Marketing Powerups

Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is " crickets ." But, if you look at Pocus’ Product-Led Sales community , you can see members welcoming each other, responding to each other questions, and lifting everybody up. The secret? It’s their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any ques...

You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there. With limited time, budget, and resources, what should your marketing team focus on? That’s where prioritization frameworks like Jason Bradwell’s A2E come in. "The A2E framework is a document that's designed to help marketing teams evaluate the value...

According to an MIT study, a toxic work culture is the number one reason why people say they’ve left their jobs. Whether it’s a micro-managing boss or an uncooperative team, a toxic work environment can make it dreadful to go to work on Mondays and prevent you from doing your best work. Marketers have it worst. Everyone has an opinion on what the marketing team should be doing, which means people...

Creativity—people think it hits you like lightning when a genius idea appears out of thin air. So, when inspiration doesn’t strike, it can feel frustrating. But is that really how creativity works? Eddie Shleyner, Founder of VeryGoodCopy, says NO! A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Conn...

Some people think that Thought Leadership Content and SEO Content is like oil and water—they don’t mix. The reality is far from the truth! Erin Balsa , founder of Haus of Bold and former marketing director at The Predictive Index, discusses why the best thought leadership content helps your content rank higher on the search results page: People often differentiate thought leadership and SEO into t...

Want to create more content?  Sure, you can write more blog posts, create more Twitter threads, and produce more YouTube videos. All of that sounds exhausting! What if you could 10X your content output without really creating more content? Sounds too good to be true, right?  That’s the power of repurposing. The problem is you’re probably doing it wrong!  Here's what Ryan McCready, Managing Editor...

On the surface level, the Jobs-to-be-Done is a simple framework to understand. People “hire” products to help them accomplish a “job” in their life.  For example, you might be "hiring" Marketing Powerups to learn marketing frameworks to help your campaigns stand out. Understanding what your customers are hiring your product to do can help you educate people better on how your product can help them...

Creating a high-converting landing page is both an art and a science. Sure, you can have the best looking landing page. But understanding the science behind buyer psychology and behavior can take your landing page from “MEH” to “WOW! TAKE MY MONEY NOW!” And one of those people who understand landing pages and buyer psychology is Pedro Cortes. He’s a SaaS Growth Consultant who has worked with 100s...

Great content is like an amazing dish—it’s meant to be remixed and shared! That means a great blog post should also be: Visualized and explained in a webinar. Rewritten as a Twitter thread. Discussed in a podcast. Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym. That’s exactly the content strateg...

Copywriting—it’s on landing pages, ads, and social media posts. If cash is the lifeblood of a business, then the heart of marketing is copywriting. Get it right, and you have a higher chance of grabbing people’s attention and turning them into customers! 💸 Today, Jeremy Moser shares the 3-part copywriting framework that’s helped him grow his Twitter followers from 300 to over 90,000 in 8 months,...

Most buyer personas are useless. They often have a quirky name like “Mark the Marketer,” and some info like: 37 years old Married for 8 years, 2 kids A mid-level manager at a tech company The problem with this? Mark isn’t real! “It’s not based on solid data, customer-backed conversations, social listening, or user behavior.” says Adrienne Barnes, founder of Best Buyer Persona . Adrienne is on a mi...

Community ” has become a buzzword in the tech world. Like most things, it’s easier said than done. Much like a gardener taking care of an orchard of juicy vegetables and fruits, building, nurturing, and growing a thriving community takes a special skill. One of those community-building experts is Jay Clouse, he started working at Startup Weekend as an organizer. Then the community he created got a...

Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone? 👍 Katelyn Bourgoin, CEO of Customer Camp, explains why creating thumb-stopping content is tricky: "A lot of marketers struggle with getting people to stop scrolling. There are a lot of people who are competing for that kind of initial attention. If you can't captur...

If you’re trying to solve a thousand-piece jigsaw puzzle, you can just try jamming pieces together. That could take you days or weeks. But, if you approach it with a framework or mental model (like starting off with the edges), you can increase your chances of success sooner rather than later. That’s true for marketing too. Marketing mental models and frameworks give you the shortcut to success. T...

Leading marketing at a growing startup feels like a chicken running around with its head cut off. That’s exactly what Georgiana (or Gia) Laudi felt like when she was hired as the marketing hire at Unbounce: "We were doing e-courses in e-books and white papers and strategic partnerships and co-marketing campaigns. It was chaos because of the amount of work we were expected to do in a marketing role...

A few decades ago, you’d go to the library to research a topic. Now, you just have to open up your browser, go to Google.com, and go through the search results. As a business, ranking higher on the search results page could drive hundreds, thousands, or even millions of visitors a month to your website—which could be worth big money with the right conversion strategy. So, the question is, how do y...

Marketing a product without a clear positioning and messaging is like building a house on soft sand... during the hurricane season! It’ll eventually all come tumbling down. And THE book on product positioning is April Dunford’s Obviously Awesome ! If you’re a marketer and you haven’t read it yet, stop right now and buy it. But did you know she may be working on a new book, a sequel to Obviously Aw...

If you’re trying to solve a Rubik’s cube, you can just try and guess. But that could take days or even weeks to figure out.  But having a proven framework is like having a cheatcode to get to success faster. That’s true for marketing as well. Marketing frameworks, techniques, and mental models can give you the shortcut to success sooner rather than later. And that’s what this Show is all about. Ma...