Marketing Monk

Google unlocks PMax controls, LinkedIn becomes an AI answer source, and Apple hires a Google VP. Plus: build an AI content repurposing workflow in one hour.

Shopify sells inside ChatGPT, YouTube's Gemini picks your creators, and Google rewrites your titles. Plus: how to build a GEO strategy AI search actually recommends.

Meta's AI agents run ads end-to-end, AI ad spend hits $57B, and ChatGPT's CTR disappoints. Plus: how to automate your Gmail inbox with Google Workspace Studio.

A legacy electronics brand, Hitachi, lost relevance by diluting its identity, using a vague tagline, cutting ads, launching unclear products, and licensing its name to others.

Here's how Chili's used TikTok, value pricing, culture pop-ups, menu simplification, and nostalgia to go from a forgotten chain to the #1 casual dining brand.

Lululemon skipped celebrity ads and built a $10B brand through ambassador programs, in-store events, premium pricing, product scarcity, and a lifestyle manifesto.

Red Bull turned its tagline into reality with a space jump, built its own events, created a media house, owned content, and drove billions of views and sales growth.

Here's how Burberry went from "chav couture" to luxury's digital pioneer, and what three CEOs, a £41M loss, and a trench coat teach about brand consistency.

Here's how Borders failed by outsourcing its store to Amazon, betting big on CDs and DVDs, over-expanding locations, launching a Kobo too late, and over-discounting.

Turn one piece of content into 20+. Here's a simple system to repurpose, adapt for each platform, schedule smartly, and grow without creating more content.

Here's how KitKat kept one tagline for 67 years, built 300+ flavours in Japan, got named on Android, and became F1's break sponsor, all from a single idea.

Hermès, Dior, and Tiffany are 150+ years old and more desired than ever. Here's the unique marketing strategy each brand uses to stay that way.

How GAP went from irrelevant to #1 on TikTok by hiring the right creative director, picking the right talent, and making campaigns people actually wanted to watch.

ChatGPT’s first consumer ad campaign shows how people use AI in daily life: writing, cooking, planning, learning, coding, and solving problems. A simple way to explain AI.

Here's how H&S used dandruff fear, a 34-year ad campaign, celebrity PR stunts, local market campaigns, and clinical science to become the world's #1 shampoo.

Segway launched with huge hype from Steve Jobs, Jeff Bezos, and John Doerr. Yet poor marketing, pricing, and no clear customer led to just 140,000 sales in 19 years.

Build a full marketing campaign in 90 minutes using AI. Here are 5 exact prompts, from brief to copy to visual direction to launch plan. Your next win might be here.

Here's how Magnum built a $2.5B brand by selling pleasure, not ice cream, through smart celebrity deals, social-first campaigns, and 35 years of consistent positioning.

Yahoo! lost its identity. Internet Explorer confused reach for loyalty. Google+ forced adoption. Opera Mini held on too long. AOL protected the wrong model. Here's why.

Here's how TruFru hit $84M with no paid ads by inventing a new snack category, going viral on TikTok, and picking retail stores like they were picking audiences.

Audi set a 0°C temperature trigger on UK digital screens. When it hit, a thermometer turned into the quattro logo. No car shots. The perfect timing did everything.

No Celebrity. Just a Bald Guy and ₹13,000 Crores.

Here's how Tata Nano’s “cheapest car” positioning, launch hype, safety fears, weak retail strategy, and late repositioning turned an idea into a marketing lesson.

Make every content piece sound consistent

Triangl grew by sending bikinis to influencers, using Instagram, creating FOMO in celebrity circles, and turning organic posts into massive global brand awareness.