Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

Business EN ↓ 3319 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Yout...

Author

Eric Siu and Neil Patel

Episodes

Exploring OnlyFans P&L (Profit and Loss) 25.09.2024 16:08

In episode #2828, Eric Siu and Neil Patel discuss the financial performance of OnlyFans, the concept of 'founder mode' in business, sales strategies, the alignment of sales and marketing efforts, and the significance of data in understanding market dynamics. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil...

Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t 24.09.2024 15:39

In episode #2827, Eric Siu and Neil Patel discuss how AI-generated content is perceived to be taking traffic away from traditional publishers, insights from Danny Sullivan regarding SEO recovery strategies, and the need for modern brands to focus on building mental availability. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and...

Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events 23.09.2024 17:53

In episode #2826, Eric Siu and Neil Patel discuss their experiences with high-profile events like the All In Summit, the true value of such marquee events for networking and lead generation, and the effectiveness of different social media platforms, particularly LinkedIn and X, in driving traffic and generating leads. Don’t forget to help us grow by subscribing and liking on YouTube! Check out mor...

The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals 21.09.2024 18:52

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the importance of quality content, effective marketing strategies, and the role of AI in content creation. Get insights on successful lead generation methods, focusing on referrals and partnerships in driving business growth. Don’t forget to help us grow by...

Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media 20.09.2024 17:19

In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement and revenue, the challenges faced by Bolt.com as it navigates a messy situation with investors and a decline in performance, and the advantages of business acquisitions over paid media. Don’t forget to help us grow by subscribing and liking on YouTu...

SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more 19.09.2024 20:26

In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognition in marketing, the challenges of hiring in the current economic climate and the role of AI in enhancing business operations. Don’t forget to help us grow by subscribing and liking on YouTube! Check...

The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong 18.09.2024 20:16

In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privacy, the future of data collection in health monitoring, effective copywriting techniques, and the critical understanding of customer lifetime value (LTV) in marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check...

The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster 17.09.2024 19:53

In episode #2822, Eric Siu and Neil Patel discuss how Costco's $1.50 hot dog serves as a loss leader to attract customers, the importance of founders being deeply involved in their businesses, and the pitfalls of overfunding in startups, suggesting that less funding can lead to greater revenue growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s conte...

What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money 16.09.2024 19:34

In episode #2821, Eric Siu and Neil Patel discuss lessons from Ken McElroy's experiences, Robert Kiyosaki's views on debt and financial strategies, the pitfalls of over-marketing, and the need for a balance between branding and performance in business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel...

Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers 14.09.2024 17:13

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about client retention, managing churn rates, the significance of customer delight, and innovative approaches to client acquisition through platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s cont...

Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools 13.09.2024 15:35

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M&A and can help companies grow and learn from each other. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil...

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more 12.09.2024 19:36

In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significance of updating and consolidating web pages, the benefits of building an in-house agency, and the impact of site speed on revenue. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and...

You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry 11.09.2024 21:16

In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketing with a focus on Adidas and Nike, and when businesses will start booming again. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHO...

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website 10.09.2024 19:18

In episode #2817, Eric Siu and Neil Patel discuss the measurement of active users, the importance of website design, the value of attending conferences, and the benefits of starting a business at a young age. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How Me...

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay 09.09.2024 19:03

In episode #2816, Eric Siu and Neil Patel discuss investing in real estate versus investing in a business, the idea of using your business’ income to invest in real estate for tax benefit, the challenges of valuing businesses, and the risks of raising too much money. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s vide...

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner 07.09.2024 19:35

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book recommendations, the importance of staying involved in your business, using debt financing in agencies, the impact of cold DMs on LinkedIn reach, and strategies for increasing reach on LinkedIn. Don’t forget to help us grow by subscribing and liking on...

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM 06.09.2024 15:36

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and reach, how insufferable the nature of LinkedIn posts are, and the growth of Reddit's ad business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)...

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years 05.09.2024 15:10

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acquisitions, the importance of hiring in business, the annoyance of political marketing, and the ethical considerations of marketing political campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content...

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more 04.09.2024 16:42

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day work week, the rise of women's sports and its marketing opportunities, and the success of the WNBA. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content...

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms 03.09.2024 19:31

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling...

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal 02.09.2024 15:57

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP Y...

The Role of Referrals and Networking in Agencies 31.08.2024 22:16

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT)...

Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles 29.08.2024 17:45

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and...

The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss 28.08.2024 19:54

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP...

MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead? 27.08.2024 20:10

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing. Don’t forget to help us grow by subscribing and liking on Y...