Marketing Mindset Podcast

In this episode of the Marketing Mindset podcast, we sit down with Dr. Anthony Balduzzi, the visionary founder of Fit Father Project and Fit Mother Project. Join us as Dr. Balduzzi takes us on a journey through his remarkable entrepreneurial path, where he has harnessed the power of community building and consumer psychology to transform the fitness industry. Discover how Dr. Balduzzi's two dynami...

Step into the world of community-driven entrepreneurship with our latest episode of the Marketing Mindset podcast, where we have the pleasure of conversing with Bubba Albrecht, the visionary founder of Give'r. Join us as we embark on a journey through his entrepreneurial story, where he masterfully built a brand community from the ground up, one event at a time. Bubba shares his inspirational jour...

In this thought-provoking episode of the Marketing Mindset podcast, we sit down with Barry Hott, a visionary marketer and disruptor, to explore a groundbreaking concept that challenges traditional advertising norms. Join us as Barry introduces the idea of "Ugly Ads" for Facebook paid media and passionately advocates for breaking free from rigid brand guidelines and pursuing authenticity in ad crea...

In this episode of the Marketing Mindset podcast, we are thrilled to have Daniel Huerter, the founder of a highly successful 7-figure CBD eCommerce brand, Pure Spectrum, as our special guest. Join us as we delve into Daniel's entrepreneurial journey and discover how he leveraged influencers and ambassadors to propel his brand to new heights. One of the most powerful marketing strategies today is c...

In this episode of the Marketing Mindset podcast, we bring you exclusive insights into the latest changes in FTC guidelines for influencer and user-generated content (UGC) with our special guest, Robert Freund. As a leading expert in marketing compliance and legal affairs for eCommerce and digital marketing, Robert delves into the recent updates and requirements set forth by the Federal Trade Comm...

In this episode of the Marketing Mindset podcast, we sit down with Mike Koziol, a seasoned business growth consultant, to explore the dynamic world of marketing and the distinct paths of consulting versus agency roles. Join us as Mike shares his invaluable insights on starting a career in marketing and the unique opportunities presented by consulting and agency work. Delve into the key differences...

In this captivating episode of the Marketing Mindset podcast, we sit down with Sarah Levinger, a renowned expert in creative strategy, to delve into the world of innovative marketing approaches. Sarah sheds light on the concept of creative strategy, addressing why so few marketers truly grasp its essence and the common misconceptions surrounding it. As the holiday season approaches, Sarah shares i...

In this episode of the Marketing Mindset podcast, we have the pleasure of sitting down with Liora Dudar, a renowned figure in the world of feminist photography and the co-founder of oVertone. Join us as Liora shares her inspiring journey and the evolution of oVertone, a brand known for its innovative hair color products and its commitment to challenging traditional beauty standards. Discover how L...

In this episode of Marketing Mindset, we delve into the world of building a brand's creative strategy with the brilliant Laura Colagrande. Join us as Laura shares her expertise and insights on the key aspects of developing a successful creative strategy for your brand. Throughout the conversation, Laura focuses on three crucial topics: getting internal buy-in, planning and rolling out the strategy...

In this episode of Marketing Mindset, we dive deep into the world of eCommerce SEO with Jesse McFarland, an industry expert and thought leader. Jesse shares his invaluable insights on eCommerce SEO, highlighting common mistakes businesses make and providing actionable strategies to avoid or rectify them. Learn how to optimize your website structure, meta tags, and content to enhance your visibilit...

In this inspiring episode of Marketing Mindset, we have the privilege of sitting down with Curtis Matsko, the visionary entrepreneur behind the incredible success story of Portland Leather Goods. Curtis takes us on a journey of scaling a small business to a remarkable $100 million enterprise. He shares the invaluable insights, strategies, and lessons he learned along the way, providing a roadmap f...

In this episode of Marketing Mindset, we dive deep into the world of eCommerce email marketing with Dave Miz, a seasoned expert in the field. Join us as Dave shares his invaluable insights and strategies for unleashing the power of email marketing to drive success for eCommerce brands. Discover how to create compelling email campaigns that engage and convert customers. Dave reveals the secrets beh...

In this episode of Marketing Mindset, we delve into the art of omnichannel marketing with Ally Iseman, an esteemed expert in the field. Ally unveils her strategies and insights for successfully coordinating your brand across multiple channels, ensuring a seamless and consistent experience for your audience. From social media platforms to email marketing and beyond, she reveals how to integrate you...

On this episode of Marketing Mindset, we sit down with Derric Haynie, CEO and co-founder of EcommerceTech, to discuss marketing analytics and how to effectively leverage data to drive business success. Derric provides a crash course in marketing analytics, covering key metrics and KPIs to track, tools and platforms to use, and strategies for analyzing and leveraging data to inform marketing decisi...

In this episode of Marketing Mindset, we sit down with Katya Allison, a seasoned marketer with expertise in communications, digital marketing, influencer strategy, and content development. Katya shares her insights on community building for eCommerce brands, emphasizing the importance of building authentic communities that drive brand loyalty. She discusses the key elements of successful community...

In this episode of Marketing Mindset, we sit down with Jessie Healy, a seasoned eCommerce marketing expert with years of experience running multi-million-pound digital campaigns for top brands like Etsy, Future Publishing, and Trinity Mirror. As the founder of Webtopia, an "anti-agency" focused on delivering results-driven marketing solutions for eCommerce brands, Jessie brings a wealth of knowled...

On this episode of Marketing Mindset, we sit down with Simon Rigby, the founder of My Flyer Inserts, as he guides us through the process of using flyer inserts for eCommerce growth. Simon has helped a number of e-commerce businesses with their marketing, and on this episode, he shares his expert insights on how to maximize the impact of flyer inserts in your marketing strategy. Join us as Simon ta...

In this episode of Marketing Mindset, we sit down with Matthew Holman, co-founder and Head of Growth at QPilot, to discuss subscription programs as one of the top eCommerce marketing strategies of 2023.Matthew shares his expert insights on subscription programs, including the benefits of offering subscriptions, the most effective subscription models, and how to successfully launch and scale your p...

In this episode of Marketing Mindset, we sit down with Orion Brown, a seasoned brand strategist with over fifteen years of experience leading cross-functional teams across multiple industries. As the Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color, Orion combines her expertise in consumer insights, brand strategy, and product and packaging innovation to...

In this episode of Marketing Mindset, we sit down with Sarah Levinger, a renowned consumer behavior analyst, creative strategist, and brand performance consultant. With her wealth of experience helping e-commerce brands drive growth and profitability, Sarah shares her expert insights on the tools and strategies for gathering valuable consumer information. In this episode, Sarah dives deep into: Co...

Are you struggling to build a high-performing marketing team? On this episode of Marketing Mindset, we sit down with Keller Lambert, a seasoned marketing leader with a track record of building successful teams. Keller shares his expert insights on building a high-performing marketing team in this episode. He delves into the key traits and skills to look for when hiring A+ marketers and strategies...

Are you looking to take your Facebook ads game to the next level in 2023? Then you won't want to miss this episode of Marketing Mindset, where we sit down with Andrew Foxwell, one of the world's leading experts in digital advertising. With over a decade of experience in Facebook ads, Andrew has seen it all, and he's here to share his insights on what's working now and what's changing in the world...