Hollywood Branded
Marketing Mistakes (And How To Avoid Them)
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mista...
Author
Hollywood Branded
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Podcast website
Latest episode
Jun 27, 2024
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Episodes
The Importance Of Integrate Sales And Marketing Strategy 27.09.2022 42:46
In this episode, Stacy and Andy Buyting who is the Founder and CEO of Tulip Media Group chat about the importance of integrated sales and marketing strategies and a few very easy effective marketing tactics to truly fuel and drive Revenue growth. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP268: Turning Your Websi...
The Biggest Mistakes Marketers Make 22.09.2022 47:31
In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP268: Turning Your Website And Socials Into Effective Tools with Wayne Mullins | Ugly Mug Marketing EP114: Effective Digital Media Marketing With Shar...
The Changes You Need To Understand About Paid Media 13.09.2022 34:51
In this episode, Stacy and Rishabh Jain who is the CEO of Fermat Commerce talk about the secret sauce behind the paid media. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP307: How To Gain The Highest ROI With Kenny Gray | Grayt Media EP291: 10 Proven Tips To Grow Your Social Media (That Actually Work) With St...
How To Create A Successful LGBTQ+ Marketing Strategy 06.09.2022 35:51
In today’s episode, Stacy and Scott Gatz who is the CEO and founder of Q.Digital talk about how brands can better and more authentically connect with the LGBTQ+ community. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP293: What To Know About Influencer Marketing With Nathan Piland | Hollywood Branded EP317: How To...
How To Create A Strategic Marketing Process For Your Business 30.08.2022 22:36
In this episode, Stacy and Brooke who is the Executive Director of Threeby3 talk about how to transform organizations by evolving from tactical lead generation into a strategic marketing methodology aligned with broader business goals. Check here for some notes. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP31...
How To Utilize Branded Content To Tell A Story 24.08.2022 34:56
In today’s episode, Stacy sits down with Zack Slingsby, the founder of Human Factor Media, to discuss how he uses branded content as an effective marketing tool for his company - which specializes in crafting stories. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP 217: The Importance of Strategic Storytelling...
The Importance Of Accessibility In The Web And Marketing 16.08.2022 39:13
In today's episode, Stacy and Roy Gefen, the CEO of AccessiBe, to talk about what marketing strategies work best to empower growth. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP317: How To Approach Experimenting With Growth Marketing With Nima Gardideh | Pearmill EP316: Utilize Direct Mail Marketing To Catapult Yo...
Why Social Media Marketing Is Critical For Your Brand 09.08.2022 35:28
In today's episode, Stacy sits down with Keaton, the founder and CEO of Perpetual Motion Marketing, to discuss about the importance of social media for a brand. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP316: Utilize Direct Mail Marketing To Catapult Your Brand To Success With Dave Fink | Postie EP315: How Busin...
How To Approach Experimenting With Growth Marketing 02.08.2022 32:48
In today's episode, Stacy sits down with Nima Gardideh, the co-founder and president of Pearmill, to discuss where to start when approaching experimenting with growth marketing. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP295: Tracking And Achieving Your Client's Goals With Alison Simons | Simons Marketing EP279:...
Utilize Direct Mail Marketing To Catapult Your Brand To Success 26.07.2022 23:54
In today's episode, Stacy sits down with Dave Fink, the founder and CEO of Postie, to discuss how to employ direct mail marketing to catapult your brand in today's ever-changing digital landscape. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP315: How Business Leaders Should Approach Thought Leadership Market...
How Business Leaders Should Approach Thought Leadership Marketing 18.07.2022 41:24
In today's episode, Stacy sits down with Erik Jensen, the co-owner and Chief Strategy Officer of PredictiveROI, to discuss how to approach thought leadership marketing in order to monetize it. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP300: How To Properly Pitch Your Contacts With Curtis Sparrer | Bospar P...
How To Craft Creative, Strategic, and Authentic Digital Ads 13.07.2022 23:15
In today's episode, Stacy sits down with Meredith Kallaher, a digital advertising expert, to discuss how to best craft multifunctional digital ads. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP299: How To Secure Leads And Demand Through Social Platforms With Matthew Hunt | Automation Wolf EP 211: Using Linke...
Why Agencies Must Evolve Into Technology Solution Providers To Survive 05.07.2022 23:15
In today's episode, Stacy and Shaun Clark who is the Co-Founder of Go High Level discussed how the future for agencies is to be technology solution provider that works hand in hand on helping their clients grow their brands. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP299: How To Secure Leads And Demand Through S...
The Best Ways To Grow Your Marketing Performance Result 28.06.2022 25:50
In this episode, Stacy and Tim Parkin who is the president of Parkin Consulting talk about marketing performance results. You'll learn how to get the best, better, and faster marketing performance results with the help of your own marketing team! Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP286: Creating A C...
How To Properly Reduce Your Ad Spent 21.06.2022 32:13
In today's episode, Stacy and William Perry who is the founder of Elite Media Buyers Academy discussed different ways to unlock your business growth and shared insights on what strategies work best for businesses to have more success in advertising. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP309: The Best Way Fo...
The Importance Of Data In Your Company Tools 14.06.2022 32:13
In this episode, Stacy sits down with JJ Reynolds who is the marketing analytics of Media Authentic. The two discussed about the importance of data in your company tools that will help you understand data better and how it can all help improve your overall business. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP290...
The Best Way For Companies To Scale Your Business To 6 Figures And Beyond 01.06.2022 23:57
In this episode, Stacy sits down with Alexa who is founder of Thynktank Coaching. She has a Ph. D. in business and has helped over 300 clients generate over $5 billion insales The two talk about the different techniques that you can use for scaling a successful company in order reach new heights with less effort than before! Check here for some notes Hollywood Branded Refresher Episodes Check out...
How To Best Measure and Track Behaviors To Drive Sales 25.05.2022 38:42
In today's episode, Stacy and Chris, founder of Measures.io talk about the best practices of behavior-based analytics in analytics. Chris also shares some techniques and tools for managing a sales pipeline and customer journey effectively. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP294: Increase Your Reven...
How To Gain The Highest ROI 17.05.2022 32:32
In today's episode, Stacy and Kenny Gray, founder of Grayt Media dive into the world of digital marketing and how to scale. They talk about how to get the highest ROI for your brand, and making sure you're heard from across all channels in this fast-paced, ever-changing industry! Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered...
Build Your Brand Around Your Best Customers 11.05.2022 27:58
In today’s episode, Orsolya Herbein is here to talk all about how to properly build a brand. She shares the importance of building a brand that speaks to the desires and values of your customer. We discuss where some businesses need help with their brand strategy and how they may be spinning wheels before having the foundation of their strategy laid down. Check here for some notes Hollywood...
Why Company Should Develop Their Own Employer Brand Strategy 02.05.2022 22:19
In this episode, Bryan and Stacy talk about how to create an employer brand strategy that your employees will love. They also discuss some common mistakes brands make when they think too much like a consumer and not enough about their team's needs! Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve covered on this topic: EP 106: Brand Different...
The Psychology of Marketing 27.04.2022 36:13
In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to understand consumer behavior and how to properly reward customers through a funnel. Buying is a behavior that Sean Doyle understands and explains the science to sales in the episode here. Check here for some notes Hollywood Branded Refresher Episodes C...
The Effective Sales Process 18.04.2022 46:04
In today’s episode, we have Kevin Snow joining Stacy to dive into the world of sales. Kevin is a digital sales tech expert and sales process optimizer. He shares his sales process and strategy with us, which includes how to properly give your client value and service when making a sale. Check here for some notes Hollywood Branded Refresher Episodes Check out some of the past episodes we’ve c...
Manage Your Media Strategy with an Ever Changing Climate 12.04.2022 33:21
Today Stacy sits down with Mary Ann Pruit, President and CEO at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Stacy and Mary Ann dive into the world of media buying. They discuss the i...
Market Your Online Course Like A Master 05.04.2022 39:17
In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate roles, and a business owner and entrepreneur, Jane has expertise in all things business and strategy. Today Jane shares how to help people sell their online courses successfully and...
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