Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continu...

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more.  TIME-STAMPED SHOW NOTES: [00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads [01:00] - How we use Programmatic SEO to increase traffic  [...

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach st...

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.  TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind [03:00] - Watch out for Marketing School’s Q and A episode from the conference [07:00] - Dave Portnoy Buys Bars...

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic...

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topi...

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself...

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive i...

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of...

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video. TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk’s smart marketing strategy  [01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet [02:48] - Why freedom of speech is important  [03:40] - Marketers shou...

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an...

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew...

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when...

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore altern...

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of dig...

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50% TIME-STAMPED SHOW NOTES: [00:00] - “X” wants to make your Twitter ROI more profitable [01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it [02:12] - Advertising on Twitter has become cheaper since Elon Musk took over. [03:33] - This is the best time to take a...

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries. TIME-STAMPED SHOW NOTES: [00:00] - The impact of the Hollywood Strike  [02:00] - What can we learn from it from a marketing standpoint [02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation [04...

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency [01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand? [02:38] - Is this the end of brand agencies? [04:04] - Neil Patel and...

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future. TIME-STAMPED SHOW NOTES: [00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter [02:00] - This will be the biggest redire...

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspira...

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on conte...

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leve...

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also...

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future! TIME-STAMPED SHOW NOTES: [00:00] - How Bryan Johnson is redefining business and marketing [05:00] - Best practices to scale your Youtube channel [15:30] - A...

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and...