Marketing Mentors Podcast

Tune in to our latest podcast episode as Linda and Tasha, your marketing mentors, dive into the crucial topic of staying focused amidst the allure of shiny new tactics.   Learn how to avoid getting caught up in non-essential, flashy digital marketing and sales reactive tactics. Discover why honing in on strategy and key focus areas is the true game-changer.  Linda and Tasha emphasize the significa...

Get ready to elevate your strategic thinking in this enlightening podcast episode! We'll explore powerful tips to become more strategic in your endeavors. First, we delve into the concept of thinking about the big "why" and the broader picture. Understanding the purpose behind your actions allows you to align your efforts effectively. Next, we dive into the importance of setting clear objectives....

In this episode of the Marketing Mentors podcast, we delve into essential tips for seamlessly integrating into a new marketing job without ruffling any feathers. To avoid rubbing colleagues the wrong way, refrain from making drastic changes right off the bat. Instead, invest time in cultivating strong relationships and rapport with your team. Demonstrating respect for existing processes while offe...

Join us for an exhilarating episode where we uncover the secrets of A-players in the professional world. Learn why A-players are eternal students, constantly investing in their growth. Discover why they surround themselves with talented individuals and thrive in collaborative environments. We'll explore the importance of viewing marketing as a profit center and the balance between planning and exe...

With 80% of online media consisting of videos and businesses reporting a 76% performance boost, it's clear that video is a game-changer. In this episode, you will learn about the transformative power of video communication and will discover three ways to leverage video effectively. Linda and Tasha explore how video enhances internal client communications, drives sales success through personalised...

In this episode, Elena features on the Marketing Mentors podcast to discuss how to manage your time effectively, avoid procrastination and be more productive. Both Elena and Linda share their experiences on how to succeed as an account manager amidst distractions and competing priorities.

In this episode, Moby, CEO of RedPandas, stars as a guest on the Marketing Mentors podcast. Linda discusses inequalities in the workplace with Moby, including inequalities around race and gender. Both Moby and Linda share some of the inequalities they faced throughout their careers and explain how you can navigate and overcome these within your own career.

In this episode Linda interviews Tasha as she’s just returned from a Sales and Marketing Conference in the US. She shares three insights and trends happening in the US right now which we should all watch and listen to closely, as they begin to roll out here in AUS! 

In this episode Linda and Tasha discuss what takes a question from good to great and the role these questions play in growing and leading your team. When you ask poor questions you stifle the growth of your team. But with great questions, you can run effective meetings and grow your team from good to great. Tune into this episode for an important but often forgotten focus area for businesses and l...

Do you often find yourself losing control of the flow in your meetings? Would you like to get more out of your meetings? In this episode, Tasha and Linda share 3 key things you can start using now to transform your meeting game. Whether it's a sales, client or team meeting, these tips can be applied and used to make sure you’re showing up as the authority, every single time.

In this episode, Tasha and Linda share their own experiences of using roleplays at RedPandas to create a culture of practicing and stepping outside of your comfort zone for real growth. They give key insights into preparing for roleplays and how to run them so that you can get actual value from them and shift your mindset from "I hate roleplays" to "I LOVE roleplays!"

In this episode, Tasha and Linda discuss the importance of staying on top of industry trends in order to remain competitive in your field. Linda shares key points on how to stay fresh and maintain a growth mindset in your work. She emphasises the power of mastermind groups where subject matter experts can share knowledge and learn from each other. Linda also encourages you to adopt a growth mindse...

In this episode Linda and Tasha unpack 3 concepts from Jim Collins book, Good to Great. They share experiences, fails and wins from hiring the right and wrong people at RedPandas.  

In this episode Linda and Tasha talk about reading and how actively reading has had an impact on their leadership capabilities at RedPandas. They share insights into what books they’re currently reading and takeaways for how to get through reading and prioritising reading for yourself.

In this episode Tasha interviews Elena Melnykova a Digital Marketing consultant here at RedPandas Digital. They talk about the incredible work Elena supports with at the Purpose Project and how she manages the multi-faceted rolls in both her personal and professional life. Elena also gives some advice to the upcoming generation of professionals on how to peel back and make sure you’re not biting o...

In this episode Linda and Tasha discuss the difference between a content manager and a marketing manager and why you should hire a content manager before a marketing manager. They chat about the cultural dynamic of an organisation that sees the marketing team as a cost centre versus an organisation that sees marketing as a revenue centre.

Sometimes leadership is planting trees under whose shade you’ll never sit…A quote said by Jennifer Granholm. In this episode Linda and Tasha give 3 tips on how to show up as a confident and authentic leader. They recall experiences when they haven’t been confident in their leadership and give some great insights on their learning through these losses. Leadership and learning go hand-in-hand and Li...

In this episode Linda and Tasha discuss some of the key ideas learned from the award winning book by Cameron Herold ‘Meetings Suck’. Turning one of the most loathed elements of business into one of the most valuable. They share some valuable insights into how they run efficient and valuable meetings and what works well in their teams at RedPandas.  

Heading into the last few months of 2022 a lot of clients are asking what they should be focussing on in the new year or what’s next. Linda and Tasha share some very valuable insights and get quite passionate about what you should be talking about with your Marketing and content efforts.  

When Linda and Tasha both started working in Marketing, they questioned themselves if they should pursue a marketing generalist role or specialist role. In this episode the girls talk about the difference between the two, and what you can do if you’re thinking or feeling the same thing!  

Often Tasha and Linda share they are asked to some work on the side by friends, family, or old colleagues. In this episode the girls talk about how they feel about that and what they do when they are asked. In this episode the ladies share some advice on what you can do IF you’re experiencing something similar.

In this episode Linda and Tasha discuss a very poignant topic on how much of your true self do you bring to work. Each of the ladies have their own viewpoint and have experienced different things, and offer insights into why you should AND shouldn’t bring your whole self to work. 

With over 15 years’ worth of digital mastery on both sides of the corporate client and agency fence, Moby co-founded RedPandas with the idea of re-defining the client/agency relationship by making sure the client is empowered and treated right. In this episode of Marketing Mentors Tasha interviews CEO Moby Siddique learning some invaluable lessons on avoiding burnout and balance. 

Did you know more than 50% of all Australian mothers are working mothers? In this episode Tasha is joined by CFO and Head of People and Culture at RedPandas and they discuss the challenges and joys of working parent life. They share invaluable insights into being successful and present at work and at home.  

57% of employers are less likely to interview someone if they can't find them online. In this episode, Tasha and Linda talk about what building a personal brand looks like, how to do it, and some key takeaways on why it is so important. They share some valuable insights into how you can start building your own personal brand today!