Marketing School - Digital Marketing and Online Marketing Tips

In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Course Tools to Help Spread Your Me...

In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stac...

In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Shit Done with a Small Team! [00:33] How many people are on a small team? [01:12] Eric's curr...

In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Be Doing Events? [00:39] Be...

In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster. [00:32] A quick introdu...

In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now. [00:31] Making use of Instagram C...

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling o...

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Combat Content Dec...

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes. TIME-STAMPED...

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic:...

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month....

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Grew a Dying Business....

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned Buying a Blog for 500k. [00:40] The blog that Neil b...

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers. [00:35] The power of chat is still underutil...

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How a Good Cul...

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Deal with Haters on Social Media. [00:40] Non-believers, naysayers...

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Through A Wall with Your SEO. [00:48] Repe...

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Drive More S...

In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Stay Cons...

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly. [00:59] Two great WordPress plugi...

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing. [00:33] A few examples of...

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies. [00:58] Driving visitors through...

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS C...

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies. [00:44] Adding in up-sells and down-sells to an...

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Actionable SEO Tips for 2020.  [00:43] Focusing beyond the top of the funnel key...