Marketing School - Digital Marketing and Online Marketing Tips

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric mea...

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to...

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster. [00:33] How Shortlist can help you with your outr...

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’...

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Spotify Podcasting Revenues &...

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years...

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best metho...

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies the...

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Run Audio Ads? [00:27] An overview of what mediums are included under the audio ad category. [00:36] Where audio ads...

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years...

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all mea...

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topi...

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how t...

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collabora...

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller. TIME-STAMPED S...

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Own Your Traffic Sources. [00:25] Why owning your own traffic sources gives you more option...

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and l...

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there.  TI...

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Brutal Truths About the Future of SEO. [00:25] Why having an amazing product or service is more important than your links. [01:15] How to...

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Co...

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to...

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and w...

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce. [00:25] How breaking down your pricing can boost conversion rates b...

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to...

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Key Metrics Do We Check Ev...