Marketing School - Digital Marketing and Online Marketing Tips

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tactics to get more leads fast. Time Stamped Show Notes: 00:25 – How to market a consulting company 00:55 – Blogging to get more traffic 01:28 – Content marketing is the number-one channel for leads 01:40...

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get more people to open up your email. 00:50 – Don’t just test the subject line 01:05 – The sender name makes a huge impact 02:10 – Use a person’s name or a company name 02:30 – What are good open rates? 02:...

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results.  Time Stamped Show Notes: 00:23 – What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketi...

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority...

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on G...

In Episode #14 Eric and Neil encourage you to use cu. Learn how to create engaging videos and build up your brand and customer base. Eric and Neil will give you simple, straightforward guidelines to leverage the future of Facebook. Time Stamped Show Notes: 00:25 – How to leverage Facebook Live 00:35 – It allows you to broadcast what you’re doing live. 01:00 – It’s a more personal experience with y...

In Episode #13 Eric and Neil provide useful tips to help you stay consistent with your blog content. They’ll talk about the value of consistent posts, and they’ll give you the resources you need to keep producing content and stay organized. Time Stamped Show Notes: 00:25 – How to stay consistent with content output 00:55 – Neil’s blog Quick Sprout and what happened when he took a break from bloggi...

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time. Time Stamped Show Notes: 00:25 – How can you build premium quality back...

In Episode #11 Eric and Neil discuss the value of customer feedback. Reaching out to your audience when you’re starting your business and as your business is developing will help your company to continue to grow and see success. Find ways to consistently get the truth from your customers—take even the negative feedback into consideration. Time Stamped Show Notes: 00:25 – Why and how should you col...

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.    Time Stamped Show Notes: 00:25 – What should your first marketing job be? 00:45 – Agency vs. in house 01:10 – Where should people should go? – Agency. 01:40 – The poker ana...

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.   Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on...

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes: 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t...

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.” 01:10 – “This will help you generate more leads.” 01:20 – Providing value 01:35 – The Points Guy 02:00 – A home...

In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy. Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.” 01:30 – Gary Vaynerchuk 1:50 – “You can control what you want to do wi...

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO 01:29 – Building low-quality links to a brand-new sites 02:00 – Google’s Algori...

Episode 4 Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy! Time Stamped Show Notes:   00:47 – Neil has lots of experience hiring marketers 01:03 – Never read resumes—they’re bullshit 01:25 – Put wannabe marketers on the hot seat...

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 00:40 – Neil kicks off the conversation 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics 01:35 – You need at least 6 months...

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil d...

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.   Show Notes: 01:36 – Do you want learn about online marketing?—Don’t go to college! 02:22 – College professors don’t have practical, up-to-date, field experience 02:31 – Go to blogs like www.moz.com, www....