Marketing School - Digital Marketing and Online Marketing Tips

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? 00:35 – Churn is a...

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business.  Time Stamped Show Notes: 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017 00:35 – LinkedIn steps up by adding a re...

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 0...

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research 0...

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself. Time Stamped Show Notes: 00:28 – Today’s topic: Should you attend mar...

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer. Time Stamped Show Notes: 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting star...

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which you should email your list, how you can better preserve the trust between you and your list, and why email-based sales promotions should be both tactf...

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show. Time Stamped Show Notes: 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts 00:35 – M...

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own businesses, and the stunning advantages of outsourcing. Time Stamped Show Notes:  00:29 – Today’s Topic: The Pros and Cons of Hiring In-house Versus Agency Versus Consultant 00:42 – Neil never hires agenc...

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time Stamped Show Notes:  00:28 – Today’s topic: What Do Most Digital Marketing Agencies Get Wrong? 00:36 – Neil had an agency in the past and Eric has one in the present 00:53 – Oftentimes, big agencies h...

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post.  Time Stamped Show Notes:  00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post 00:36 – First thing?...

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can. Time Stamped Show Notes:  00:25 – Today’s topic: How to Create a Marketing Budget 00:34 – Short-term versus long-term budget 00:...

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary in most cases, but how it can actually damage your business. Time Stamped Show Notes: 00:25 – Today’s topic: How to Decide if You Need Separate Brands for Your Business 00:35 – If you’re creating diff...

In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding freelancers that are truly masters of their given craft. Time Stamped Show Notes:  00:25 – Today’s topic: The Best Services for Finding Great Freelancers 00:40 – Talking designers 00:47 – Dribbble for designers 01:18...

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnerships, and more. Time Stamped Show Notes: 00:25 – Today’s topic: What Should You Do with a Website that Is No Longer in Use? 00:35 – Neil usually does a 301 redirect to another digital property, or sell...

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says...

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that save you time. Enjoy! Time Stamped Show Notes:  00:25 – Today’s topic: Marketing Tools That Will Save You Time 00:34 – Droplr—take screenshots and videos with ease 01:23 – Ahrefs—links to all your co...

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content. Time Stamped Show Notes:  00:23 – Today’s topic: How to research new blog topics? 00:42 – Hold weekly meetings and crowdsource idea generation 01:00 – You can also tap into your em...

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! Links affect two types of traffic sources: organic traffic and referral traffic. In Episode #51 Eric and Neil discuss how to drive a lot of traffic to your website without building links. Enjoy! Leave some feedback: What should we talk about next? Please let us know in th...

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #50 Eric and Neil discuss why they decided to do this podcast in the first place, what their hesitations were, and the benefits of doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this...

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #49 Eric and Neil discuss how often you should be tracking your keyword ranking. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with u...

In Episode #48 Neil and Eric discuss their respective strategies for studying competitors. Listen as both hosts explain why examining the competition—while occasionally valuable—is not as helpful as examining customers, and why your big strategy shifts should be determined by YOU as opposed to the competition. Time Stamped Show Notes: 00:10 – How much should you focus on your competitors? 00:15 –...

In Episode #47 Neil and Eric walk through their Top 10 Plugins for WordPress—they’re not only talk about the plugins and their features, but best practices for making the most of these WP add-ons.  Time Stamped Show Notes:  00:15 – Sharing the Top 5 Wordpress Plugins 00:35 – Yoast SEO plugin 01:03 – ThriveLeads is all about content upgrades 01:20 – Allows for opt-ins that are relevant to specific...

In Episode #46 Neil and Eric explain how to measure the results of your content marketing efforts. Listen as Neil and Eric illustrate why measuring your content marketing, while important, isn’t necessarily KEY until your content marketing and its reach has hit a certain level of exposure. Time Stamped Show Notes: 00:30 – How to measure the results of your content marketing efforts 00:40 – What ge...

In Episode #45 Neil and Eric talk testimonials—what they are, why they’re important, and how you can go about collecting them for your business. Listen as Neil and Eric share their personal experience with testimonials—both good and bad—and illustrate why you should never create a fake testimonial. Time Stamped Show Notes: 00:30 – How you can get testimonials from your customers 00:39 – Testimonia...