Marketing McCants: Build Your Business with Cheryl McCants , Your Marketing Momma

How to Start a Healthy Business: Planning, Market Research, and Mentorship for Growth Under May’s theme of Blooming Business , CherylMcCants shares how entrepreneurs can lay the groundwork for a healthy business before it blooms. Using gardening as a business analogy, this episode exploresthree essentials for sustainable growth: a clear business plan, strong market research, and guidance from the...

Why Business Owners Need a Quarterly Review, Goal Check, and Strategy Refresh In this episode of  Build Your Brand with Cheryl McCants: Make the Invisible Visible™ , Cheryl explores why the start of a new quarter creates the perfect reason for reset.  Under April’s  Spring Cleaning  theme, this conversation looks at what business owners need to review, realign, and refresh before small issues turn...

How Brands Build Trust Through New Perspectives and Authentic Storytelling  In this episode of  Build Your Brand with Cheryl McCants: Make the Invisible Visible™ , Cheryl explores why cultivating fresh voices strengthens marketing, deepens trust, and helps brands connect more authentically with the people they serve.  Under April’s  Spring Cleaning  theme, this conversation looks at how businesses...

Eco-Friendly Business Tips and Authentic ESGCommunication April is Earth Month, and it is the perfect time to take afresh look at how your business operates. In this episode of Build Your Brand with Cheryl McCants:Make the Invisible Visible™ , Cheryl explores three practical ways to make your business more eco-conscious and communicate that work with credibility: reduce waste, use plain language,...

Smart Tax Planning Tips for Business Owners Tax season does not have to catch you off guard. In this episode of Build Your Brand with Cheryl McCants:Make the Invisible Visible™ , Cheryl shares three practical ways businessowners can approach tax conversations with more clarity and less stress: thinkquarterly, understand the basics, and stay transparent. You’ll also hear this week’s Data Drop on ho...

Success Isn’t Luck: How Strategy, Access, and Relationships Drive Real Business Growth  In this episode of  Build Your Brand with Cheryl McCants: Make the Invisible Visible™ , Cheryl sits down with business owner Alan Jackson of Archview to challenge one of the most common myths in business—success as “luck.”  Too often, the hard work behind growth is overlooked. In this candid conversation, Alan...

Building a Soulful Business: Authentic Branding, Alignment, and Sustainable Growth A soulful business doesn’t rely on luck. It builds from alignment. In this episode, Cheryl McCants explores how authenticity, lived experience, and strategic clarity shape brands that feel alive. She breaks down why alignment between vision, mission, and core values drives customer trust and long-termgrowth. This we...

Owning the Conversation: The Strategy Behind Dove’s Real Beauty Campaign Successful marketing campaigns don’t happen by accident. They begin with insight. In this episode, Cheryl McCants unpacks the strategy behind Unilever’s Dove Campaign for Real Beauty and explains how research-driven authenticity reshaped a global conversation about women and girls’ perceptions of beauty. This week’s Data Drop...

The Work Behind the Breakthrough: Why Overnight Success in Business is a Myth March invites conversations about luck. But “overnight success” rarely happens overnight. In this episode, Cheryl McCants challenges the myth of instant success and unpacks the discipline, recalibration, and patience required to build a sustainable business. Drawing on 36 years of entrepreneurial experience, she speaksdi...

It’s Never Just Luck: Strategic Networking and How to Meet the Right People in Business March often celebrates luck. But in business, opportunity rarely happens by chance. In this episode, Cheryl McCants explores how strategic networking, digital positioning, and intentional room selection create the conditions for growth. From optimizing your LinkedIn presence to preparing for high-impact industr...

How Entrepreneurs Prevent Burnout and Build Sustainable Success Burnout doesn’t build great businesses—intentionalleadership does. In this week’s episode, I share practical guidance on howprotecting your energy becomes a business strategy. We’ll talk about redefining high performance, systemizing what repeats, and setting boundaries that supportlong-term growth. You’ll hear this week’s data drop o...

How Resilient Leaders Learn From Business Failure Every business experiences setbacks. What matters is how you respond. In this week’s episode, I talk candidly about moving frombusiness heartbreak to breakthrough. I share three key takeaways that help leaders recover and grow: building resilience, treating failure as data, andshortening the recovery window. You’ll also hear a breakthrough success...

Why Checking In With Your Team Builds Trust and Business Success When was the last time you had a real check-in with someoneon your team? This week’s episode focuses on why consistentheart-to-hearts aren’t just good leadership—they’re good business. I walk you through how regular check-ins build trust, reduce burnout, and strengthen teamperformance. You’ll hear a Gallup-based data drop on the impa...

How Emotionally Stirring Campaigns Build Trust and Drive Action What makes a campaign truly resonate? In this week’s episode, I break down what emotionallystirring campaigns do differently—and why they outperform transactional marketing. You’ll hear a clear framework for building trust through truth-based, people-centric, and participatory storytelling. I also share a powerful data drop on why use...

How Businesses Build Credibility, Scale with Confidence, and Win Strong Buyer Partnerships in 2026. What separates businesses that thrive from those that simply get by? In this episode, we explore how clarity, reliability, and transparency shape strong buyer partnerships and long-term success. Through real-world insight and a powerful success story, we break down what great businesses do different...

AI adoption looks different across generations — and that tension can either stall progress or strengthen it. This episode explores how businesses can use AI as a human-powered tool to reduce barriers, not replace people. We break down ethical concerns, collaborative uses, and how AI supports multilingual communication through the Visibility Equity Platform™, helping organizations move forward wit...

As this year marks the fifth anniversary of the attack on our nation’s capital, this episode reflects on leadership during uncertain times. We explore how business owners can remain grounded, credible, and forward-moving without reacting to every headline. From policy language to revenue diversification and coalition-building, the focus stays on steady leadership and long-term resilience. #MakeThe...

What Small Businesses and Nonprofits Should Leave Behind — and What to Double Down on — in 2026. January invites a reset, but not everything deserves to come with you into the new year. Join Cheryl McCants as she explores which outdated practices hold organizations back, and which strategies drive real momentum right now. From smarter storytelling to clearer positioning, we focus on bold, practica...

Key Marketing Shifts to Watch in 2026, From AI to Trust,Community, and Human-Led Creativity. As the year ends, we look ahead at the marketing trends thatwill shape 2026 — from smarter AI adoption to niche communities, personalized experiences, and trust-driven storytelling. A success story from Sephora showshow human-centered strategy and cultural fluency create meaningful engagement. A forward-lo...

How Professional Organizations Strengthen CommunitiesThrough Connection, Recognition, and Shared Opportunity. This episode shines a light on how professional networksstrengthen business ecosystems through connection and shared purpose. We highlight the community-building work of the New York and New Jersey Minority Supplier Development Council and celebrate this year’s award recipients as a real-w...

Community Engagement Approaches That Strengthen Trust and Connection During the Holiday Season. This episode focuses on elevating community engagement during a season when your audience needs presence more than pressure. We discuss the role of a designated community point person and the importance of inclusive language and intentional connection. Through QuickBooks’ holiday campaign spotlighting w...

Effective Holiday Marketing Approaches That Build Community Without Exhausting Your Team. Holiday marketing does not need to be loud to make an impact. This episode explores how to communicate with clarity, intention, and warmth during a busy season. We revisit Omsom’s joyful approach to seasonal storytelling as an example of how brands can stay visible through authenticity and cultural fluency. A...

Strategies for Building Community and Strengthening Business Relationships in December. December offers a unique opportunity to reconnect with intention and strengthen the relationships that support your work year-round. In this episode, we explore how to nurture community during a season filled with warmth, emotion, and reflection. With a success story from Brooklyn Tea, we highlight how small, m...

Strengthening Client Relationships Through Gratitude,Collaboration, and Consistency. This episode highlights how gratitude is not simply aseasonal gesture but a strategic relationship-building tool. We explore practical ways to express appreciation, strengthen loyalty, and reinforce shared success. Featuring a success story from Chewy, we demonstrate how sincere gestures can transform customers in...

Wellness Strategies for Navigating Seasonal AffectiveDisorder and Maintaining Motivation. Seasonal Affective Disorder affects focus, creativity, andemotional well-being — especially during high-demand periods. This episode explores sustainable ways to maintain energy, connection, and clarity in darker, colder months. Through an inspiring example from Therapy for Black Girls, we show how community...