Marketing School - Digital Marketing and Online Marketing Tips

In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers!   TIME-STAMPED SHOW NOTES: [00:25] Toda...

In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Top 5 SEO Hacks for 2020. [00:32] Updating content regularly to make sure it performs the best it can. [...

In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility!   TIME-STA...

In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can You Rea...

In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is It A Good...

In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad. [00:39] Neil has no idea which of his many r...

In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic:...

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service!  TIME-STAMPED...

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.    TIME-STAMPED SHOW NOTES:  ...

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities aside, you make real space to progress and grow and we can see this from many of the world's great leaders. Tune in to find out about getting away from shiny object syndrome and drilling down on one thing at a time! TIME-STAMPED SHOW NOTES: [00:25]...

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can apply to your business and the successes you can experience by implementing one, make sure to not miss this episode. Tune in to get the lowdown on this important tool!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write a Power Offer to Gen...

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick Collison, we cover a bunch of people that show us the way and the lead the world of business into the future. Stay tuned for a bonus at the end too!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 6 Brilliant Founders and CEOs That We Are Studying...

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today that you can take depending on whether you have an existing product or not. From there, we drill down on the power of having a large audience, different ways of building one, and some examples of transactions that prove how much people with money will pay...

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famous self-made tools for optimizing traffic and SEO, getting more views on YouTube, tightening up your copy, and so much more! Tune in and find some tools that should accelerate your growth and which you can either get for super cheap or better yet, absol...

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, the question of how to split equity is so important. Tune in and hear different ways to approach the slicing of the pie, when equity becomes important, and some of our own experiences navigating this tricky side of running a  business! TIME-STAMPED S...

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a distinct component of the professional world during the pandemic. This is most likely to carry forward in some shape or another and we talk about what this might look like. Tune in to hear about possible hybrid models, video calls and new daily sched...

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new updates will be no different. We talk about the reasons behind the measures, how they are fine tuning what they already have in place and what you can do about it to keep your ranking! Tune in to hear it all.   TIME-STAMPED SHOW NOTES: [00:25] Today’s t...

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marke...

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about t...

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, list some unusual but successful online marketing innovations, and drill down on the concept that you shouldn’t get stuck in the tricks you know! Tune in and learn about keeping an eye out for what’s working and adapting it for your own use!   TIME-STAMPED...

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build up your audience and add them to your email list to the point where you can start to see revenue! From creating amazing content by interviewing thought leaders to ways of promoting your newsletter, you’ll hear some amazing tips today! TIME-STAMPED SHOW...

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that you have more flexibility and margin for making mistakes, and you should use this to your benefit. Tune in to hear the array of benefits to hosting a webinar and where to learn how to structure them for maximum benefit!  TIME-STAMPED SHOW NOTES: [00:...

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing well, it is the one-product e-commerce stores that are having a moment right now. Tune in to hear how you can keep your customers happy even when you run out of inventory!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: E-Commerce is Changing: Here’s H...

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads frequently by writing new copy and/or adding striking images. Tune in to hear how Google Sheets combined with Supermetrics can help you get all the ad data and conversion information you need to keep your ads performing well.    TIME-STAMPED SHOW NOTES...

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resources but all our knowledge, and stress things like learning from the playbook of your competitors, going after easy keywords in a large total addressable market, and diversifying once you build some traction. Listen along so you can apply what we lear...