Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

As part of this month’s series on building relationships in our business ecosystem, we offer a special guest episode featuring our very own podcast producer, Harvey Morris. Harvey is an Emmy award-winning musician, music producer, and the audio producer for our podcast series. 

The financial and employee assessments that we business owners tie up at the end of the year are key to keeping business relationships strong in the new year. Listen in as I teach you how to evaluate the health of your company to prep for 2025. 

Competitors and rivals are an integral part of any business ecosystem, and we can gain valuable benefits from building relationships with our competitors. Tune in as I discuss how you can “Love thy competitor as thyself” for the good of your business. 

To conclude this month’s marketing meal, I offer three great ways you can tend to the details, do the little things to clean up your business, and manage your bite-sized marketing messages this season.  

Like the end of a good meal that leaves you craving something sweet, you want clients that come back. In this episode, I present three ways you can sweeten up your marketing meals so your clients can keep giving you business. 

Marketing – and what it says about your business – serves as the Thanksgiving turkey that sustains your business through the holidays. Tune in as I discuss how to cook marketing campaigns that make your business memorable and buzzworthy. 

Like crafting a Thanksgiving meal, you need to break down your marketing campaign plan into bite-sized tasks. Listen in as I explain Marketing Mac & Cheese – not that blue box, but the ingredients for a successful marketing campaign.  

In the spirit of twenty-twenty hindsight, I go over the importance of reviewing your marketing plans. Let’s learn from our past campaigns as we continue on our journey of lifelong learning.  

Every business has an origin story. Listen up as my daughter, Courtney McCants, interviews me about how I started Impact Consulting Enterprises and my commitment to lifelong learning over the 35-plus years since I founded my agency. 

Communicating with cultural relevance can give you a competitive edge in today’s diverse, multicultural market. Tune in as I discuss why cultural relevance can help ensure the long-term success of your business. 

Because email serves as a major personal connection between your brand and your customers, you need to pay strong attention to and obey the General Data Protection Regulation law (or GDPR). Overlooking this law can seriously cost your business. 

Every good marketer knows the importance of lifelong learning. Go back with me to Marketing 101, where I review three tactics that play a pivotal role in effective brand positioning.

If the last few years have taught us anything in education, it’s that crisis communication plans are more vital now than ever before. In this episode, I highlight how you, as an education communicator, can get a clear and actionable crisis communication plan ready. 

Of all the important education acts and laws out there, the McKinney-Vento Act is essential to everyone working in education, especially to marketers. Listen up as I share pointers on spreading the word about the McKinney-Vento Act to the public. 

As an educational marketer, you should know that your network with students doesn’t end when they graduate. Tune in as I share my thoughts on how fostering alliances with alumni can build brand loyalty for your school. 

If you’re the chief communications person for your school or school district, how do you best market your programs? Listen up as I discuss how storytelling provides the surefire path to greater student enrollment.   

Although summertime may mean fun and downtime, health risks still abound during this “let loose” season. Join me as I discuss how healthcare companies can re-engage with patients during the summer months. 

All health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd. 

How can you transform your business connections into business opportunities? The answer: Strategic networking and partnerships. Tune in as I explore these methods.

In this episode, I discuss how healthcare companies can employ personalized and consistent communication to strengthen patient trust. Listen in for the latest digital tools, and educational content and resources.

Storytelling in the pharmaceutical space, when done effectively, can make complex scientific information more relatable and understandable. Learn how you can utilize storytelling techniques to help improve the world at large.  

Crisis communication plays a vital role in leveling and managing public fear and misinformation, especially in the life sciences sector. Listen in as discuss ways you can mitigate crises in the life sciences sector.

In this episode, I discuss ways that healthcare providers can build trust with patients through transparent communication. I emphasize open and consistent communication, ethical guidelines, and product abilities, which all go hand-in-hand.  

Where do you begin when you’re tasked with executing a successful healthcare event?  Join me for a quick trip to creating impactful healthcare events.

Today we have far more access to stronger, more personalized, and more virtual healthcare relationships than ever before. Tune in to hear how social media and other new technologies are revolutionizing patient engagement.