Marketing School - Digital Marketing and Online Marketing Tips

In episode #794, Eric and Neil discuss how Pepsi managed to defeat Coke in two ways. Tune in to hear what you could learn from this soda giant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Pepsi Defeated Coke In Two Battles (And What You Can Learn From It) [00:36] Coke is still the biggest beverage company in the world and they have a  larger market cap. [00:57] There is a book about this t...

In episode #793, Eric and Neil discuss some oft-ignored SEO strategies. Tune in to hear what techniques you should be leveraging. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Strategy That You Aren't Leveraging! [00:39] International expansion is one of the largest sources of Neil’s traffic. [01:02] There is no competition on the internet outside of the English language. [01:22...

In episode #792, Eric and Neil discuss what you should do when your content marketing isn’t getting you any traffic or sales. Tune in to hear how you can turn things around. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topics: My Content Marketing Isn't Working. What Should I Do? [00:40] When Eric joined Singlegrain, their traffic was flat. [01:03] They audited their work and found the articles were l...

In episode #791, Eric and Neil discuss how you can figure out your messaging. Tune in to hear how you can create an irresistible hook. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Hook [00:36] A Hook is something that draws people in. [01:10] If you think about Squatty Potty (the bathroom accessory), they did $20 Million in revenue. [01:36] They ran a commercial whe...

In episode #790, Eric and Neil explain why you shouldn’t reveal your revenue numbers. Tune in to hear why secrecy is always the best policy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why You Shouldn't Reveal Your Revenue Numbers [00:45] Neil never talks about his revenue. [01:00] He is worried about people copying his tactics. [01:30] Why feed the competition? [01:45] You shouldn’t get mad,...

In episode #789, Eric and Neil discuss how you can shoot past your competitors. Tune in to hear this great hack! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's a Hack to Shoot Past Your Competitors [00:45] Mitchell Harper says that when you want to shoot past your competitors, do your opposition research and take their tactics. [01:55] Showcase as many episodes as possible in iTunes. [02:1...

In episode #788, Eric and Neil talk about the one thing that is going to disrupt the SEO industry. Tune in to hear what their predictions are for the future of SEO. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This Is Going to Disrupt the SEO Industry [00:42] Voice search is going to disrupt the SEO industry. [01:28] We can’t predict when it will take over, but it is becoming more popular. [01:...

In episode #787, Eric and Neil talk about their favorite SEO hacks. Tune in to her what hack you should be using. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Favorite SEO Hack [00:40] Neil’s current favorite hack is brand-building. [00:50] When you build a brand and become visible, it’s easier to get rankings. [01:15] Stronger brands tend to rank higher. [01:55] Put as much money and energ...

In episode #786, Eric and Neil talk about their biggest SEO mistakes. Tune in to learn from their missteps. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Biggest SEO Mistake [00:40] Neil’s biggest mistake was always being short-sighted. [00:50] He has been doing this for 17 years and he wishes he had looked more towards the future. [01:15] He would constantly revamp his site, buy links, try...

In episode #785, Eric and Neil discuss email management strategies. Tune in to hear how you can stay on top of your email inbox. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Neil's Email Management Strategy Capitalizes On Remarkable Opportunities [00:40] As long as Eric has known Neil, he has responded to every email. [01:15] Neil says he’s OCD and can’t help it, which is why all of his ema...

In episode #784, Eric and Neil discuss why you should change your lead forms to applications. Tune in to hear how this could make a big difference in your conversion rates. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Why You Should Change Your Lead Forms to Applications [00:45] Eric was trying to get people to move from a webinar to purchasing a course and software bundle. [01:25] Using Zoom, h...

In episode #783, Eric and Neil discuss putting on a Mastermind group or conference. Tune in to hear how Eric put on a Mastermind weekend. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Throw Your Own Mastermind [00:45] Eric through his own Mastermind. [00:55] He has been part of an Entrepreneurs’ group for a while. [01:00] Recently, they were in Cabo San Lucas, Mexico and it inspired him t...

In episode #782, Eric and Neil discuss how they deal with shit-talkers. Tune in to hear how you can deal with the negativity. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Shit Talkers [00:40] Shit talkers don’t necessarily hate you, but they can still screw up your brand. [01:11] Eric loves being talked about, because it makes him feel successful. [01:40] Neil thinks he has the...

In #781, Eric and Neil discuss the marketing channel you are taking for granted. Tune in to hear what you should be leveraging, but are probably neglecting. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Are Taking For Granted (But Shouldn't) [00:35] The number one search engine in the world is Google. [00:45] The second search engine is YouTube. [01:45] YouTube...

In episode #780, Eric and Neil discuss how they are going to reach 1 Million downloads per month. Tune in to hear how they are going to do this and why they set this goal. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How We Are Going to Get to 1 Million Podcast Downloads Per Month [00:50] They know their podcasts stats aren’t as high as some other more popular podcasters. [01:10] They want thei...

In episode #779, Eric and Neil discuss how to convert more leads. Tune in to hear their great hack. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert More Leads Into Sales With This Ninja Hack [00:52] When doing a webinar, Neil required that people give a name and email address, as well as a phone number. [01:40] For those who couldn’t make the webinar, they would offer a link to a di...

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1 [00:44] Adjust the title or meta-description. [00:55] Clickflow is a tool that will h...

In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With Your Blog Posts That Generate Traffic And No Revenue [00:40] Neil has tons of posts that rank, but they aren’t what his clients are looking for. [01:04] You can...

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings [00:45] A site has “x” amount of authority. [01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated. [01:32] Old p...

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too) [00:50] Eric and Neil don’t monetize their podcast nor do they run ads. [01:24] On their site for this podcast, they only collect emails and...

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find that some of your content is outdated. [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know whi...

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent [00:55] People will bounce really quickly if your page doesn’t meet their needs. [01:26] Go to GSC and look...

In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Push Your Rankings From Page 2 to Page 1 [00:35] If you are ranking in the top 3, your click-through rates from organic search results will be higher. [01:38] People rarely go to page 2 o...

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still? [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and y...

In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage [00:40] Eric and Neil don’t know what percentage of their links lead to their homepages. [01:04] It does...