creation strategy, what type of content they should be creating, and how personal they need to be. Today, Austin and Mitch are responding to...

Let's be honest, we're all in summer mode already, so we've got a simple episode for you today. ☀️ We both put together a list of what we don't do content marketing without, and are walking through what made our Top 5! We hope you enjoy and find some fresh inspiration. // 🎧 Kelsie's "On-the-Road" Episode: https://www.buzzsprout.com/1819263/11576782 📸 Follow us...

Today, Austin is solo sharing a brief story about a conversation we had with a client about their podcast analytics. Sometimes we can get a little caught up in the details of each individual piece of content and forget to look at the performance of our content overall. Today we're exploring why that matters! // ⛳️ Find the fun golf channels I've been enjoying here , here , and here . 📸...

At the beginning of every year, Hubspot comes out with their new marketing trend predictions. Now that we're almost to the fifth month of 2023, let's look back and see how those predictions have stood up! In this episode, after a "this or that" about time travel, Austin and Kelsie are walking through some of Hubspot's 2023 predictions for content marketing and social media...

Do you feel like your ideas are running thin for new content? Feeling a little stuck or uninspired? In today's episode, after a "This or That" about Easter candy traditions, Austin and Kelsie are walking through 10 simple ideas to add to your content plan. We hope this is helpful! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co 🔔 Be sure to subscribe so you...

We've got a fun one for you this week! In this episode, we (Austin, Mitch, and Kelsie) are going through some of our favorite resources for business & marketing, education, fun, and some inspiration. We enjoyed recording this one, and we hope you get some new books, shows, or podcasts to check out after listening! // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co 🔔...

If you're going to ask for trust from your audience, it's important to extend that trust back to them. Today, Kelsie is back on the podcast and we're covering how to avoid a scarcity mindset in your marketing, why the unknown metrics of content can be challenging for creators, and how to balance calls-to-action with overall value. We hope this is helpful! // 📸 Follow us on Instagra...

Today's episode is a special one. I (Austin) am interviewing my mom, Jill Savage, about her experience building brands through content for nearly 30 YEARS (!!). We talk about the challenge of adopting new content engines, the personal connection available in our world today, how she tracks metrics and goals related to content marketing, and what happens when trust is deepened with an audience...