Marketing School - Digital Marketing and Online Marketing Tips

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar. Time Stamped Show Notes: 00:27 - Today’s t...

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content tha...

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.  Time Stamped Show Notes: 00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing 00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot 01:14 – There’s a lot of marketing con...

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts. Time Stamped Show Notes: 00:27 - Today’s topic: Why No One Is Reading Your Content 00:36 – You’re not doing anythin...

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips.  Time Stamped Show Notes: 00:27 - Today’s topic: How We Got Our Podcast to One Million...

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention. Time Stamped Show Notes: 00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It 00:36 – Ac...

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy.   T...

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show...

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing. Time Stamped Show Notes: 00:27 - Today’s topic: 7...

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing your network, changing up your headlines, and maximizing off the traffic you get on iTunes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips to Improve...

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency. Time Stamped Show Notes: 00:28 – Today’s topic: What You Need to Know About Digital...

In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that you can do now to boost your traffic. Time Stamped Show Notes: 00:28 – Today’s topic: How Long it Takes for SEO to Work 00:35 – For a brand new websit...

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs. Time Stamped Show Notes: 00:28 – Today’s topic: Is Guest Posting Still Wor...

In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy, and factors you should consider while looking for the next best fit for the company. Time Stamped Show Notes: 00:28 – Today’s topic: How to Hire Market...

In Episode #155, Eric and Neil talk about 7 creative marketing tactics that you ought to be leveraging. Tune in to discover the online tools that will work for you and the tactics you need to keep your content one step ahead of your competitors. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Marketing Tactics that You Ought to be Leveraging 00:37 – #1 Use TurboDial to collect phone num...

In Episode #154, Eric and Neil teach entrepreneurs how to get started with Faceboook Ads. Facebook Ads have proven to be a really effective tool to grow conversion and traffic. Business owners are now able to customize more of their ads on this platform without needing to be technical. Listen as Neil and Eric provide you with great advice on how to get started with Facebook Ads. Time Stamped Show...

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP. Time Stamped Show Notes: 00:28 – Today’s topic: 4 Steps to Getting Started with RSLA...

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance. Time Stamped Show Notes: 00:28 – Today’s...

In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help y...

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up. This is why it is of the utmost importance to make sure your attendance is high. Tune in to learn the tips and strategies you need to skyrocket your webi...

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create a First-Class Case Study 00:40 – It is important to have a data that stands out 00:55 – Be s...

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Ways To Get More Peo...

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele. Time Stamped Show Notes: 00:27 – Today’s top...

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune in as Neil and Eric walk us through the steps of website migration and as they offer us valuable tips to make this process stress-free and easy. Time Stamp...

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently. Tim...