Marketing School - Digital Marketing and Online Marketing Tips

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketi...

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 5 Quick CRO Wins. [00:30] W...

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company! TIME-STAMPED SHOW NOTES: [00:20] Toda...

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: [00:20] Toda...

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn...

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best! [00:43] How Sam Parr i...

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business! TIME-...

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. S...

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure yo...

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities. TIME-STAMPED SHOW NOTES: [00:20...

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play. TIME-STAMPED SH...

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank! TIME-STAMPED SHOW NOTES...

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend. TIME-STAMPED SHOW NOTE...

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Win in a Down Market. [00:25] Our definition of a down market. [01:11] How things...

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an e...

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond....

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW...

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate! TIME-STAMPED SHOW NOTES:...

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommen...

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable. TIME-STAMPED SHOW NOTES: [00:20] Toda...

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW...

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’...

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 3 SEO Regrets We Have. [00:25] How not building a brand negatively impacted our SEO. [00:5...

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Not Doing This Will Slow Your SEO. [00:25] How not building a brand slows down your SEO. [01:17] The rule of s...

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Semrush Buying Backlinko....